Last updated: September 2026
Global rank: Worldwide · 2026-09
#286,241
AI visibility: Grade A+
94
SEO health: Latest audit
90
Visits
2.9K
per month, estimated
Keywords
475
ranking in Google
Organic share
100%
2.9K organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of equalitytrust.org.uk
equalitytrust.org.uk Web Traffic Statistics
Key findings
- Equality Trust (Legal, Government & Nonprofit) is ranked #286,241 worldwide in our September 2026 domain ranking, up 3,880 places from #290,121 in August 2026.
- It is estimated to receive about 2,899 visits a month from search, 100% of it organic, across 475 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 170 lines.
- Its last technical audit scored 90/100, with "Optimize H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #286,241 | ▲ 3,880 |
| August 2026 | #290,121 | ▲ 13,660 |
| July 2026 | #303,781 | ▼ 12,087 |
| June 2026 | #291,694 | — |
| May 2026 | #291,694 | ▲ 14,751 |
| April 2026 | #306,445 | ▼ 7,417 |
| March 2026 | #299,028 | ▲ 13,101 |
| February 2026 | #312,129 | — |
What this company does
The Equality Trust is a UK-based organization laser-focused on tackling the deep-rooted issues of wealth and income inequality that plague modern society. Founded to spotlight how extreme disparities harm communities, health, and democracy, they push for evidence-based policies that redistribute power and resources more fairly. Through compelling research, public campaigns, and grassroots mobilization, they challenge…
Our read on the site
The Equality Trust website demonstrates a solid SEO foundation with a performance score of 90/100 and a strong adherence to best practices. However, there are significant content gaps and on-page issues that, if addressed, could enhance visibility and user engagement.
equalitytrust.org.uk Traffic and Visitor Engagement
equalitytrust.org.uk draws an estimated 2,899 visits a month from search engines. Effectively all of it is organic — about 2,899 visits from unpaid results. Spread across 475 ranking keywords, that averages roughly 6.1 organic visits per keyword.
Monthly visits
2.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
equalitytrust.org.uk AI Visibility
On our AI visibility scale equalitytrust.org.uk earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
equalitytrust.org.uk LLMS.txt
The llms.txt on equalitytrust.org.uk runs to 170 lines (7,940 characters) across 12 sections, last generated in May 2026. It introduces the site as "Equality Trust - Dismantling inequalities of wealth and power". It tells AI engines the business works in Social Justice Advocacy, Economic Inequality Research and Public Policy Reform. It describes 5 products, with prices such as Inequality Measurement Tool at Free, Briefing Papers Series at Free Download and Equality Atlas Map at Free. Services it lists include Public Speaking Engagements, Policy Consulting, Community Workshops and Research Partnerships. The audience it names is Activists, educators, policymakers, aged 25-65 (United Kingdom). Technologies it mentions include HTTPS Security, Responsive Viewport, Robots.txt and XML Sitemap. The keywords it claims start with "wealth inequality", "income inequality", "social justice" and "economic disparity". It gives the company type as Non-Profit.
Status
Published
AI engines can read it
Lines
170
In the file
Size
7.9K
Characters
Sections
12
Updated May 11, 2026
What the file says
# Equality Trust - Dismantling inequalities of wealth and power ## About The Equality Trust stands as a beacon against the UK's stark wealth gaps, arming people with facts to fight back. They dissect how inequality fuels social ills like worse health and higher crime, using rock-solid research to lobby for fairer taxes and wages. From viral campaigns to school workshops, they make equality tangible. Serving a broad audience from MPs to local activists, their toolkit sparks grassroots change. No fluff—just data showing equal societies thrive. They've shaped policy debates and media narratives for over a decade. Partnerships with experts keep their work cutting-edge. In unequal times, they offer hope through action. Their reports get shared widely, influencing votes and laws. Community hubs connect locals for real impact. Donors and volunteers fuel the mission. Critics aside, their evidence resonates deeply. They tackle root causes, not symptoms. Educational resources empower the next generation. Ultimately, they build a fairer Britain, one fact at a time. **Areas of Work:** Social Justice Advocacy, Economic Inequality Research, Public Policy Reform ## Things to Remember - **Website:** https://equalitytrust.org.uk - **Address:** London, United Kingdom - **Contact:** - **Phone:** - **Hours:** - **Timezone:** GMT - **Currency:** GBP - **Company Type:** Non-Profit - **Employee
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- The Equality Effect BookContact for pricing
- Inequality Measurement ToolFree
- Briefing Papers SeriesFree Download
- Equality Atlas MapFree
- Campaign Starter KitsDonation-based
Services it tells AI about
- Public Speaking Engagements
- Policy Consulting
- Community Workshops
- Research Partnerships
- Media Training
Competitors it names
Audience it targets
Activists, educators, policymakers · 25-65 · United Kingdom
Company type
Non-Profit
equalitytrust.org.uk Organic Keywords
Google lists equalitytrust.org.uk for about 475 keywords, which together bring an estimated 2,899 organic visits a month.
Ranking keywords
475
Found in Google for this domain
Visits they bring
2.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
equalitytrust.org.uk SEO Audit
The latest technical audit of equalitytrust.org.uk scored 90 out of 100 overall. Accessibility is its weakest area at 83, while performance scores highest at 90. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Performance
Excellent
Accessibility
Fix these first
- CriticalOptimize H1 Tags
- HighAdd Alt Text to Images
- HighCreate Content on Wealth Inequality
- MediumEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
equalitytrust.org.uk Competitors and Alternatives
Equality Trust's company profile names https://inequality.org, https://www.oxfam.org.uk, https://www.jrf.org.uk and https://www.resolutionfoundation.org as competitors. Its own llms.txt adds https://www.fabians.org.uk and https://www.civilsociety.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are dm64.ru, ohmybabes.com, drinkcirkul.com and nilecruiseportal.com.
equalitytrust.org.uk Company Profile
The Equality Trust is a UK-based organization laser-focused on tackling the deep-rooted issues of wealth and income inequality that plague modern society. Founded to spotlight how extreme disparities harm communities, health, and democracy, they push for evidence-based policies that redistribute power and resources more fairly. Through compelling research, public campaigns, and grassroots mobilization, they challenge…
Equality Trust was founded in 2009, about 17 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 11 and 50 employees. Its founders are Richard Wilkinson and Kate Pickett. Its profile files it under Legal, Government & Nonprofit, with further tags for Social Justice, Economic Policy Research and Advocacy. Products on record for it: Inequality Briefing Papers, The Equality Effect Book and Local Equality Groups Toolkit. Its tagline reads: "Dismantling inequalities of wealth and power".
- Sector
- Legal, Government & Nonprofit
- Headquarters
- London, United Kingdom
- Founded
- 2009
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Founders
- Richard Wilkinson, Kate Pickett
- Products
- Inequality Briefing Papers, The Equality Effect Book, Local Equality Groups Toolkit
equalitytrust.org.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
equalitytrust.org.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for equalitytrust.org.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #286,241 in our worldwide ranking — each with its own report.
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