esbnyc.com — August 2026 traffic, keywords & AI visibility

Search engines send esbnyc.com an estimated 1.2 million visits a month. 99% of it is organic, so it leans very little on paid search. Paid search contributes only about 7,884 visits a month. Spread across 10,800 ranking keywords, that averages roughly 112 organic visits per keyword.

esbnyc.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

The llms.txt on esbnyc.com runs to 156 lines (8,952 characters) across 12 sections, last generated in April 2026. It introduces the site as "Empire State Building". It tells AI engines the business works in Tourism, Hospitality and Landmarks & Attractions. It describes 4 products, with prices such as General Observatory Tickets at $44/adult, Express Pass at $84/adult and Sunrise/Sunset Tickets at $79/adult. Services it lists include Guided History Tours, Private Events & Venues, Group Packages and Photography Sessions. The audience it names is International tourists, families, couples, business travelers, aged 18-65 (North America, Europe, Asia). Technologies it mentions include HTTPS Security, Mobile Viewport, XML Sitemap, Robots.txt and Google Analytics. The keywords it claims start with "Empire State Building", "ESB NYC", "Empire State Building tickets" and "Empire State Building tours". It gives the company type as Public.

# Empire State Building

## About
Rising majestically in Midtown Manhattan, the Empire State Building has been a beacon of New York ambition since 1931, when it snatched the crown as the world's tallest structure—a feat accomplished in just 410 days amid the Great Depression. Today, under Empire State Realty Trust, it welcomes over four million visitors yearly to its observatories on the 86th and 102nd floors, delivering 360-degree views that capture the pulse of NYC from the Hudson to the East River and far beyond on clear days. It's more than a viewpoint; think immersive audio tours recounting wild tales like the 1933 zeppelin docking attempt or its glow in countless movies from King Kong to Sleepless in Seattle. Families flock here for the thrill, skipping lines with premium passes, while event spaces above host weddings and corporate galas with skyline backdrops. Merch from the shops lets folks take home a piece of the magic, be it a model replica or branded gear. Sustainability shines through with solar panels, efficient lighting, and LEED goals, drawing green travelers. Special light shows for holidays and causes turn it into a city spectacle, synced to tunes that echo across blocks. Accessibility ramps and audio guides make it welcoming for all. In a skyline crowded with rivals, its vintage charm and cultural cachet keep lines forming. Digital upgrades like app-based tic

Google lists esbnyc.com for about 10,800 keywords, which together bring an estimated 1.2 million organic visits a month.

The latest technical audit of esbnyc.com scored 82 out of 100 overall. Performance is its weakest area at 74, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Empire State Building's company profile names https://topoftherocknyc.com, https://oneworldobservatory.com, https://statueofliberty.org and https://metmuseum.org as competitors. Its own llms.txt adds https://centralparknyc.org and https://thehighline.org. Outside its market, the domains ranked closest to it in our worldwide ranking are bszwh.cn, intakeq.com, thesummermoviewager.com and ifsp.edu.br.

https://topoftherocknyc.com

https://oneworldobservatory.com

https://statueofliberty.org

https://metmuseum.org

https://centralparknyc.org

https://thehighline.org