Last updated: September 2026

Sep 2026

finlayson.fi — September 2026 traffic, keywords & AI visibility

FinlaysonRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#194,771

AI visibility: Grade D

59

SEO health: Latest audit

0

Visits

11

per month, estimated

Keywords

25

ranking in Google

Organic share

100%

11 organic visits

LLMS.txt

Published

79 lines AI engines can read

You're seeing the free preview of finlayson.fi

Log in to see it all

finlayson.fi Company Profile

View full profile

Finlayson has been weaving quality into Finnish homes since the early 1800s. The company focuses on durable, responsibly made textiles that bring comfort and character to everyday living. From bed linens and towels to curtains and tablecloths, every product is designed with both function and longevity in mind. Finlayson sources materials that meet strict environmental standards and works closely with suppliers who sh…

Finlayson was founded in 1820, about 206 years ago, and is headquartered in Helsinki, Finland. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Home Textiles; and Sustainable Textiles. Total funding on record is Bootstrapped. Its tagline reads: "Timeless Finnish textiles for homes that last".

Retail, E-commerce & Consumer GoodsManufacturing, Industrials & MaterialsHome TextilesSustainable Textiles
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Helsinki, Finland
Founded
1820
Employees
51-200
Revenue
Not Disclosed
Funding
Bootstrapped

finlayson.fi Web Traffic Statistics

See company profile

Key findings

  • Finlayson (Retail, E-commerce & Consumer Goods) is ranked #194,771 worldwide in our September 2026 domain ranking, down 2,077 places from #192,694 in August 2026.
  • It is estimated to receive about 11 visits a month from search, 100% of it organic, across 25 ranking keywords.
  • Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 79 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
finlayson.fi global rank history
MonthRankMove
September 2026#194,771▼ 2,077
August 2026#192,694▲ 4,292
July 2026#196,986▲ 360,305
June 2026#557,291—
May 2026#557,291▲ 25,248
April 2026#582,539▼ 320,885
March 2026#261,654▼ 69,793
February 2026#191,861—

What this company does

Finlayson has been weaving quality into Finnish homes since the early 1800s. The company focuses on durable, responsibly made textiles that bring comfort and character to everyday living. From bed linens and towels to curtains and tablecloths, every product is designed with both function and longevity in mind. Finlayson sources materials that meet strict environmental standards and works closely with suppliers who sh…

Our read on the site

The SEO health of https://finlayson.fi is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, there are significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which hinder search engine indexing and user…

Retail, E-commerce & Consumer GoodsManufacturing, Industrials & MaterialsHome TextilesSustainable Textiles

finlayson.fi Traffic and Visitor Engagement

See traffic details

finlayson.fi draws an estimated 11 visits a month from search engines. Effectively all of it is organic — about 11 visits from unpaid results. Spread across 25 ranking keywords, that averages roughly 0.4 organic visits per keyword.

Monthly visits

11

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

11

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

finlayson.fi AI Visibility

Run a free AI scan

On our AI visibility scale finlayson.fi earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

59out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data0/5

Not detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

finlayson.fi LLMS.txt

Open the generator

The llms.txt on finlayson.fi runs to 79 lines (4,559 characters) across 12 sections, last generated in May 2026. It introduces the site as "Finlayson – Sustainable Finnish Home Textiles". It tells AI engines the business works in Home Textiles, Sustainable Textiles and Finnish Design. It describes 5 products, including Organic Cotton Bed Linen Set, Linen Tablecloth and Terry Towel Set. Services it lists include Textile Care Consultation, Custom Size Curtains, Gift Wrapping Service and Bulk Order Support. The audience it names is Environmentally conscious homeowners and design enthusiasts, aged Adults 25-55 (Finland and Northern Europe). Technologies it mentions include Shopify and Google Analytics. The keywords it claims start with "home textiles", "Finnish textile brands", "eco-friendly home products" and "textile care tips".

Status

Published

AI engines can read it

Lines

79

In the file

Size

4.6K

Characters

Sections

12

Updated May 16, 2026

What the file says

# Finlayson – Sustainable Finnish Home Textiles

## About
Finlayson creates durable, responsibly made textiles that bring comfort and character to everyday living. From bed linens and towels to curtains and tablecloths, every product is designed with both function and longevity in mind. The brand sources materials that meet strict environmental standards and works closely with suppliers who share the same values. Finlayson serves families, interior designers, and hospitality businesses looking for textiles that feel good and stand the test of time. Its collections balance clean Nordic aesthetics with practical details that make daily life easier. Finlayson also shares textile care knowledge so customers can keep their products looking fresh for years. The company operates primarily in Finland but ships select items across Europe. Its approach combines traditional craftsmanship with modern sustainability practices. Finlayson avoids fast-fashion cycles and instead releases collections that remain relevant season after season. The brand partners with local mills and small workshops to maintain quality control and support regional economies. Customers appreciate the honest materials, clear sizing, and straightforward care instructions. Finlayson’s design team draws inspiration from Finnish nature and heritage patterns while keeping things simple and versatile. The company regularly

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Home TextilesSustainable TextilesFinnish Design

Keywords it claims

home textilesFinnish textile brandseco-friendly home productstextile care tipsinterior design trendssustainable home decortextile sustainability practicesbuying guide for home textileshome textile trends 2023affordable sustainable textiles

Technologies

ShopifyGoogle Analytics

Products it tells AI about

  • Organic Cotton Bed Linen SetContact for pricing
  • Linen TableclothContact for pricing
  • Terry Towel SetContact for pricing
  • Blackout CurtainsContact for pricing
  • Kitchen Towel BundleContact for pricing

Services it tells AI about

  • Textile Care ConsultationFree
  • Custom Size CurtainsContact for pricing
  • Gift Wrapping ServiceContact for pricing
  • Bulk Order SupportContact for pricing

Competitors it names

marimekko.comikea.comh&m.comtampereenpuuvilla.fikankaat.fidesignlife.fi

Audience it targets

Environmentally conscious homeowners and design enthusiasts · Adults 25-55 · Finland and Northern Europe

Company type

Private

finlayson.fi Organic Keywords

See all keywords

Google lists finlayson.fi for about 25 keywords, which together bring an estimated 11 organic visits a month.

Ranking keywords

25

Found in Google for this domain

Visits they bring

11

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsManufacturing, Industrials & MaterialsHome TextilesSustainable Textiles

finlayson.fi SEO Audit

Open full SEO report

The latest technical audit of finlayson.fi scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • HighAdd H1 and H2 Tags
  • HighCreate a Robots.txt File
  • HighAdd a Sitemap.xml

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

finlayson.fi Competitors and Alternatives

Compare competitors

Finlayson's company profile names marimekko.com, ikea.com, h&m.com and tampereenpuuvilla.fi as competitors. Its own llms.txt adds kankaat.fi and designlife.fi. Outside its market, the domains ranked closest to it in our worldwide ranking are dangote.com, hc-cdn.com, sport-bk.app and cruises.com.

marimekko.com
ikea.com
h&m.com
tampereenpuuvilla.fi
kankaat.fi
designlife.fi

finlayson.fi Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

Open traffic dashboard

Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to finlayson.fi

Neighbours of #194,771 in our worldwide ranking — each with its own report.

Wait — let's zoom out.

You are looking at one domain. finlayson.fi competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.

Free to start

Everything above, for your own domainand the plan to fix it

Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.

Look up another company

A brand name or a domain — the whole overview loads in seconds.