Last updated: September 2026
Global rank: Worldwide · 2026-09
#228,332
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
2
per month, estimated
Keywords
10
ranking in Google
Organic share
100%
2 organic visits
LLMS.txt
Published
77 lines AI engines can read
You're seeing the free preview of emag.ru
emag.ru Company Profile
Emag has been supplying Russian industry with specialized tools and measuring equipment for over two decades. The company sources products from leading global manufacturers and maintains a broad catalog that covers everything from hand tools to advanced diagnostic instruments. Their customers range from small repair shops to large manufacturing plants that need reliable equipment for daily operations. Emag works dire…
Founded in 2002 (about 24 years ago), Emag is based in Moscow, Russia. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Professional & Business Services, Industrial Equipment and Tools Distribution. Total funding on record is Bootstrapped. Its tagline reads: "Industrial tools and equipment for professionals across Russia".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Moscow, Russia
- Founded
- 2002
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
emag.ru Web Traffic Statistics
Key findings
- Emag (Retail, E-commerce & Consumer Goods) is ranked #228,332 worldwide in our September 2026 domain ranking, up 17,049 places from #245,381 in August 2026.
- It is estimated to receive about 2 visits a month from search, 100% of it organic, across 10 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 77 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #228,332 | ▲ 17,049 |
| August 2026 | #245,381 | ▲ 484,262 |
| July 2026 | #729,643 | ▼ 6,459 |
| June 2026 | #723,184 | — |
| May 2026 | #723,184 | ▼ 78,853 |
| April 2026 | #644,331 | ▼ 190,035 |
| March 2026 | #454,296 | ▲ 67,637 |
| February 2026 | #521,933 | — |
What this company does
Emag has been supplying Russian industry with specialized tools and measuring equipment for over two decades. The company sources products from leading global manufacturers and maintains a broad catalog that covers everything from hand tools to advanced diagnostic instruments. Their customers range from small repair shops to large manufacturing plants that need reliable equipment for daily operations. Emag works dire…
emag.ru Traffic and Visitor Engagement
Search engines send emag.ru an estimated 2 visits a month. Effectively all of it is organic — about 2 visits from unpaid results. Spread across 10 ranking keywords, that averages roughly 0.2 organic visits per keyword.
Monthly visits
2
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
emag.ru AI Visibility
emag.ru scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
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emag.ru LLMS.txt
The llms.txt on emag.ru runs to 77 lines (3,710 characters) across 12 sections, last generated in May 2026. It introduces the site as "Emag - Industrial Tools and Equipment". It tells AI engines the business works in Industrial Equipment, Tools Distribution and B2B Commerce. It describes 4 products, including Fluke Diagnostic Instruments, Diager Power Tools and Aethra Network Testers. Services it lists include Technical Consultation, Calibration Services, Tender Support and Equipment Rental. It targets Russia. Technologies it mentions include viewport and https. The keywords it claims start with "industrial tools", "measuring equipment", "fluke" and "diager".
Status
Published
AI engines can read it
Lines
77
In the file
Size
3.7K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Emag - Industrial Tools and Equipment ## About Emag supplies Russian businesses with professional-grade industrial tools and measuring instruments. The company works with manufacturers and authorized distributors to bring trusted brands to the local market. Their catalog covers hand tools, diagnostic devices, and specialized equipment for construction, automotive, and energy sectors. Emag participates in corporate and government tenders, helping organizations meet procurement standards. Technical staff provide consultation to match the right product with each application. The company maintains an English section to support international partners. Warranty and calibration services are available for many instruments. Logistics reach major industrial regions with reliable delivery. Emag keeps detailed specifications and documentation online for easy access. Rental options exist for high-cost equipment needed only occasionally. The business combines direct sales with tender work to maintain steady revenue. Staff attend exhibitions to stay current with new technologies. Long-term relationships with factories and service centers form the core of their customer base. Product authenticity and competitive pricing remain central to their approach. After-sales support includes technical guidance and spare parts supply. Emag continues to expand its brand portfolio while focusing on the
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fluke Diagnostic InstrumentsContact for pricing
- Diager Power ToolsContact for pricing
- Aethra Network TestersContact for pricing
- Arrow Hand ToolsContact for pricing
Services it tells AI about
- Technical ConsultationIncluded with purchase
- Calibration ServicesContact for pricing
- Tender SupportContact for pricing
- Equipment RentalContact for pricing
Competitors it names
Audience it targets
Russia
Company type
Private
emag.ru Organic Keywords
Google lists emag.ru for about 10 keywords, which together bring an estimated 2 organic visits a month.
Ranking keywords
10
Found in Google for this domain
Visits they bring
2
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
emag.ru SEO Audit
The latest technical audit of emag.ru scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
emag.ru Competitors and Alternatives
Emag's company profile names svpro.ru and tools.ru as competitors. Its own llms.txt adds emag.ru/news, emag.ru/vnews, tools.ru/aethra.htm and tools.ru/arrow.htm. Outside its market, the domains ranked closest to it in our worldwide ranking are getclair.com, presentermedia.com, campaignzero.org and terrus.ru.
emag.ru Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
emag.ru Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for emag.ru yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to emag.ru
Neighbours of #228,332 in our worldwide ranking — each with its own report.
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