Last updated: September 2026
You're seeing the free preview of etc.se
etc.se Company Profile
Dagens ETC is Sweden's independent daily newspaper that challenges the mainstream media narrative with a focus on sustainability, social justice, and progressive values. Launched in 2014, it quickly carved out a niche by covering stories overlooked by larger outlets, from climate action to workers' rights. The paper serves readers tired of corporate-owned news, offering in-depth reporting that's both critical and hop…
Dagens ETC was founded in 2014, about 12 years ago, and is headquartered in Stockholm, Sweden. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media, with further tags for Publishing, Journalism and Sustainability. Products on record for it: Print Edition, Digital Subscription and Dagskort. Total funding on record is Bootstrapped. Its tagline reads: "Nyheter med annat perspektiv".
- Sector
- Media
- Headquarters
- Stockholm, Sweden
- Founded
- 2014
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Print Edition, Digital Subscription, Dagskort
etc.se Web Traffic Statistics
Key findings
- Dagens ETC (Media) is ranked #154,781 worldwide in our September 2026 domain ranking, up 11,432 places from #166,213 in August 2026.
- It is estimated to receive about 151 visits a month from search, 100% of it organic, across 330 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 149 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #154,781 | ▲ 11,432 |
| August 2026 | #166,213 | ▲ 7,344 |
| July 2026 | #173,557 | ▼ 2,513 |
| June 2026 | #171,044 | — |
| May 2026 | #171,044 | ▲ 10,043 |
| April 2026 | #181,087 | ▲ 4,203 |
| March 2026 | #185,290 | ▲ 250 |
| February 2026 | #185,540 | — |
What this company does
Dagens ETC is Sweden's independent daily newspaper that challenges the mainstream media narrative with a focus on sustainability, social justice, and progressive values. Launched in 2014, it quickly carved out a niche by covering stories overlooked by larger outlets, from climate action to workers' rights. The paper serves readers tired of corporate-owned news, offering in-depth reporting that's both critical and hop…
etc.se Traffic and Visitor Engagement
etc.se draws an estimated 151 visits a month from search engines. Effectively all of it is organic — about 151 visits from unpaid results. Spread across 330 ranking keywords, that averages roughly 0.5 organic visits per keyword.
Monthly visits
151
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
151
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
etc.se AI Visibility
On our AI visibility scale etc.se earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
etc.se LLMS.txt
The llms.txt on etc.se runs to 149 lines (6,985 characters) across 12 sections, last generated in May 2026. It introduces the site as "Dagens ETC". It tells AI engines the business works in Media, Journalism, Publishing and Sustainability. It describes 4 products, with prices such as Dagskort at 49 SEK, Månadskort at 199 SEK/month and Årskort at 1995 SEK/year. Services it lists include Advertising, Events & Seminars, Custom Content and Podcasts. The audience it names is Urban progressives, eco-conscious, aged 25-55 (Sweden). Technologies it mentions include WordPress, Google Analytics, Adobe Analytics, Cloudflare and Mailchimp. The keywords it claims start with "nyheter", "klimat", "hållbarhet" and "social rättvisa".
Status
Published
AI engines can read it
Lines
149
In the file
Size
7.0K
Characters
Sections
12
Updated May 3, 2026
What the file says
# Dagens ETC ## About Dagens ETC stands out as an independent Swedish newspaper dedicated to news that matters for a better world. It covers everything from environmental challenges to social inequalities with a fresh, unfiltered lens that big media often skips. Started back in 2014, the outlet has built a dedicated following by sticking to reader-supported model over ads. This keeps content pure and focused on real issues like climate justice and labor rights. The digital platform complements the print version, offering podcasts, videos, and interactive features. Events bring stories to life, connecting journalists with the public. Subscriptions range from daily passes to annual plans, making access flexible. The team of about 50 pushes boundaries daily, embedding in communities for genuine reporting. Diversity in staff ensures varied perspectives. Growth comes from word-of-mouth among like-minded folks. Challenges like media consolidation only fuel their resolve. Future plans lean into more multimedia and international angles. Loyalty runs deep, with readers renewing year after year. It's more than news; it's a movement. Critics note its progressive tilt, but fans love the honesty. Circulation climbs as trust in mainstream wanes. Tech upgrades keep it modern without losing soul. Partnerships boost impact on policy. In Scandinavia's media scene, Dagens ETC is a vital alternat
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Dagskort49 SEK
- Månadskort199 SEK/month
- Print + DigitalContact for pricing
- Årskort1995 SEK/year
Services it tells AI about
- AdvertisingContact for rates
- Events & Seminars
- Custom Content
- PodcastsIncluded in subscription
Competitors it names
Audience it targets
Urban progressives, eco-conscious · 25-55 · Sweden
Company type
Private
etc.se Organic Keywords
Google lists etc.se for about 330 keywords, which together bring an estimated 151 organic visits a month.
Ranking keywords
330
Found in Google for this domain
Visits they bring
151
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
etc.se Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
etc.se Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for etc.se yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
etc.se SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
etc.se Competitors and Alternatives
Its own llms.txt names aftonbladet.se, expressen.se, dn.se, svd.se, di.se and gp.se. Outside its market, the domains ranked closest to it in our worldwide ranking are grandvalira.com, orangecountyfl.net, drc.gov.cn and tabtouch.mobi.
Companies ranked next to etc.se
Neighbours of #154,781 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. etc.se competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.