Last updated: August 2026
Global rank: Worldwide · 2026-08
#3
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
1.9B
per month, estimated
Keywords
84.5M
ranking in Google
Organic share
100%
1.9B organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of facebook.com
facebook.com Web Traffic Statistics
Key findings
- Facebook (Software & Internet) is ranked #3 worldwide in our August 2026 domain ranking, inside the top 10, up 1 place from #4 in July 2026.
- It is estimated to receive about 1.9 billion visits a month from search, 100% of it organic, across 84.5 million ranking keywords.
- Its organic traffic is up 69% between June 2025 and May 2026.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 149 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #3 | ▲ 1 |
| July 2026 | #4 | ▲ 1 |
| June 2026 | #5 | — |
| May 2026 | #5 | ▼ 1 |
| April 2026 | #4 | ▼ 1 |
| March 2026 | #3 | ▲ 2 |
| February 2026 | #5 | — |
What this company does
Facebook serves as a straightforward platform for people to register accounts and stay connected with friends, family, and others across distances. Users upload pictures, share daily updates through posts, and carry on conversations via messaging or public comments without extra tools. Groups and pages help organize talks around hobbies, local events, or work topics, while live streaming adds real-time sharing option…
Our read on the site
The SEO health of https://facebook.com is critically compromised due to missing essential on-page elements such as title, meta description, and headers. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which could hinder search engine indexing…
facebook.com Traffic and Visitor Engagement
Search engines send facebook.com an estimated 1.9 billion visits a month. Effectively all of it is organic — about 1.9 billion visits from unpaid results. Paid search contributes only about 33,900 visits a month. Spread across 84.5 million ranking keywords, that averages roughly 22 organic visits per keyword. Between June 2025 and May 2026, monthly organic visits went from 1.1 billion to 1.9 billion (+69%). The latest month is also the strongest in that window, and the weakest was July 2025 at 1.1 billion. In May 2026 organic visits rose 10% on April 2026. 7 of the 11 month-on-month changes shown were increases. Over the same period its ranking keywords grew from 82.4 million to 84.8 million. Paid visits peaked in May 2026 at about 34,000.
Monthly visits
1.9B
Across 12 months
Change
+69%
First to last month shown
Organic visits
1.9B
100% of all traffic
Paid visits
33.9K
No paid search detected
Organic vs paid
100%
0%
| Month | Organic visits | vs. prior month | Paid visits | Keywords |
|---|---|---|---|---|
| May 2026 | 1,871,235,046 | +10% | 33,971 | 84,824,376 |
| April 2026 | 1,698,001,226 | 0% | 23,956 | 84,406,066 |
| March 2026 | 1,699,100,782 | -1% | 24,477 | 96,934,133 |
| February 2026 | 1,710,354,137 | 0% | 2,792 | 103,665,844 |
| January 2026 | 1,703,932,103 | 0% | 7,275 | 101,561,911 |
| December 2025 | 1,708,101,390 | +8% | 5,403 | 103,768,074 |
| November 2025 | 1,583,183,855 | +9% | 973 | 101,087,919 |
| October 2025 | 1,449,872,867 | +18% | 195 | 92,271,118 |
| September 2025 | 1,227,469,640 | +6% | 2,955 | 88,918,044 |
| August 2025 | 1,157,362,275 | +6% | 9,693 | 84,521,138 |
| July 2025 | 1,095,965,524 | -1% | 13,473 | 83,438,353 |
| June 2025 | 1,109,363,272 | — | 15,805 | 82,443,595 |
facebook.com AI Visibility
facebook.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
facebook.com LLMS.txt
The llms.txt on facebook.com runs to 149 lines (7,160 characters) across 12 sections, last generated in May 2026. It introduces the site as "Facebook". It tells AI engines the business works in Social Networking, Digital Advertising and Social Media Marketing. It describes 4 products, with prices such as Messenger at Free, Facebook Groups at Free and Facebook Pages at Free. Services it lists include Digital Advertising, Social Media Strategy, Customer Engagement and Analytics Insights. The audience it names is Individuals, businesses, global, aged 13+ (Global). Technologies it mentions include HTTPS, React.js, GraphQL, JavaScript and PHP/Hack. The keywords it claims start with "social media", "Facebook", "social networking" and "online marketing". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
149
In the file
Size
7.2K
Characters
Sections
12
Updated May 5, 2026
What the file says
# Facebook ## About Facebook operates as the premier social networking service, connecting over three billion people monthly through posts, stories, and live interactions. It started small but grew into a global phenomenon, serving individuals for staying in touch and businesses for promotion. The platform excels in user-generated content, fostering communities via groups and pages. Advertising is its backbone, with sophisticated targeting that drives massive revenue. Features like Reels and Watch cater to entertainment needs. Messenger handles billions of messages daily, including business chats. Privacy tools evolve with user feedback and laws. AI powers content recommendations and safety checks. Developers build on its open graph. Facebook shapes culture, news, and commerce online. For marketers, it offers unmatched scale with A/B testing and custom audiences. Pages provide free branding hubs. Events tool organizes virtual and in-person meetups. Marketplace rivals eBay locally. Integration with Oculus pushes VR social experiences. Global teams ensure multilingual support. It weathers scandals by prioritizing trust. Future bets on AI and metaverse. Billions engage daily, proving its stickiness. Partnerships amplify its ecosystem. **Areas of Work:** Social Networking, Digital Advertising, Social Media Marketing ## Things to Remember - **Website:** https://www.facebook.com -
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Facebook AdsPay-per-click or impression
- MessengerFree
- Facebook GroupsFree
- Facebook PagesFree
Services it tells AI about
- Digital AdvertisingVariable based on spend
- Social Media StrategyContact for pricing
- Customer EngagementFree core features
- Analytics InsightsIncluded with ads
Competitors it names
Audience it targets
Individuals, businesses, global · 13+ · Global
Company type
Public
facebook.com Organic Keywords
Google lists facebook.com for about 84.5 million keywords, which together bring an estimated 1.9 billion organic visits a month.
Ranking keywords
84.5M
Found in Google for this domain
Visits they bring
1.9B
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
facebook.com SEO Audit
The latest technical audit of facebook.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
facebook.com Competitors and Alternatives
Facebook's company profile names twitter.com, instagram.com, linkedin.com and tiktok.com as competitors. Its own llms.txt adds https://snapchat.com and https://pinterest.com. Outside its market, the domains ranked closest to it in our worldwide ranking are google.com, cloudflare.com, gstatic.com and googleapis.com.
facebook.com Company Profile
Facebook serves as a straightforward platform for people to register accounts and stay connected with friends, family, and others across distances. Users upload pictures, share daily updates through posts, and carry on conversations via messaging or public comments without extra tools. Groups and pages help organize talks around hobbies, local events, or work topics, while live streaming adds real-time sharing option…
Founded in 2004 (about 22 years ago), Facebook is based in Menlo Park, United States. Its workforce is listed as more than 10,000 employees. Its profile files it under Software & Internet, with further tags for Media, Entertainment & Gaming; Social Networking; and Social Media Platform. Products on record for it: News Feed, Messenger, Groups and Marketplace. Its tagline reads: "Connect with friends and the world around you.".
- Sector
- Software & Internet
- Headquarters
- Menlo Park, United States
- Founded
- 2004
- Employees
- 10,000+
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- News Feed, Messenger, Groups, Marketplace
facebook.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
facebook.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for facebook.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to facebook.com
Neighbours of #3 in our worldwide ranking — each with its own report.
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