Last updated: September 2026

Sep 2026

equalitytrust.org.uk — September 2026 traffic, keywords & AI visibility

Equality TrustLegal, Government & Nonprofit

Global rank: Worldwide · 2026-09

#286,241

AI visibility: Grade A+

94

SEO health: Latest audit

90

Visits

2.9K

per month, estimated

Keywords

475

ranking in Google

Organic share

100%

2.9K organic visits

LLMS.txt

Published

170 lines AI engines can read

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equalitytrust.org.uk Web Traffic Statistics

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Key findings

  • Equality Trust (Legal, Government & Nonprofit) is ranked #286,241 worldwide in our September 2026 domain ranking, up 3,880 places from #290,121 in August 2026.
  • It is estimated to receive about 2,899 visits a month from search, 100% of it organic, across 475 ranking keywords.
  • Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 170 lines.
  • Its last technical audit scored 90/100, with "Optimize H1 Tags" the highest-priority fix.
equalitytrust.org.uk global rank history
MonthRankMove
September 2026#286,241▲ 3,880
August 2026#290,121▲ 13,660
July 2026#303,781▼ 12,087
June 2026#291,694—
May 2026#291,694▲ 14,751
April 2026#306,445▼ 7,417
March 2026#299,028▲ 13,101
February 2026#312,129—

What this company does

The Equality Trust is a UK-based organization laser-focused on tackling the deep-rooted issues of wealth and income inequality that plague modern society. Founded to spotlight how extreme disparities harm communities, health, and democracy, they push for evidence-based policies that redistribute power and resources more fairly. Through compelling research, public campaigns, and grassroots mobilization, they challenge…

Our read on the site

The Equality Trust website demonstrates a solid SEO foundation with a performance score of 90/100 and a strong adherence to best practices. However, there are significant content gaps and on-page issues that, if addressed, could enhance visibility and user engagement.

Legal, Government & NonprofitSocial JusticeEconomic Policy ResearchAdvocacyInequality Briefing PapersThe Equality Effect Book

equalitytrust.org.uk Traffic and Visitor Engagement

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equalitytrust.org.uk draws an estimated 2,899 visits a month from search engines. Effectively all of it is organic — about 2,899 visits from unpaid results. Spread across 475 ranking keywords, that averages roughly 6.1 organic visits per keyword.

Monthly visits

2.9K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

2.9K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

equalitytrust.org.uk AI Visibility

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On our AI visibility scale equalitytrust.org.uk earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

94out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health17/20

85/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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equalitytrust.org.uk LLMS.txt

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The llms.txt on equalitytrust.org.uk runs to 170 lines (7,940 characters) across 12 sections, last generated in May 2026. It introduces the site as "Equality Trust - Dismantling inequalities of wealth and power". It tells AI engines the business works in Social Justice Advocacy, Economic Inequality Research and Public Policy Reform. It describes 5 products, with prices such as Inequality Measurement Tool at Free, Briefing Papers Series at Free Download and Equality Atlas Map at Free. Services it lists include Public Speaking Engagements, Policy Consulting, Community Workshops and Research Partnerships. The audience it names is Activists, educators, policymakers, aged 25-65 (United Kingdom). Technologies it mentions include HTTPS Security, Responsive Viewport, Robots.txt and XML Sitemap. The keywords it claims start with "wealth inequality", "income inequality", "social justice" and "economic disparity". It gives the company type as Non-Profit.

Status

Published

AI engines can read it

Lines

170

In the file

Size

7.9K

Characters

Sections

12

Updated May 11, 2026

What the file says

# Equality Trust - Dismantling inequalities of wealth and power

## About
The Equality Trust stands as a beacon against the UK's stark wealth gaps, arming people with facts to fight back. They dissect how inequality fuels social ills like worse health and higher crime, using rock-solid research to lobby for fairer taxes and wages. From viral campaigns to school workshops, they make equality tangible. Serving a broad audience from MPs to local activists, their toolkit sparks grassroots change. No fluff—just data showing equal societies thrive. They've shaped policy debates and media narratives for over a decade. Partnerships with experts keep their work cutting-edge. In unequal times, they offer hope through action. Their reports get shared widely, influencing votes and laws. Community hubs connect locals for real impact. Donors and volunteers fuel the mission. Critics aside, their evidence resonates deeply. They tackle root causes, not symptoms. Educational resources empower the next generation. Ultimately, they build a fairer Britain, one fact at a time.

