Last updated: September 2026
Global rank: Worldwide · 2026-09
#336,797
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
5.2K
per month, estimated
Keywords
1.0K
ranking in Google
Organic share
100%
5.2K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of dormeo.co.uk
dormeo.co.uk Company Profile
Dormeo UK stands out in the competitive mattress market by offering innovative sleep products that prioritize comfort, durability, and sustainability. Their flagship memory foam mattresses, like the renowned Octaspring technology, adapt to your body's unique shape for unmatched support and pressure relief. Beyond mattresses, they provide a full range of bedding essentials including pillows, toppers, and duvets design…
Dormeo UK was founded in 2005, about 21 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 101 and 250 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Healthcare, Life Sciences & Wellness; Mattresses; and Bedding. Products on record for it: Octaspring Memory Foam Mattress, Memory Foam Pillows, Mattress Toppers and Eco-Friendly Bedding Sets. Total funding on record is Bootstrapped. Its tagline reads: "Premium Sleep Solutions for Better Rest Every Night".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- London, United Kingdom
- Founded
- 2005
- Employees
- 101-250
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Octaspring Memory Foam Mattress, Memory Foam Pillows, Mattress Toppers, Eco-Friendly Bedding Sets
dormeo.co.uk Web Traffic Statistics
Key findings
- Dormeo UK (Retail, E-commerce & Consumer Goods) is ranked #336,797 worldwide in our September 2026 domain ranking, down 24,279 places from #312,518 in August 2026.
- It is estimated to receive about 5,152 visits a month from search, 100% of it organic, across 1,046 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #336,797 | ▼ 24,279 |
| August 2026 | #312,518 | ▼ 689 |
| July 2026 | #311,829 | ▲ 199,116 |
| June 2026 | #510,945 | — |
| May 2026 | #510,945 | ▼ 63,943 |
| April 2026 | #447,002 | ▼ 47,931 |
| March 2026 | #399,071 | ▲ 31,390 |
| February 2026 | #430,461 | — |
What this company does
Dormeo UK stands out in the competitive mattress market by offering innovative sleep products that prioritize comfort, durability, and sustainability. Their flagship memory foam mattresses, like the renowned Octaspring technology, adapt to your body's unique shape for unmatched support and pressure relief. Beyond mattresses, they provide a full range of bedding essentials including pillows, toppers, and duvets design…
Our read on the site
The SEO health of https://dormeo.co.uk is critically compromised due to missing essential on-page elements such as title, meta description, and headers. Additionally, significant technical issues including the absence of a viewport meta tag, robots.txt, and sitemap.xml hinder its performance and visibility.
dormeo.co.uk Traffic and Visitor Engagement
dormeo.co.uk draws an estimated 5,152 visits a month from search engines. Effectively all of it is organic — about 5,152 visits from unpaid results. Spread across 1,046 ranking keywords, that averages roughly 4.9 organic visits per keyword.
Monthly visits
5.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
5.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
dormeo.co.uk AI Visibility
On our AI visibility scale dormeo.co.uk earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
dormeo.co.uk LLMS.txt
The llms.txt on dormeo.co.uk runs to 81 lines (3,876 characters) across 12 sections, last generated in May 2026. It introduces the site as "Dormeo UK - Premium Mattresses & Bedding". It tells AI engines the business works in Mattress Manufacturing, Bedding Retail and Sleep Wellness. It describes 5 products, with prices such as Octaspring Mattress at £499+, Memory Foam Pillow at £79 and Fresh Mattress Topper at £149. Services it lists include Mattress Trial Period, UK Delivery & Setup, Buying Guides and Warranty Extension. The audience it names is Adults, families, homeowners, aged 25-65 (United Kingdom). Technologies it mentions include HTTPS, E-commerce CMS, SEO Tools and Analytics. The keywords it claims start with "Dormeo mattresses", "memory foam mattresses", "eco-friendly mattresses" and "best mattresses".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.9K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Dormeo UK - Premium Mattresses & Bedding ## About Dormeo UK specializes in high-quality mattresses and bedding that make every night count. Their memory foam innovations, like Octaspring, provide personalized support for side sleepers, back pain sufferers, and everyone in between. Eco-friendly options appeal to green-minded folks without skimping on plush comfort. From full mattress sets to pillows and toppers, they cover all your sleep needs with style and science. The site offers detailed reviews, buying guides, and tips to help you pick the perfect bed. Warranties stretch up to 10 years, proving their confidence in lasting quality. UK delivery is quick, and sales pop up regularly for savvy shoppers. Customers love the trial periods that let you test at home risk-free. Dormeo draws from European sleep expertise to bring premium rest to British homes. Whether upgrading a guest room or fixing chronic tossing, their products deliver real results. Hypoallergenic fabrics fight dust mites for allergy-free slumber. Care is simple—spot clean and air out for years of use. The brand's focus on wellness turns bedrooms into sanctuaries. Guides cover everything from firmness levels to seasonal bedding swaps. Dormeo isn't just selling beds; they're selling better mornings. Their range suits budgets from affordable to luxury without compromise. **Areas of Work:** Mattress Manufacturing,
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Octaspring Mattress£499+
- Memory Foam Pillow£79
- Fresh Mattress Topper£149
- Eco Duvet Set£99
- Allergy Protection Mattress£599
Services it tells AI about
- Mattress Trial PeriodFree
- UK Delivery & SetupFree over £100
- Buying GuidesFree
- Warranty Extension£29
- Customer SupportFree
Competitors it names
Audience it targets
Adults, families, homeowners · 25-65 · United Kingdom
Company type
Private
dormeo.co.uk Organic Keywords
Google lists dormeo.co.uk for about 1,046 keywords, which together bring an estimated 5,152 organic visits a month.
Ranking keywords
1.0K
Found in Google for this domain
Visits they bring
5.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
dormeo.co.uk SEO Audit
The latest technical audit of dormeo.co.uk scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- CriticalGenerate and Submit a Sitemap
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
dormeo.co.uk Competitors and Alternatives
Dormeo UK's company profile names https://www.oomph.co.uk, https://www.simplymattress.co.uk, https://www.mattressonline.co.uk and https://www.mattressnextday.co.uk as competitors. Its own llms.txt adds https://www.bensonsforbeds.co.uk and https://www.dreams.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are vasaarroyo.com, jahos.net, looneylabs.com and showroom.pl.
dormeo.co.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
dormeo.co.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for dormeo.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to dormeo.co.uk
Neighbours of #336,797 in our worldwide ranking — each with its own report.
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