Last updated: September 2026
Global rank: Worldwide · 2026-09
#166,392
AI visibility: Grade A
83
SEO health: Latest audit
73
Visits
65.2K
per month, estimated
Keywords
2.6K
ranking in Google
Organic share
100%
65.2K organic visits
LLMS.txt
Published
161 lines AI engines can read
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drunkelephant.com Web Traffic Statistics
Key findings
- Drunk Elephant (Beauty) is ranked #166,392 worldwide in our September 2026 domain ranking, up 11,304 places from #177,696 in August 2026.
- It is estimated to receive about 65,200 visits a month from search, 100% of it organic, across 2,632 ranking keywords.
- Its AI visibility score is 83 out of 100 (grade A), with a published llms.txt of 161 lines.
- Its last technical audit scored 73/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #166,392 | ▲ 11,304 |
| August 2026 | #177,696 | ▲ 6,818 |
| July 2026 | #184,514 | ▼ 10,727 |
| June 2026 | #173,787 | — |
| May 2026 | #173,787 | ▼ 1,906 |
| April 2026 | #171,881 | ▼ 5,924 |
| March 2026 | #165,957 | ▲ 383 |
| February 2026 | #166,340 | — |
What this company does
Drunk Elephant focuses on developing skincare along with haircare and bodycare items that rely on ingredients meant to support the skin's own processes rather than interfere with them. The brand identifies six substances commonly found in many beauty products and works to exclude them entirely from its formulas, believing these elements often contribute to irritation, dryness, or other persistent problems. Their site…
Our read on the site
Significant improvements needed. 1 critical issue.
drunkelephant.com Traffic and Visitor Engagement
drunkelephant.com draws an estimated 65,200 visits a month from search engines. Effectively all of it is organic — about 65,200 visits from unpaid results. Paid search contributes only about 12 visits a month. Spread across 2,632 ranking keywords, that averages roughly 25 organic visits per keyword.
Monthly visits
65.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
65.2K
100% of all traffic
Paid visits
12
0.02% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
drunkelephant.com AI Visibility
On our AI visibility scale drunkelephant.com earns 83 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on SEO health (16/20) and Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
82/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
drunkelephant.com LLMS.txt
The llms.txt on drunkelephant.com runs to 161 lines (7,294 characters) across 12 sections, last generated in April 2026. It introduces the site as "Drunk Elephant - Clean Skincare Solutions". It tells AI engines the business works in Beauty, Skincare and Clean Beauty. It describes 5 products, with prices such as C-Firma Fresh Day Serum at $80, T.L.C. Sukari Babyfacial at $80 and B-Hydra Intensive Hydration Serum at $52. The audience it names is Health-conscious consumers, Beauty enthusiasts, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS and PostgreSQL. The keywords it claims start with "biocompatible skincare", "clean beauty", "skincare products" and "Drunk Elephant".
Status
Published
AI engines can read it
Lines
161
In the file
Size
7.3K
Characters
Sections
12
Updated Apr 7, 2026
What the file says
# Drunk Elephant - Clean Skincare Solutions ## About Drunk Elephant is a skincare brand dedicated to creating effective products by utilizing only ingredients that promote skin health. The company is known for its commitment to avoiding the 'Suspicious 6' ingredients that can cause skin issues, allowing users to reset their skin to a healthy, balanced state. With a range of skincare, haircare, and bodycare products, Drunk Elephant caters to consumers seeking clean beauty solutions without compromising on efficacy. **Areas of Work:** Beauty, Skincare, Clean Beauty ## Things to Remember - **Website:** https://drunkelephant.com - **Address:** Not Available, Austin, Texas, United States - **Contact:** [email protected] - **Phone:** +1-512-555-0199 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 100 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **C-Firma Fresh Day Serum** ($80): A powerful vitamin C serum that brightens and firms the skin while improving the appearance of fine lines and wrinkles. - **T.L.C. Sukari Babyfacial** ($80): A facial mask that exfoliates and resurfaces the skin for a smoother, more radiant complexion. - **B-Hydra Intensive Hydration Serum** ($52): A hydrating serum that delivers a burst of moisture to the skin, leaving it looking p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- C-Firma Fresh Day Serum$80
- T.L.C. Sukari Babyfacial$80
- B-Hydra Intensive Hydration Serum$52
- Lala Retro Whipped Cream$60
- D-Bronzi Anti-Pollution Sunshine Drops$38
Competitors it names
Audience it targets
Health-conscious consumers, Beauty enthusiasts · 25-54 · Global
Company type
Private · actively hiring
drunkelephant.com Organic Keywords
Google lists drunkelephant.com for about 2,632 keywords, which together bring an estimated 65,200 organic visits a month.
Ranking keywords
2.6K
Found in Google for this domain
Visits they bring
65.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
drunkelephant.com SEO Audit
The latest technical audit of drunkelephant.com scored 73 out of 100 overall. Performance is its weakest area at 46, while accessibility scores highest at 86. The audit makes 14 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighImplement a Sitemap
- HighAdd Robots.txt File
- HighOptimize for Mobile Devices
10 more recommendations, with the exact changes and the pages they apply to, are in the full report.
drunkelephant.com Competitors and Alternatives
Drunk Elephant's company profile names www.tatcha.com, www.olehenriksen.com and www.farmacybeauty.com as competitors. Its own llms.txt adds klur.com and paulaschoice.com. Outside its market, the domains ranked closest to it in our worldwide ranking are sekisui.co.jp, cnnc.com.cn, soliver.com and n8n-ksv.ru.
drunkelephant.com Company Profile
Drunk Elephant focuses on developing skincare along with haircare and bodycare items that rely on ingredients meant to support the skin's own processes rather than interfere with them. The brand identifies six substances commonly found in many beauty products and works to exclude them entirely from its formulas, believing these elements often contribute to irritation, dryness, or other persistent problems. Their site…
Drunk Elephant was founded in 2012, about 14 years ago, and is headquartered in Austin, United States. Its workforce is listed as between 51 and 200 employees. It was founded by Tiffany Masterson. Its profile files it under Beauty, with further tags for Skincare, Clean Beauty and Direct-to-Consumer. Products on record for it: Skincare Products, Haircare Products and Bodycare Products. Reported revenue is $50M (2022), and total funding is listed at $10M. Its tagline reads: "Biocompatible Skincare".
- Sector
- Beauty
- Headquarters
- Austin, United States
- Founded
- 2012
- Employees
- 51-200
- Revenue
- $50M (2022)
- Funding
- $10M
- Founders
- Tiffany Masterson
- Products
- Skincare Products, Haircare Products, Bodycare Products
drunkelephant.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
drunkelephant.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for drunkelephant.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to drunkelephant.com
Neighbours of #166,392 in our worldwide ranking — each with its own report.
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