Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#1,237,450
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
95
per month, estimated
Keywords
82
ranking in Google
Organic share
100%
95 organic visits
LLMS.txt
Published
77 lines AI engines can read
You're seeing the free preview of equineessentialsdirect.co.uk
A snapshot of how equineessentialsdirect.co.uk performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Equine Essentials Direct started as a small operation focused on getting reliable horse care items into the hands of everyday owners who don't have time to hunt through multiple suppliers. They stock supplements, grooming tools, riding gear and basic veterinary products that address the most common needs on yards across the UK. Over time the range has grown to include training aids and monitoring equipment, but the c…
Our read on the site
The overall SEO health of https://equineessentialsdirect.co.uk is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues such as the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder its search engine vi…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
95
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
95
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
77
In the file
Size
4.7K
Characters
Sections
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
82
Found in Google for this domain
Visits they bring
95
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Equine Essentials Direct started as a small operation focused on getting reliable horse care items into the hands of everyday owners who don't have time to hunt through multiple suppliers. They stock supplements, grooming tools, riding gear and basic veterinary products that address the most common needs on yards across the UK. Over time the range has grown to include training aids and monitoring equipment, but the c…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for equineessentialsdirect.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #1,237,450 in our worldwide ranking — each with its own report.
You are looking at one domain. equineessentialsdirect.co.uk competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
12
Updated May 24, 2026
# Equine Essentials Direct ## About Equine Essentials Direct started as a small operation focused on getting reliable horse care items into the hands of everyday owners who don't have time to hunt through multiple suppliers. They stock supplements, grooming tools, riding gear and basic veterinary products that address the most common needs on yards across the UK. Over time the range has grown to include training aids and monitoring equipment, but the core idea stays the same: offer practical choices without overcomplicating things. Their customers are mostly private horse owners, small livery yards and a few riding schools that want decent quality without paying premium prices for branding. The site also shares straightforward articles on nutrition, first aid and behaviour so people can make better day-to-day decisions. Because they sell direct, margins stay reasonable and stock moves quickly, which helps keep popular items available. They work with a handful of UK manufacturers and importers rather than trying to carry every brand on the market. This focused approach means they can check batches more carefully and respond faster when something runs low. Many repeat buyers mention that the product descriptions and usage tips feel written by people who actually handle horses rather than marketing teams. The business remains privately owned and has grown steadily through word of
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Company type
Private