Last updated: September 2026
Global rank: Worldwide · 2026-09
#119,502
AI visibility: Grade A
84
SEO health: Latest audit
77
Visits
2.8K
per month, estimated
Keywords
2.5K
ranking in Google
Organic share
100%
2.8K organic visits
LLMS.txt
Published
143 lines AI engines can read
You're seeing the free preview of fishpond.com.au
fishpond.com.au Company Profile
Fishpond.com.au runs a large online retail operation focused on Australia, stocking books, DVDs, music, toys, pantry goods and plenty of other everyday items. Shoppers can scroll through a vast range of titles and products in one spot, place an order and have it sent out without needing to visit multiple stores or websites. The site handles everything from new releases and older favourites to practical household supp…
Fishpond was founded in 2010, about 16 years ago, and is headquartered in Melbourne, Australia. Its workforce is listed as between 51 and 200 employees. Its profile files it under E-commerce, with further tags for Retail, Online Shopping and B2C. Products on record for it: Books, DVDs, Toys and Electronics. Reported revenue is $15M (2022). Its tagline reads: "Shop Online with Free Delivery on 10 million Books, DVDs, Toys & More to Australia".
- Sector
- E-commerce
- Headquarters
- Melbourne, Australia
- Founded
- 2010
- Employees
- 51-200
- Revenue
- $15M (2022)
- Funding
- Not Disclosed
- Products
- Books, DVDs, Toys, Electronics
fishpond.com.au Web Traffic Statistics
Key findings
- Fishpond (E-commerce) is ranked #119,502 worldwide in our September 2026 domain ranking, down 2,669 places from #116,833 in August 2026.
- It is estimated to receive about 2,815 visits a month from search, 100% of it organic, across 2,511 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 143 lines.
- Its last technical audit scored 77/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #119,502 | ▼ 2,669 |
| August 2026 | #116,833 | ▼ 21,936 |
| July 2026 | #94,897 | ▼ 10,430 |
| June 2026 | #84,467 | — |
| May 2026 | #84,467 | ▲ 27,840 |
| April 2026 | #112,307 | ▼ 16,960 |
| March 2026 | #95,347 | ▲ 3,136 |
| February 2026 | #98,483 | — |
What this company does
Fishpond.com.au runs a large online retail operation focused on Australia, stocking books, DVDs, music, toys, pantry goods and plenty of other everyday items. Shoppers can scroll through a vast range of titles and products in one spot, place an order and have it sent out without needing to visit multiple stores or websites. The site handles everything from new releases and older favourites to practical household supp…
Our read on the site
Significant improvements needed. 1 high-priority issue.
fishpond.com.au Traffic and Visitor Engagement
fishpond.com.au draws an estimated 2,815 visits a month from search engines. Effectively all of it is organic — about 2,815 visits from unpaid results. Spread across 2,511 ranking keywords, that averages roughly 1.1 organic visits per keyword.
Monthly visits
2.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fishpond.com.au AI Visibility
On our AI visibility scale fishpond.com.au earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
fishpond.com.au LLMS.txt
The llms.txt on fishpond.com.au runs to 143 lines (6,001 characters) across 12 sections, last generated in March 2026. It introduces the site as "Fishpond - Australia's Largest Online Store". It tells AI engines the business works in E-commerce, Retail and Online Shopping. It describes 4 products, including Books, DVDs and Toys. Services it lists include Free Delivery. The audience it names is Families, Students, Professionals, General Consumers, aged All ages (Australia). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "online shopping Australia", "books online Australia", "buy DVDs online" and "cheap toys Australia".
Status
Published
AI engines can read it
Lines
143
In the file
Size
6.0K
Characters
Sections
12
Updated Mar 19, 2026
What the file says
# Fishpond - Australia's Largest Online Store ## About Fishpond is Australia's largest online store, offering a vast selection of millions of products at competitive prices. The platform specializes in books, DVDs, toys, electronics, and more, making shopping easy and convenient for Australian consumers. With a focus on customer satisfaction, Fishpond provides free delivery on a wide range of items, ensuring a seamless shopping experience for its users. **Areas of Work:** E-commerce, Retail, Online Shopping ## Things to Remember - **Website:** https://fishpond.com.au - **Address:** Melbourne, Victoria, Australia - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 Online Support - **Timezone:** Australia/Melbourne - **Currency:** AUD - **Company Type:** Private - **Employees:** 100 employees - **Revenue:** $15M - **Hiring Status:** Yes, actively hiring ## Products - **Books** (Varies by title): A wide range of books across genres including fiction, non-fiction, children's books, and educational materials. - **DVDs** (Varies by title): Extensive collection of movies and TV series on DVD with competitive pricing and free delivery options. - **Toys** (Varies by product): Diverse selection of toys for children of all ages, including educational and outdoor play items. - **Electronics** (Varies by product): Range of electronic gadgets and accessories
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- BooksVaries by title
- DVDsVaries by title
- ToysVaries by product
- ElectronicsVaries by product
Services it tells AI about
- Free DeliveryFree on eligible items
Competitors it names
Audience it targets
Families, Students, Professionals, General Consumers · All ages · Australia
Company type
Private · actively hiring
fishpond.com.au Organic Keywords
Google lists fishpond.com.au for about 2,511 keywords, which together bring an estimated 2,815 organic visits a month.
Ranking keywords
2.5K
Found in Google for this domain
Visits they bring
2.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fishpond.com.au SEO Audit
The latest technical audit of fishpond.com.au scored 77 out of 100 overall. Performance is its weakest area at 66, while SEO scores highest at 83. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap
- CriticalSet Up Robots.txt File
- HighOptimize Page Load Speed
- HighImprove Mobile Responsiveness
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fishpond.com.au Competitors and Alternatives
Fishpond's company profile names bookdepository.com, ebay.com.au and amazon.com.au as competitors. Its own llms.txt adds kogan.com and catch.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are hailmist36.pro, igzzkchdj.cc, gamebassadors.network and booker.com.
fishpond.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fishpond.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fishpond.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fishpond.com.au
Neighbours of #119,502 in our worldwide ranking — each with its own report.
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