Last updated: September 2026
Global rank: Worldwide · 2026-09
#188,685
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
482
per month, estimated
Keywords
82
ranking in Google
Organic share
100%
482 organic visits
LLMS.txt
Published
80 lines AI engines can read
You're seeing the free preview of dorelan.com
dorelan.com Company Profile
Dorelan started in the 1960s as a small family workshop in Forlì, Italy, and has grown into one of the country’s leading sleep brands. The company designs and manufactures mattresses, bed bases, pillows, and complete sleep systems that combine traditional craftsmanship with modern materials science. Every product is developed in-house, from foam formulation to final stitching, so quality control stays tight from star…
Dorelan was founded in 1968, about 58 years ago, and is headquartered in Forlì, Italy. Its workforce is listed as between 201 and 500 employees. It was founded by Luigi Dorelan. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Mattress Manufacturing; and Home Furnishings. Products on record for it: MySleep Personae Mattress, MyRoom Collection, MyDesign Custom Mattress and MyBed Base. Reported revenue is €95M (2024), and total funding is listed at Bootstrapped. Its tagline reads: "Italian mattresses and sleep systems built for real rest".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Forlì, Italy
- Founded
- 1968
- Employees
- 201-500
- Revenue
- €95M (2024)
- Funding
- Bootstrapped
- Founders
- Luigi Dorelan
- Products
- MySleep Personae Mattress, MyRoom Collection, MyDesign Custom Mattress, MyBed Base
dorelan.com Web Traffic Statistics
Key findings
- Dorelan (Retail, E-commerce & Consumer Goods) is ranked #188,685 worldwide in our September 2026 domain ranking, down 4,049 places from #184,636 in August 2026.
- It is estimated to receive about 482 visits a month from search, 100% of it organic, across 82 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 80 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #188,685 | ▼ 4,049 |
| August 2026 | #184,636 | ▼ 8,552 |
| July 2026 | #176,084 | ▲ 1,303 |
| June 2026 | #177,387 | — |
| May 2026 | #177,387 | ▲ 9,144 |
| April 2026 | #186,531 | ▼ 71,480 |
| March 2026 | #115,051 | ▲ 22,009 |
| February 2026 | #137,060 | — |
What this company does
Dorelan started in the 1960s as a small family workshop in Forlì, Italy, and has grown into one of the country’s leading sleep brands. The company designs and manufactures mattresses, bed bases, pillows, and complete sleep systems that combine traditional craftsmanship with modern materials science. Every product is developed in-house, from foam formulation to final stitching, so quality control stays tight from star…
dorelan.com Traffic and Visitor Engagement
dorelan.com draws an estimated 482 visits a month from search engines. Effectively all of it is organic — about 482 visits from unpaid results. Spread across 82 ranking keywords, that averages roughly 5.9 organic visits per keyword.
Monthly visits
482
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
482
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
dorelan.com AI Visibility
On our AI visibility scale dorelan.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
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dorelan.com LLMS.txt
The llms.txt on dorelan.com runs to 80 lines (4,405 characters) across 12 sections, last generated in May 2026. It introduces the site as "Dorelan - Italian Mattresses & Sleep Systems". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Manufacturing, Industrials & Materials; and Home Furnishings. It describes 4 products, including MySleep Personae Mattress, MyRoom Collection and MyDesign Custom Mattress. Services it lists include Sleep Consultation, Custom Design Service, Delivery & Setup and Extended Warranty. The audience it names is Middle to upper-middle income households seeking quality sleep products, aged 25-55 (Europe). Technologies it mentions include Shopify, Google Analytics and Klaviyo. The keywords it claims start with "mattress", "sleep", "bed" and "italian mattress".
Status
Published
AI engines can read it
Lines
80
In the file
Size
4.4K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Dorelan - Italian Mattresses & Sleep Systems ## About Dorelan is an Italian family-owned company that has been making mattresses and sleep products since 1968. The brand combines traditional craftsmanship with modern materials to create comfortable, durable sleep solutions for everyday people. Every mattress is designed and produced in Forlì, Italy, where the company still operates its main factory and research lab. Dorelan sells directly through its website and through a network of trusted retailers across Europe. The company’s MySleep Personae tool helps customers find the right mattress based on their body type and sleep preferences. The MyRoom Collection offers matching bedroom furniture that looks good and performs well with the mattresses. MyDesign lets buyers customize firmness, cover fabrics, and special layers to suit their needs. MyBed Base provides adjustable frames that work perfectly with all Dorelan mattresses. The company uses a mix of memory foam, pocket springs, and natural latex, all produced under strict European environmental rules. Dorelan mattresses are popular with both individual buyers and hotel chains that need reliable, long-lasting beds. Customer reviews often mention good support for side sleepers and couples who want minimal motion transfer. The brand keeps prices clear and offers generous trial periods so people can test the products at home. D
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- MySleep Personae MattressContact for pricing
- MyRoom CollectionContact for pricing
- MyDesign Custom MattressContact for pricing
- MyBed BaseContact for pricing
Services it tells AI about
- Sleep ConsultationFree
- Custom Design ServiceFree
- Delivery & SetupContact for pricing
- Extended WarrantyContact for pricing
Competitors it names
Audience it targets
Middle to upper-middle income households seeking quality sleep products · 25-55 · Europe
Company type
Private
dorelan.com Organic Keywords
Google lists dorelan.com for about 82 keywords, which together bring an estimated 482 organic visits a month.
Ranking keywords
82
Found in Google for this domain
Visits they bring
482
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
dorelan.com SEO Audit
The latest technical audit of dorelan.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
dorelan.com Competitors and Alternatives
Dorelan's company profile names Tempur-Pedic, Sleep Number, Purple and Saatva as competitors. Its own llms.txt adds casper.com and helixsleep.com. Outside its market, the domains ranked closest to it in our worldwide ranking are the1916company.com, cepoto.com, northescambia.com and packersnews.com.
dorelan.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
dorelan.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for dorelan.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to dorelan.com
Neighbours of #188,685 in our worldwide ranking — each with its own report.
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