Last updated: August 2026
Global rank: Worldwide · 2026-08
#470,612
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
33
per month, estimated
Keywords
12
ranking in Google
Organic share
100%
33 organic visits
LLMS.txt
Published
76 lines AI engines can read
You're seeing the free preview of fila.jp
fila.jp Web Traffic Statistics
Key findings
- Fila (Retail, E-commerce & Consumer Goods) is ranked #470,612 worldwide in our August 2026 domain ranking, down 20,061 places from #450,551 in July 2026.
- It is estimated to receive about 33 visits a month from search, 100% of it organic, across 12 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 76 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #470,612 | ▼ 20,061 |
| July 2026 | #450,551 | ▲ 114,508 |
| June 2026 | #565,059 | — |
| May 2026 | #565,059 | ▼ 7,702 |
| April 2026 | #557,357 | ▲ 1,251 |
| March 2026 | #558,608 | ▼ 28,550 |
| February 2026 | #530,058 | — |
What this company does
Fila started making clothes and shoes back in 1911 in Italy and grew into one of the recognizable names in athletic and casual wear. The brand focuses on sneakers, performance apparel, and lifestyle pieces that blend function with a clean, retro look many people still like today. They sell directly through their own sites and stores while also working with retailers around the world. Customers range from everyday wea…
Our read on the site
The website https://fila.jp exhibits significant SEO deficiencies, particularly in on-page elements such as missing title and meta descriptions, which are critical for search visibility. Additionally, the absence of a viewport meta tag and robots.txt file indicates potential technical issues that could hinder user expe…
fila.jp Traffic and Visitor Engagement
fila.jp draws an estimated 33 visits a month from search engines. Effectively all of it is organic — about 33 visits from unpaid results. Spread across 12 ranking keywords, that averages roughly 2.8 organic visits per keyword.
Monthly visits
33
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
33
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fila.jp AI Visibility
On our AI visibility scale fila.jp earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
fila.jp LLMS.txt
The llms.txt on fila.jp runs to 76 lines (3,585 characters) across 12 sections, last generated in May 2026. It introduces the site as "Fila Japan". It tells AI engines the business works in Retail, Sportswear and Footwear. It describes 4 products, including Fila Disruptor, Fila Ray Tracer and Fila Heritage Hoodie. Services it lists include Product Care Advice, Size Guidance and Collaboration Drops. Technologies it mentions include HTTPS. The keywords it claims start with "Fila shoes", "Fila sneakers", "Fila sportswear" and "Fila fashion". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
76
In the file
Size
3.6K
Characters
Sections
12
Updated May 30, 2026
What the file says
# Fila Japan ## About Fila started making clothes and shoes back in 1911 in Italy and grew into one of the recognizable names in athletic and casual wear. The brand focuses on sneakers, performance apparel, and lifestyle pieces that blend function with a clean, retro look many people still like today. They sell directly through their own sites and stores while also working with retailers around the world. Customers range from everyday wearers who want comfortable shoes to athletes looking for reliable sportswear on the court or track. Over the years Fila has leaned into collaborations with designers and athletes to keep collections fresh without losing the core identity. The company puts effort into product development that covers running, basketball, tennis, and general fitness needs. Sustainability shows up in some newer lines with recycled materials and lower-impact production methods. Japan has its own dedicated site at fila.jp that highlights local releases and seasonal drops. Marketing often features brand ambassadors and community events to stay connected with fans. Product lines include classic silhouettes that get reissued alongside newer tech-focused models. Sizing guides and care tips are available to help customers keep their purchases lasting longer. The brand competes in a crowded space against bigger names but holds its own with distinctive styling. Online sales
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fila DisruptorContact for pricing
- Fila Ray TracerContact for pricing
- Fila Heritage HoodieContact for pricing
- Fila Tennis ShortsContact for pricing
Services it tells AI about
- Product Care Advice
- Size Guidance
- Collaboration Drops
Competitors it names
Company type
Public
fila.jp Organic Keywords
Google lists fila.jp for about 12 keywords, which together bring an estimated 33 organic visits a month.
Ranking keywords
12
Found in Google for this domain
Visits they bring
33
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fila.jp SEO Audit
The latest technical audit of fila.jp scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd Viewport Meta Tag
- HighCreate Robots.txt File
- HighGenerate Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fila.jp Competitors and Alternatives
Fila's company profile names nike.com, adidas.com, puma.com and reebok.com as competitors. Its own llms.txt adds newbalance.com and underarmour.com. Outside its market, the domains ranked closest to it in our worldwide ranking are agicryon.com, casino42.buzz, freshlesbiansclips.com and getbadnews.com.
fila.jp Company Profile
Fila started making clothes and shoes back in 1911 in Italy and grew into one of the recognizable names in athletic and casual wear. The brand focuses on sneakers, performance apparel, and lifestyle pieces that blend function with a clean, retro look many people still like today. They sell directly through their own sites and stores while also working with retailers around the world. Customers range from everyday wea…
Fila was founded in 1911, about 115 years ago, and is headquartered in Biella, Italy. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Sportswear; and Footwear. Its tagline reads: "Sportswear with roots that still move people".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Biella, Italy
- Founded
- 1911
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
fila.jp Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fila.jp Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fila.jp yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fila.jp
Neighbours of #470,612 in our worldwide ranking — each with its own report.
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