Last updated: September 2026

Sep 2026

duralex.com — September 2026 traffic, keywords & AI visibility

DuralexRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#145,172

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

1.4K

per month, estimated

Keywords

295

ranking in Google

Organic share

100%

1.4K organic visits

LLMS.txt

Published

169 lines AI engines can read

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duralex.com Company Profile

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Duralex has been crafting tempered glass tableware since 1945, turning everyday meals into something special with their unbreakable durability. Born in the heart of France, this family-owned gem revolutionized glassware by pioneering the tempering process that makes their products stackable, shock-resistant, and safe for everything from microwaves to freezers. Their iconic Picardie tumblers, first created for French…

Duralex was founded in 1945, about 81 years ago, and is headquartered in La Chapelle-Saint-Mesmin, France. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Consumer Goods; and Kitchenware. Products on record for it: Picardie Tumblers, Gigogne Bowls, Ovenware Dishes and Unie Glasses. Total funding on record is Bootstrapped. Its tagline reads: "Robustesse légendaire, design intemporel, fabrication française".

Retail, E-commerce & Consumer GoodsManufacturing, Industrials & MaterialsConsumer GoodsKitchenware
Sector
Retail, E-commerce & Consumer Goods
Headquarters
La Chapelle-Saint-Mesmin, France
Founded
1945
Employees
201-500
Revenue
Not Disclosed
Funding
Bootstrapped
Products
Picardie Tumblers, Gigogne Bowls, Ovenware Dishes, Unie Glasses

duralex.com Web Traffic Statistics

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Key findings

  • Duralex (Retail, E-commerce & Consumer Goods) is ranked #145,172 worldwide in our September 2026 domain ranking, up 150,750 places from #295,922 in August 2026.
  • It is estimated to receive about 1,444 visits a month from search, 100% of it organic, across 295 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 169 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
duralex.com global rank history
MonthRankMove
September 2026#145,172▲ 150,750
August 2026#295,922▼ 112,138
July 2026#183,784▼ 45,744
June 2026#138,040—
May 2026#138,040▲ 49,083
April 2026#187,123▲ 127
March 2026#187,250▼ 5,480
February 2026#181,770—

What this company does

Duralex has been crafting tempered glass tableware since 1945, turning everyday meals into something special with their unbreakable durability. Born in the heart of France, this family-owned gem revolutionized glassware by pioneering the tempering process that makes their products stackable, shock-resistant, and safe for everything from microwaves to freezers. Their iconic Picardie tumblers, first created for French…

Our read on the site

The overall SEO health of the website is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, there are significant technical issues including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which could severely impact search engine visibi…

Retail, E-commerce & Consumer GoodsManufacturing, Industrials & MaterialsConsumer GoodsKitchenwarePicardie TumblersGigogne Bowls

duralex.com Traffic and Visitor Engagement

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duralex.com draws an estimated 1,444 visits a month from search engines. Effectively all of it is organic — about 1,444 visits from unpaid results. Spread across 295 ranking keywords, that averages roughly 4.9 organic visits per keyword.

Monthly visits

1.4K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

1.4K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

duralex.com AI Visibility

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On our AI visibility scale duralex.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

duralex.com LLMS.txt

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The llms.txt on duralex.com runs to 169 lines (8,465 characters) across 12 sections, last generated in May 2026. It introduces the site as "Vaisselle, verrerie et art de la table – Boutique Duralex® – Duralex® Boutique". It tells AI engines the business works in Glassware Manufacturing, Tableware Retail and Consumer Goods. It describes 5 products, with prices such as Le Picardie - Verre à eau - Transparent 58cl (Lot de 6) at €24.90, Gigogne Bowls at €19.50 and Unie Drinking Glasses at €21.00. Services it lists include Online Ordering, Bulk Wholesale, Product Care Support and International Shipping. The audience it names is Homeowners, Hospitality Pros, aged 25-65 (Europe, Global). Technologies it mentions include HTTPS, E-commerce CMS and SSL Security. The keywords it claims start with "Duralex glassware", "tempered glass tableware", "French glassware" and "durable kitchenware".

Status

Published

AI engines can read it

Lines

169

In the file

Size

8.5K

Characters

Sections

12

Updated May 10, 2026

What the file says

# Vaisselle, verrerie et art de la table – Boutique Duralex® – Duralex® Boutique

## About
Duralex stands as a cornerstone of French manufacturing excellence, producing tempered glass tableware that's as tough as it is beautiful since 1945. Their factory near Orléans crafts everything from tumblers to bowls using a unique tempering process that makes the glass four times stronger than regular, resistant to thermal shocks up to 130°C. The brand's Picardie line, with its beaded rim for comfortable sipping, originated in school canteens but now graces tabletops worldwide. They cater to everyday home cooks, busy restaurants, and hospitality pros who demand reliability without sacrificing style. Duralex's value lies in products that stack neatly, clean easily, and last forever—reducing replacements and waste. Their online shop offers quick delivery of bundles, recipes for inspiration, and care guides to keep glass sparkling. Beyond durability, the timeless designs fit any aesthetic, from rustic farmhouses to sleek modern kitchens. Sustainability is core: fully recyclable glass means a greener footprint. Fans love how these glasses handle hot coffee or iced drinks without a hitch. Duralex preserves artisanal traditions while innovating for today's fast-paced world. Whether outfitting a café or stocking a pantry, their range covers all needs with French flair.

**Areas of Work:** Glas

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Glassware ManufacturingTableware RetailConsumer Goods

Keywords it claims

Duralex glasswaretempered glass tablewareFrench glasswaredurable kitchenwarePicardie tumblersunbreakable glassestableware onlineDuralex productsGigogne bowlsoven safe glassware

Technologies

HTTPSE-commerce CMSSSL Security

Products it tells AI about

  • Le Picardie - Verre à eau - Transparent 58cl (Lot de 6)€24.90
  • Gigogne Bowls€19.50
  • Unie Drinking Glasses€21.00
  • Ovenware Dishes€28.90
  • Starter Tumblers 23cl (Pack of 6)€18.90

Services it tells AI about

  • Online Ordering
  • Bulk WholesaleContact for pricing
  • Product Care Support
  • International Shipping
  • CustomizationContact for pricing

Competitors it names

https://www.borosil.comhttps://www.libbey.comhttps://www.pyrex.comhttps://www.coreset.comhttps://www.ikea.comhttps://www.target.com

Audience it targets

Homeowners, Hospitality Pros · 25-65 · Europe, Global

Company type

Private

duralex.com Organic Keywords

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Google lists duralex.com for about 295 keywords, which together bring an estimated 1,444 organic visits a month.

Ranking keywords

295

Found in Google for this domain

Visits they bring

1.4K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsManufacturing, Industrials & MaterialsConsumer GoodsKitchenwarePicardie TumblersGigogne BowlsOvenware DishesUnie Glasses

duralex.com SEO Audit

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The latest technical audit of duralex.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 Tags
  • HighCreate a Robots.txt File
  • HighDevelop a Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

duralex.com Competitors and Alternatives

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Duralex's company profile names https://www.borosil.com, https://www.libbey.com, https://www.pyrex.com and https://www.coreset.com as competitors. Its own llms.txt adds https://www.ikea.com and https://www.target.com. Outside its market, the domains ranked closest to it in our worldwide ranking are openaimerge.com, videobel.by, gugo.space and net.edu.cn.

https://www.borosil.com
https://www.libbey.com
https://www.pyrex.com
https://www.coreset.com
https://www.ikea.com
https://www.target.com

duralex.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

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