Last updated: September 2026
Global rank: Worldwide · 2026-09
#194,771
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
11
per month, estimated
Keywords
25
ranking in Google
Organic share
100%
11 organic visits
LLMS.txt
Published
79 lines AI engines can read
You're seeing the free preview of finlayson.fi
finlayson.fi Company Profile
Finlayson has been weaving quality into Finnish homes since the early 1800s. The company focuses on durable, responsibly made textiles that bring comfort and character to everyday living. From bed linens and towels to curtains and tablecloths, every product is designed with both function and longevity in mind. Finlayson sources materials that meet strict environmental standards and works closely with suppliers who sh…
Finlayson was founded in 1820, about 206 years ago, and is headquartered in Helsinki, Finland. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Home Textiles; and Sustainable Textiles. Total funding on record is Bootstrapped. Its tagline reads: "Timeless Finnish textiles for homes that last".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Helsinki, Finland
- Founded
- 1820
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
finlayson.fi Web Traffic Statistics
Key findings
- Finlayson (Retail, E-commerce & Consumer Goods) is ranked #194,771 worldwide in our September 2026 domain ranking, down 2,077 places from #192,694 in August 2026.
- It is estimated to receive about 11 visits a month from search, 100% of it organic, across 25 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 79 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #194,771 | ▼ 2,077 |
| August 2026 | #192,694 | ▲ 4,292 |
| July 2026 | #196,986 | ▲ 360,305 |
| June 2026 | #557,291 | — |
| May 2026 | #557,291 | ▲ 25,248 |
| April 2026 | #582,539 | ▼ 320,885 |
| March 2026 | #261,654 | ▼ 69,793 |
| February 2026 | #191,861 | — |
What this company does
Finlayson has been weaving quality into Finnish homes since the early 1800s. The company focuses on durable, responsibly made textiles that bring comfort and character to everyday living. From bed linens and towels to curtains and tablecloths, every product is designed with both function and longevity in mind. Finlayson sources materials that meet strict environmental standards and works closely with suppliers who sh…
Our read on the site
The SEO health of https://finlayson.fi is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, there are significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which hinder search engine indexing and user…
finlayson.fi Traffic and Visitor Engagement
finlayson.fi draws an estimated 11 visits a month from search engines. Effectively all of it is organic — about 11 visits from unpaid results. Spread across 25 ranking keywords, that averages roughly 0.4 organic visits per keyword.
Monthly visits
11
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
finlayson.fi AI Visibility
On our AI visibility scale finlayson.fi earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
finlayson.fi LLMS.txt
The llms.txt on finlayson.fi runs to 79 lines (4,559 characters) across 12 sections, last generated in May 2026. It introduces the site as "Finlayson – Sustainable Finnish Home Textiles". It tells AI engines the business works in Home Textiles, Sustainable Textiles and Finnish Design. It describes 5 products, including Organic Cotton Bed Linen Set, Linen Tablecloth and Terry Towel Set. Services it lists include Textile Care Consultation, Custom Size Curtains, Gift Wrapping Service and Bulk Order Support. The audience it names is Environmentally conscious homeowners and design enthusiasts, aged Adults 25-55 (Finland and Northern Europe). Technologies it mentions include Shopify and Google Analytics. The keywords it claims start with "home textiles", "Finnish textile brands", "eco-friendly home products" and "textile care tips".
Status
Published
AI engines can read it
Lines
79
In the file
Size
4.6K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Finlayson – Sustainable Finnish Home Textiles ## About Finlayson creates durable, responsibly made textiles that bring comfort and character to everyday living. From bed linens and towels to curtains and tablecloths, every product is designed with both function and longevity in mind. The brand sources materials that meet strict environmental standards and works closely with suppliers who share the same values. Finlayson serves families, interior designers, and hospitality businesses looking for textiles that feel good and stand the test of time. Its collections balance clean Nordic aesthetics with practical details that make daily life easier. Finlayson also shares textile care knowledge so customers can keep their products looking fresh for years. The company operates primarily in Finland but ships select items across Europe. Its approach combines traditional craftsmanship with modern sustainability practices. Finlayson avoids fast-fashion cycles and instead releases collections that remain relevant season after season. The brand partners with local mills and small workshops to maintain quality control and support regional economies. Customers appreciate the honest materials, clear sizing, and straightforward care instructions. Finlayson’s design team draws inspiration from Finnish nature and heritage patterns while keeping things simple and versatile. The company regularly
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Organic Cotton Bed Linen SetContact for pricing
- Linen TableclothContact for pricing
- Terry Towel SetContact for pricing
- Blackout CurtainsContact for pricing
- Kitchen Towel BundleContact for pricing
Services it tells AI about
- Textile Care ConsultationFree
- Custom Size CurtainsContact for pricing
- Gift Wrapping ServiceContact for pricing
- Bulk Order SupportContact for pricing
Competitors it names
Audience it targets
Environmentally conscious homeowners and design enthusiasts · Adults 25-55 · Finland and Northern Europe
Company type
Private
finlayson.fi Organic Keywords
Google lists finlayson.fi for about 25 keywords, which together bring an estimated 11 organic visits a month.
Ranking keywords
25
Found in Google for this domain
Visits they bring
11
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
finlayson.fi SEO Audit
The latest technical audit of finlayson.fi scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighAdd a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
finlayson.fi Competitors and Alternatives
Finlayson's company profile names marimekko.com, ikea.com, h&m.com and tampereenpuuvilla.fi as competitors. Its own llms.txt adds kankaat.fi and designlife.fi. Outside its market, the domains ranked closest to it in our worldwide ranking are dangote.com, hc-cdn.com, sport-bk.app and cruises.com.
finlayson.fi Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
finlayson.fi Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for finlayson.fi yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to finlayson.fi
Neighbours of #194,771 in our worldwide ranking — each with its own report.
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