Last updated: September 2026

Sep 2026

dormeo.co.uk — September 2026 traffic, keywords & AI visibility

Dormeo UKRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#336,797

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

5.2K

per month, estimated

Keywords

1.0K

ranking in Google

Organic share

100%

5.2K organic visits

LLMS.txt

Published

81 lines AI engines can read

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dormeo.co.uk Company Profile

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Dormeo UK stands out in the competitive mattress market by offering innovative sleep products that prioritize comfort, durability, and sustainability. Their flagship memory foam mattresses, like the renowned Octaspring technology, adapt to your body's unique shape for unmatched support and pressure relief. Beyond mattresses, they provide a full range of bedding essentials including pillows, toppers, and duvets design…

Dormeo UK was founded in 2005, about 21 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 101 and 250 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Healthcare, Life Sciences & Wellness; Mattresses; and Bedding. Products on record for it: Octaspring Memory Foam Mattress, Memory Foam Pillows, Mattress Toppers and Eco-Friendly Bedding Sets. Total funding on record is Bootstrapped. Its tagline reads: "Premium Sleep Solutions for Better Rest Every Night".

Retail, E-commerce & Consumer GoodsHealthcare, Life Sciences & WellnessMattressesBedding
Sector
Retail, E-commerce & Consumer Goods
Headquarters
London, United Kingdom
Founded
2005
Employees
101-250
Revenue
Not Disclosed
Funding
Bootstrapped
Products
Octaspring Memory Foam Mattress, Memory Foam Pillows, Mattress Toppers, Eco-Friendly Bedding Sets

dormeo.co.uk Web Traffic Statistics

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Key findings

  • Dormeo UK (Retail, E-commerce & Consumer Goods) is ranked #336,797 worldwide in our September 2026 domain ranking, down 24,279 places from #312,518 in August 2026.
  • It is estimated to receive about 5,152 visits a month from search, 100% of it organic, across 1,046 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
dormeo.co.uk global rank history
MonthRankMove
September 2026#336,797▼ 24,279
August 2026#312,518▼ 689
July 2026#311,829▲ 199,116
June 2026#510,945—
May 2026#510,945▼ 63,943
April 2026#447,002▼ 47,931
March 2026#399,071▲ 31,390
February 2026#430,461—

What this company does

Dormeo UK stands out in the competitive mattress market by offering innovative sleep products that prioritize comfort, durability, and sustainability. Their flagship memory foam mattresses, like the renowned Octaspring technology, adapt to your body's unique shape for unmatched support and pressure relief. Beyond mattresses, they provide a full range of bedding essentials including pillows, toppers, and duvets design…

Our read on the site

The SEO health of https://dormeo.co.uk is critically compromised due to missing essential on-page elements such as title, meta description, and headers. Additionally, significant technical issues including the absence of a viewport meta tag, robots.txt, and sitemap.xml hinder its performance and visibility.

Retail, E-commerce & Consumer GoodsHealthcare, Life Sciences & WellnessMattressesBeddingOctaspring Memory Foam MattressMemory Foam Pillows

dormeo.co.uk Traffic and Visitor Engagement

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dormeo.co.uk draws an estimated 5,152 visits a month from search engines. Effectively all of it is organic — about 5,152 visits from unpaid results. Spread across 1,046 ranking keywords, that averages roughly 4.9 organic visits per keyword.

Monthly visits

5.2K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

5.2K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

dormeo.co.uk AI Visibility

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On our AI visibility scale dormeo.co.uk earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

dormeo.co.uk LLMS.txt

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The llms.txt on dormeo.co.uk runs to 81 lines (3,876 characters) across 12 sections, last generated in May 2026. It introduces the site as "Dormeo UK - Premium Mattresses & Bedding". It tells AI engines the business works in Mattress Manufacturing, Bedding Retail and Sleep Wellness. It describes 5 products, with prices such as Octaspring Mattress at £499+, Memory Foam Pillow at £79 and Fresh Mattress Topper at £149. Services it lists include Mattress Trial Period, UK Delivery & Setup, Buying Guides and Warranty Extension. The audience it names is Adults, families, homeowners, aged 25-65 (United Kingdom). Technologies it mentions include HTTPS, E-commerce CMS, SEO Tools and Analytics. The keywords it claims start with "Dormeo mattresses", "memory foam mattresses", "eco-friendly mattresses" and "best mattresses".

