Last updated: August 2026
Global rank: Worldwide · 2026-08
#231,791
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
30.4K
per month, estimated
Keywords
996
ranking in Google
Organic share
100%
30.4K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of filofax.com
filofax.com Web Traffic Statistics
Key findings
- Filofax (Retail, E-commerce & Consumer Goods) is ranked #231,791 worldwide in our August 2026 domain ranking, up 99,289 places from #331,080 in July 2026.
- It is estimated to receive about 30,400 visits a month from search, 100% of it organic, across 996 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #231,791 | ▲ 99,289 |
| July 2026 | #331,080 | ▲ 18,075 |
| June 2026 | #349,155 | — |
| May 2026 | #349,155 | ▼ 34,986 |
| April 2026 | #314,169 | ▼ 67,537 |
| March 2026 | #246,632 | ▼ 16,263 |
| February 2026 | #230,369 | — |
What this company does
Filofax has been the gold standard in personal organization since the 1970s, crafting premium planners, notebooks, and accessories that help people stay on top of their busy lives. Known for their distinctive ring-bound system, Filofax products offer unmatched customization with interchangeable inserts for calendars, to-do lists, contacts, and notes. Professionals, students, and anyone serious about productivity swea…
Our read on the site
The SEO health of https://filofax.com is critically poor, with missing essential on-page elements such as title, meta description, and heading tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, alongside a slow page load time.
filofax.com Traffic and Visitor Engagement
filofax.com draws an estimated 30,400 visits a month from search engines. Effectively all of it is organic — about 30,400 visits from unpaid results. Spread across 996 ranking keywords, that averages roughly 30 organic visits per keyword.
Monthly visits
30.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
30.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
filofax.com AI Visibility
On our AI visibility scale filofax.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
filofax.com LLMS.txt
The llms.txt on filofax.com runs to 81 lines (4,964 characters) across 12 sections, last generated in May 2026. It introduces the site as "Filofax - Premium Planners and Organization Systems". It tells AI engines the business works in Stationery, Productivity Tools and Personal Organization. It describes 5 products, with prices such as Filofax Personal Organizer at $40-80, Filofax A5 Organizer at $60-120 and Filofax Desk Pad at $30-50. Services it lists include Custom Planner Setup, Refill Subscription, Corporate Branding and Global Shipping. The audience it names is Professionals, students, productivity enthusiasts, aged 25-55 (Global). Technologies it mentions include HTTPS, E-commerce, Payment Gateway and Analytics. The keywords it claims start with "Filofax", "Filofax planners", "Filofax accessories" and "planners".
Status
Published
AI engines can read it
Lines
81
In the file
Size
5.0K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Filofax - Premium Planners and Organization Systems ## About Filofax stands as an iconic brand in the world of personal productivity, delivering high-quality planners, organizers, notebooks, and accessories since 1978. Their signature ring-bound system allows endless customization, letting users tailor sections for schedules, projects, notes, and more to suit their unique needs. Crafted with premium leather, durable fabrics, and thoughtful design details, Filofax products combine practicality with sophisticated style that appeals to discerning professionals worldwide. The modular refills system ensures longevity, reducing waste while keeping planners relevant year after year. From compact pocket editions for on-the-go execs to expansive desk versions for home offices, there's a Filofax for every scenario. Accessories like pens, wallets, and file sorters complete the ecosystem, creating comprehensive organization solutions. Filofax emphasizes sustainability through recycled materials and ethical sourcing, aligning with modern consumer values. Their global retail presence includes partnerships with major stationers and online marketplaces. Community-driven content like planner setup tutorials fosters loyal followings across social platforms. Innovation continues with features like appointment trackers and goal-setting pages optimized for current lifestyles. Filofax bridges ana
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Filofax Personal Organizer$40-80
- Filofax A5 Organizer$60-120
- Filofax Desk Pad$30-50
- Notebook Collection$20-40
- Planner Accessories$10-30
Services it tells AI about
- Custom Planner SetupFree consultation
- Refill Subscription$25/year
- Corporate BrandingContact for pricing
- Global ShippingVaries by region
- Repair ServicesContact for quote
Competitors it names
Audience it targets
Professionals, students, productivity enthusiasts · 25-55 · Global
Company type
Private
filofax.com Organic Keywords
Google lists filofax.com for about 996 keywords, which together bring an estimated 30,400 organic visits a month.
Ranking keywords
996
Found in Google for this domain
Visits they bring
30.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
filofax.com SEO Audit
The latest technical audit of filofax.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Sitemap.xml
- HighAdd Robots.txt File
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
filofax.com Competitors and Alternatives
Filofax's company profile names https://www.moleskine.com, https://www.papergang.com, https://www.kikki-k.com and https://www.leuchtturm1917.com as competitors. Its own llms.txt adds https://www.etsy.com and https://www.staples.com. Outside its market, the domains ranked closest to it in our worldwide ranking are gemmyo.com, askchefdennis.com, ldrobot.com and ghglzx.cn.
filofax.com Company Profile
Filofax has been the gold standard in personal organization since the 1970s, crafting premium planners, notebooks, and accessories that help people stay on top of their busy lives. Known for their distinctive ring-bound system, Filofax products offer unmatched customization with interchangeable inserts for calendars, to-do lists, contacts, and notes. Professionals, students, and anyone serious about productivity swea…
Filofax was founded in 1978, about 48 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Stationery, Planners and Productivity Tools. Products on record for it: Personal Organizers, Notebooks, Planner Refills and Accessories & Cases. Total funding on record is Bootstrapped. Its tagline reads: "Organize your life with timeless planners and productivity essentials".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- London, United Kingdom
- Founded
- 1978
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Personal Organizers, Notebooks, Planner Refills, Accessories & Cases
filofax.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
filofax.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for filofax.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to filofax.com
Neighbours of #231,791 in our worldwide ranking — each with its own report.
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