Last updated: September 2026
Global rank: Worldwide · 2026-09
#246,407
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
1.0K
per month, estimated
Keywords
113
ranking in Google
Organic share
100%
1.0K organic visits
LLMS.txt
Published
76 lines AI engines can read
You're seeing the free preview of dooce.com
dooce.com Company Profile
Dooce is a long-running personal blog that began in 2001 and quickly became one of the most influential voices in early internet writing. Founded by Heather Armstrong, the site chronicled the ups and downs of daily life, motherhood, marriage, and mental health with raw honesty that resonated with millions of readers. Over two decades the platform evolved from a simple diary into a trusted space where readers found co…
Founded in 2001 (about 25 years ago), Dooce is based in Salt Lake City, United States. Its workforce is listed as between 1 and 10 employees. It was founded by Heather Armstrong. Its profile files it under Media, Entertainment & Gaming, with further tags for Personal Blogging, Digital Storytelling and Content Creation. Total funding on record is Bootstrapped. Its tagline reads: "Personal stories and family life from the original mommy blogger".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Salt Lake City, United States
- Founded
- 2001
- Employees
- 1-10
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Heather Armstrong
dooce.com Web Traffic Statistics
Key findings
- Dooce (Media, Entertainment & Gaming) is ranked #246,407 worldwide in our September 2026 domain ranking, down 4,693 places from #241,714 in August 2026.
- It is estimated to receive about 1,036 visits a month from search, 100% of it organic, across 113 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 76 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #246,407 | ▼ 4,693 |
| August 2026 | #241,714 | ▲ 3,643 |
| July 2026 | #245,357 | ▼ 20,011 |
| June 2026 | #225,346 | — |
| May 2026 | #225,346 | ▲ 30,027 |
| April 2026 | #255,373 | ▼ 3,073 |
| March 2026 | #252,300 | ▲ 13,243 |
| February 2026 | #265,543 | — |
What this company does
Dooce is a long-running personal blog that began in 2001 and quickly became one of the most influential voices in early internet writing. Founded by Heather Armstrong, the site chronicled the ups and downs of daily life, motherhood, marriage, and mental health with raw honesty that resonated with millions of readers. Over two decades the platform evolved from a simple diary into a trusted space where readers found co…
dooce.com Traffic and Visitor Engagement
Search engines send dooce.com an estimated 1,036 visits a month. Effectively all of it is organic — about 1,036 visits from unpaid results. Spread across 113 ranking keywords, that averages roughly 9.2 organic visits per keyword.
Monthly visits
1.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
dooce.com AI Visibility
dooce.com scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
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dooce.com LLMS.txt
The llms.txt on dooce.com runs to 76 lines (4,199 characters) across 12 sections, last generated in May 2026. It introduces the site as "Dooce". It tells AI engines the business works in Media, Entertainment & Gaming; Personal Blogging; and Digital Storytelling. It describes 2 products, with prices such as Dooce Archive Access at Free and Newsletter Subscription at Free. Services it lists include Speaking Engagements and Brand Partnerships. The audience it names is Parents, readers interested in personal essays, aged 25-55 (Global). Technologies it mentions include WordPress. The keywords it claims start with "personal blog", "mommy blog", "family life" and "mental health".
Status
Published
AI engines can read it
Lines
76
In the file
Size
4.2K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Dooce ## About Dooce is a long-running personal blog that began in 2001 and quickly became one of the most influential voices in early internet writing. Founded by Heather Armstrong, the site chronicled the ups and downs of daily life, motherhood, marriage, and mental health with raw honesty that resonated with millions of readers. Over two decades the platform evolved from a simple diary into a trusted space where readers found community, humor, and candid conversations about real-life struggles. The writing style stayed conversational and unfiltered, helping shape the tone of countless later blogs and social-media accounts. Dooce covered everything from toddler tantrums and home renovations to the challenges of living with depression and anxiety. The site also featured regular photo essays and personal essays that captured the small, meaningful moments of family life. Readers returned daily for updates on Heather’s daughters, Leta and Marlo, whose milestones became part of the blog’s shared history. Advertising partnerships and sponsored posts helped sustain the site while keeping the editorial voice independent. The blog’s archives remain a valuable snapshot of how personal storytelling developed online from the early 2000s onward. Dooce’s influence extended beyond its own pages, inspiring books, speaking engagements, and a loyal following that still references its posts
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Dooce Archive AccessFree
- Newsletter SubscriptionFree
Services it tells AI about
- Speaking EngagementsContact for pricing
- Brand PartnershipsContact for pricing
Competitors it names
Audience it targets
Parents, readers interested in personal essays · 25-55 · Global
Company type
Private
dooce.com Organic Keywords
Google lists dooce.com for about 113 keywords, which together bring an estimated 1,036 organic visits a month.
Ranking keywords
113
Found in Google for this domain
Visits they bring
1.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
dooce.com SEO Audit
The latest technical audit of dooce.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
dooce.com Competitors and Alternatives
Dooce's company profile names https://www.blog.com, https://www.example.com, https://www.anotherblog.com and https://www.somemoreblogs.com as competitors. Its own llms.txt adds https://www.popularblog.com and https://www.trendingblog.com. Outside its market, the domains ranked closest to it in our worldwide ranking are opac-x.net, fastware-hosting.com, 118yy.com and 34stjohn.com.
dooce.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
dooce.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for dooce.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #246,407 in our worldwide ranking — each with its own report.
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