**Areas of Work:** Social Justice Advocacy, Economic Inequality Research, Public Policy Reform

## Things to Remember
- **Website:** https://equalitytrust.org.uk
- **Address:** London, United Kingdom
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** GMT
- **Currency:** GBP
- **Company Type:** Non-Profit
- **Employee

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Social Justice AdvocacyEconomic Inequality ResearchPublic Policy Reform

Keywords it claims

wealth inequalityincome inequalitysocial justiceeconomic disparitywealth distributionpoverty reductionEquality TrustUK inequality statshow to reduce inequalityeffects of inequality

Technologies

HTTPS SecurityResponsive ViewportRobots.txtXML Sitemap

Products it tells AI about

  • The Equality Effect BookContact for pricing
  • Inequality Measurement ToolFree
  • Briefing Papers SeriesFree Download
  • Equality Atlas MapFree
  • Campaign Starter KitsDonation-based

Services it tells AI about

  • Public Speaking Engagements
  • Policy Consulting
  • Community Workshops
  • Research Partnerships
  • Media Training

Competitors it names

https://inequality.orghttps://www.oxfam.org.ukhttps://www.jrf.org.ukhttps://www.resolutionfoundation.orghttps://www.fabians.org.ukhttps://www.civilsociety.co.uk

Audience it targets

Activists, educators, policymakers · 25-65 · United Kingdom

Company type

Non-Profit

equalitytrust.org.uk Organic Keywords

See all keywords

Google lists equalitytrust.org.uk for about 475 keywords, which together bring an estimated 2,899 organic visits a month.

Ranking keywords

475

Found in Google for this domain

Visits they bring

2.9K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Legal, Government & NonprofitSocial JusticeEconomic Policy ResearchAdvocacyInequality Briefing PapersThe Equality Effect BookLocal Equality Groups Toolkit

equalitytrust.org.uk SEO Audit

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The latest technical audit of equalitytrust.org.uk scored 90 out of 100 overall. Accessibility is its weakest area at 83, while performance scores highest at 90. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

90

Overall

Excellent

85

SEO

90

Performance

Excellent

83

Accessibility

Fix these first

  • CriticalOptimize H1 Tags
  • HighAdd Alt Text to Images
  • HighCreate Content on Wealth Inequality
  • MediumEnhance Mobile Responsiveness

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

equalitytrust.org.uk Competitors and Alternatives

Compare competitors

Equality Trust's company profile names https://inequality.org, https://www.oxfam.org.uk, https://www.jrf.org.uk and https://www.resolutionfoundation.org as competitors. Its own llms.txt adds https://www.fabians.org.uk and https://www.civilsociety.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are dm64.ru, ohmybabes.com, drinkcirkul.com and nilecruiseportal.com.

https://inequality.org
https://www.oxfam.org.uk
https://www.jrf.org.uk
https://www.resolutionfoundation.org
https://www.fabians.org.uk
https://www.civilsociety.co.uk

equalitytrust.org.uk Company Profile

View full profile

The Equality Trust is a UK-based organization laser-focused on tackling the deep-rooted issues of wealth and income inequality that plague modern society. Founded to spotlight how extreme disparities harm communities, health, and democracy, they push for evidence-based policies that redistribute power and resources more fairly. Through compelling research, public campaigns, and grassroots mobilization, they challenge…

Equality Trust was founded in 2009, about 17 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 11 and 50 employees. Its founders are Richard Wilkinson and Kate Pickett. Its profile files it under Legal, Government & Nonprofit, with further tags for Social Justice, Economic Policy Research and Advocacy. Products on record for it: Inequality Briefing Papers, The Equality Effect Book and Local Equality Groups Toolkit. Its tagline reads: "Dismantling inequalities of wealth and power".

Legal, Government & NonprofitSocial JusticeEconomic Policy ResearchAdvocacy
Sector
Legal, Government & Nonprofit
Headquarters
London, United Kingdom
Founded
2009
Employees
11-50
Revenue
Not Disclosed
Funding
Not Disclosed
Founders
Richard Wilkinson, Kate Pickett
Products
Inequality Briefing Papers, The Equality Effect Book, Local Equality Groups Toolkit

equalitytrust.org.uk Traffic by Country

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