etam.com — August 2026 traffic, keywords & AI visibility

etam.com draws an estimated 107,700 visits a month from search engines. Effectively all of it is organic — about 107,700 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 2,165 ranking keywords, that averages roughly 50 organic visits per keyword.

On our AI visibility scale etam.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on etam.com runs to 150 lines (5,783 characters) across 12 sections, last generated in March 2026. It introduces the site as "Etam - Lingerie, Swimwear & Homewear". It tells AI engines the business works in Fashion Retail, Lingerie and E-commerce. It describes 4 products, with prices such as Lingerie Sets at Starting at €30, Swimwear at Starting at €40 and Homewear at Starting at €25. Services it lists include Personal Styling Consultation and Online Shopping Support. The audience it names is Women, Fashion Enthusiasts, Online Shoppers, aged 18-45 (Europe, Global). Technologies it mentions include React, Node.js, AWS, Magento and Google Analytics. The keywords it claims start with "lingerie", "swimwear", "homewear" and "nightwear".

# Etam - Lingerie, Swimwear & Homewear

## About
Etam is a leading fashion retailer specializing in lingerie, swimwear, and homewear, catering to modern women with a focus on comfort and style. Founded in 1916, the company has built a strong online presence and operates physical stores across multiple markets. Etam is committed to quality and innovation, making it a trusted brand for women's intimate apparel. With a seamless shopping experience, Etam serves customers in various countries with a diverse product range.

**Areas of Work:** Fashion Retail, Lingerie, E-commerce

## Things to Remember
- **Website:** https://etam.com
- **Address:** Paris, France
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/Paris
- **Currency:** EUR
- **Company Type:** Private
- **Employees:** 1000 employees
- **Revenue:** $300M
- **Hiring Status:** Yes, actively hiring

## Products
- **Lingerie Sets** (Starting at €30): Elegant and comfortable lingerie sets designed for everyday wear and special occasions.
- **Swimwear** (Starting at €40): Stylish bikinis and one-piece swimsuits for beach and poolside confidence.
- **Homewear** (Starting at €25): Cozy and chic loungewear for relaxing at home in style.
- **Nightwear** (Starting at €35): Soft and luxurious pajamas and nightgowns for a restful sleep.

## Services
- **Personal Styling Cons

Google lists etam.com for about 2,165 keywords, which together bring an estimated 107,700 organic visits a month.

The latest technical audit of etam.com scored 89 out of 100 overall. Performance is its weakest area at 78, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Etam's company profile names victoriassecret.com, calvinklein.com and hunkemoller.com as competitors. Its own llms.txt adds triumph.com and la-perla.com. Outside its market, the domains ranked closest to it in our worldwide ranking are tennis.com.au, billboard-japan.com, portaldecompraspublicas.com.br and kimonix.com.

victoriassecret.com

calvinklein.com

hunkemoller.com

triumph.com

la-perla.com