Last updated: August 2026
Global rank: Worldwide · 2026-08
#255,006
AI visibility: Grade A+
95
SEO health: Latest audit
87
Visits
2.6K
per month, estimated
Keywords
403
ranking in Google
Organic share
100%
2.6K organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of embracer.com
embracer.com Web Traffic Statistics
Key findings
- Embracer Group (Media, Entertainment & Gaming) is ranked #255,006 worldwide in our August 2026 domain ranking, up 3,758 places from #258,764 in July 2026.
- It is estimated to receive about 2,562 visits a month from search, 100% of it organic, across 403 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 169 lines.
- Its last technical audit scored 87/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #255,006 | ▲ 3,758 |
| July 2026 | #258,764 | ▼ 9,641 |
| June 2026 | #249,123 | — |
| May 2026 | #249,123 | ▲ 41,261 |
| April 2026 | #290,384 | ▲ 13,008 |
| March 2026 | #303,392 | ▲ 12,178 |
| February 2026 | #315,570 | — |
What this company does
Embracer Group stands as one of the most dynamic forces in the gaming world today, bringing together a vast constellation of studios and labels that push the boundaries of interactive entertainment. From epic AAA titles that dominate consoles to innovative indie gems lighting up mobile devices, their portfolio spans every corner of the industry. What started as a bold Swedish upstart has ballooned into a global power…
Our read on the site
The overall SEO health of Embracer Group's website is strong, with a solid SEO score of 92/100 and best practices at 100/100. However, there are several areas for improvement, particularly in content gaps and on-page optimization, which could enhance visibility and user engagement.
embracer.com Traffic and Visitor Engagement
embracer.com draws an estimated 2,562 visits a month from search engines. Effectively all of it is organic — about 2,562 visits from unpaid results. Spread across 403 ranking keywords, that averages roughly 6.4 organic visits per keyword.
Monthly visits
2.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
embracer.com AI Visibility
On our AI visibility scale embracer.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
embracer.com LLMS.txt
The llms.txt on embracer.com runs to 169 lines (7,593 characters) across 12 sections, last generated in May 2026. It introduces the site as "Home - Embracer Group". It tells AI engines the business works in Video Game Publishing, Game Development and Interactive Media. It describes 5 products, with prices such as Goat Simulator at $10-20, Kingdom Come: Deliverance at $40 and Insurgency: Sandstorm at $30. Services it lists include Game Publishing, IP Development, Studio Acquisition and Porting Services. The audience it names is Gamers worldwide, aged 13-45 (Global). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, XML Sitemap and Modern Web Standards. The keywords it claims start with "Embracer Group", "gaming companies", "video game development" and "mobile games". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
169
In the file
Size
7.6K
Characters
Sections
12
Updated May 11, 2026
What the file says
# Home - Embracer Group ## About Embracer Group has carved out a unique space in gaming by acquiring and nurturing over 100 studios worldwide, spanning PC, console, and mobile platforms. Their model emphasizes creative autonomy for developers while leveraging group-wide publishing power and IP ownership. From blockbusters like the Borderlands series via Gearbox to quirky hits like Goat Simulator, they deliver diverse experiences that resonate globally. Beyond games, they expand into comics, tabletop adaptations, and merchandise, building lasting franchises. Headquartered in Sweden with a footprint across continents, Embracer supports indie innovation alongside major releases. Their aggressive M&A strategy has fueled rapid growth, though recent restructuring shows adaptability to market realities. Gamers benefit from a steady stream of titles across genres, while creators find stability and resources. As gaming converges with other media, Embracer's multi-vertical approach positions them for sustained dominance. They've weathered industry storms through focus on owned content and operational efficiency. Ultimately, they're not just a publisher—they're a creative conglomerate redefining entertainment. **Areas of Work:** Video Game Publishing, Game Development, Interactive Media ## Things to Remember - **Website:** https://embracer.com - **Address:** Karlstad, Sweden - **Contac
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Saints RowContact for licensing
- Goat Simulator$10-20
- Kingdom Come: Deliverance$40
- Insurgency: Sandstorm$30
- Wreckfest$30
Services it tells AI about
- Game PublishingRevenue share
- IP DevelopmentContact for licensing
- Studio AcquisitionUndisclosed
- Porting ServicesProject-based
- MerchandisingContact for partnerships
Competitors it names
Audience it targets
Gamers worldwide · 13-45 · Global
Company type
Public
embracer.com Organic Keywords
Google lists embracer.com for about 403 keywords, which together bring an estimated 2,562 organic visits a month.
Ranking keywords
403
Found in Google for this domain
Visits they bring
2.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
embracer.com SEO Audit
The latest technical audit of embracer.com scored 87 out of 100 overall. Performance is its weakest area at 71, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalOptimize Image Alt Text
- HighCreate a Blog Section
- CriticalFix Broken Links
- MediumImplement llms.txt
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
embracer.com Competitors and Alternatives
Embracer Group's company profile names https://www.tencent.com, https://www.ubisoft.com, https://www.ea.com and https://www.activision.com as competitors. Its own llms.txt adds https://www.sega.com and https://www.nintendo.com. Outside its market, the domains ranked closest to it in our worldwide ranking are sacatuentrada.es, t-s.by, vlex.com.mx and nendo.jp.
embracer.com Company Profile
Embracer Group stands as one of the most dynamic forces in the gaming world today, bringing together a vast constellation of studios and labels that push the boundaries of interactive entertainment. From epic AAA titles that dominate consoles to innovative indie gems lighting up mobile devices, their portfolio spans every corner of the industry. What started as a bold Swedish upstart has ballooned into a global power…
Embracer Group was founded in 2011, about 15 years ago, and is headquartered in Karlstad, Sweden. Its workforce is listed as between 5,001 and 10,000 employees. It was founded by Lars Wingefors. Its profile files it under Media, Entertainment & Gaming, with further tags for Software & Internet, Video Game Development and Game Publishing. Products on record for it: Saints Row series, Goat Simulator, Kingdom Come: Deliverance and Insurgency: Sandstorm. Reported revenue is $3.5B (2024), and total funding is listed at Publicly Traded. Its tagline reads: "A global group of creative and entrepreneurial businesses in PC, console and mobile games, as well as other related media.".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Karlstad, Sweden
- Founded
- 2011
- Employees
- 5001-10000
- Revenue
- $3.5B (2024)
- Funding
- Publicly Traded
- Founders
- Lars Wingefors
- Products
- Saints Row series, Goat Simulator, Kingdom Come: Deliverance, Insurgency: Sandstorm
embracer.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
embracer.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for embracer.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #255,006 in our worldwide ranking — each with its own report.
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