Status

Published

AI engines can read it

Lines

81

In the file

Size

3.9K

Characters

Sections

12

Updated May 15, 2026

What the file says

# Dormeo UK - Premium Mattresses & Bedding

## About
Dormeo UK specializes in high-quality mattresses and bedding that make every night count. Their memory foam innovations, like Octaspring, provide personalized support for side sleepers, back pain sufferers, and everyone in between. Eco-friendly options appeal to green-minded folks without skimping on plush comfort. From full mattress sets to pillows and toppers, they cover all your sleep needs with style and science. The site offers detailed reviews, buying guides, and tips to help you pick the perfect bed. Warranties stretch up to 10 years, proving their confidence in lasting quality. UK delivery is quick, and sales pop up regularly for savvy shoppers. Customers love the trial periods that let you test at home risk-free. Dormeo draws from European sleep expertise to bring premium rest to British homes. Whether upgrading a guest room or fixing chronic tossing, their products deliver real results. Hypoallergenic fabrics fight dust mites for allergy-free slumber. Care is simple—spot clean and air out for years of use. The brand's focus on wellness turns bedrooms into sanctuaries. Guides cover everything from firmness levels to seasonal bedding swaps. Dormeo isn't just selling beds; they're selling better mornings. Their range suits budgets from affordable to luxury without compromise.

**Areas of Work:** Mattress Manufacturing,

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Mattress ManufacturingBedding RetailSleep Wellness

Keywords it claims

Dormeo mattressesmemory foam mattresseseco-friendly mattressesbest mattressesmattress reviewssleep tipsmattress salediscount mattressesluxury mattressesmattress buying guide

Technologies

HTTPSE-commerce CMSSEO ToolsAnalytics

Products it tells AI about

  • Octaspring Mattress£499+
  • Memory Foam Pillow£79
  • Fresh Mattress Topper£149
  • Eco Duvet Set£99
  • Allergy Protection Mattress£599

Services it tells AI about

  • Mattress Trial PeriodFree
  • UK Delivery & SetupFree over £100
  • Buying GuidesFree
  • Warranty Extension£29
  • Customer SupportFree

Competitors it names

https://www.oomph.co.ukhttps://www.simplymattress.co.ukhttps://www.mattressonline.co.ukhttps://www.mattressnextday.co.ukhttps://www.bensonsforbeds.co.ukhttps://www.dreams.co.uk

Audience it targets

Adults, families, homeowners · 25-65 · United Kingdom

Company type

Private

dormeo.co.uk Organic Keywords

See all keywords

Google lists dormeo.co.uk for about 1,046 keywords, which together bring an estimated 5,152 organic visits a month.

Ranking keywords

1.0K

Found in Google for this domain

Visits they bring

5.2K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsHealthcare, Life Sciences & WellnessMattressesBeddingOctaspring Memory Foam MattressMemory Foam PillowsMattress ToppersEco-Friendly Bedding Sets

dormeo.co.uk SEO Audit

Open full SEO report

The latest technical audit of dormeo.co.uk scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • HighAdd H1 and H2 Tags
  • HighCreate a Robots.txt File
  • CriticalGenerate and Submit a Sitemap

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

dormeo.co.uk Competitors and Alternatives

Compare competitors

Dormeo UK's company profile names https://www.oomph.co.uk, https://www.simplymattress.co.uk, https://www.mattressonline.co.uk and https://www.mattressnextday.co.uk as competitors. Its own llms.txt adds https://www.bensonsforbeds.co.uk and https://www.dreams.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are vasaarroyo.com, jahos.net, looneylabs.com and showroom.pl.

https://www.oomph.co.uk
https://www.simplymattress.co.uk
https://www.mattressonline.co.uk
https://www.mattressnextday.co.uk
https://www.bensonsforbeds.co.uk
https://www.dreams.co.uk

dormeo.co.uk Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to dormeo.co.uk

Neighbours of #336,797 in our worldwide ranking — each with its own report.

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