Last updated: September 2026
Global rank: Worldwide · 2026-09
#222,032
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
6
per month, estimated
Keywords
4
ranking in Google
Organic share
100%
6 organic visits
LLMS.txt
Published
72 lines AI engines can read
You're seeing the free preview of defo.ru
defo.ru Company Profile
Defo started as a small studio in Moscow helping local shops get online without the usual headaches. Over the years the team grew into a full service outfit that builds simple websites, internal dashboards and lightweight automation scripts. Most clients come from retail, small manufacturing and regional service firms that need something that just works on their budget. They keep the stack straightforward so updates…
Founded in 2014 (about 12 years ago), Defo is based in Moscow, Russia. Its workforce is listed as between 11 and 50 employees. Its profile files it under Software & Internet, with further tags for Web Development and Small Business Tools. Total funding on record is Bootstrapped. Its tagline reads: "Practical web tools built for everyday Russian teams".
- Sector
- Software & Internet
- Headquarters
- Moscow, Russia
- Founded
- 2014
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
defo.ru Web Traffic Statistics
Key findings
- Defo (Software & Internet) is ranked #222,032 worldwide in our September 2026 domain ranking, up 10,634 places from #232,666 in August 2026.
- It is estimated to receive about 6 visits a month from search, 100% of it organic, across 4 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 72 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #222,032 | ▲ 10,634 |
| August 2026 | #232,666 | ▼ 32,524 |
| July 2026 | #200,142 | ▼ 12,356 |
| June 2026 | #187,786 | — |
| May 2026 | #187,786 | ▼ 13,749 |
| April 2026 | #174,037 | ▲ 55,242 |
| March 2026 | #229,279 | ▼ 46,893 |
| February 2026 | #182,386 | — |
What this company does
Defo started as a small studio in Moscow helping local shops get online without the usual headaches. Over the years the team grew into a full service outfit that builds simple websites, internal dashboards and lightweight automation scripts. Most clients come from retail, small manufacturing and regional service firms that need something that just works on their budget. They keep the stack straightforward so updates…
Our read on the site
The SEO health of the website https://defo.ru is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, the site lacks a viewport meta tag, robots.txt, sitemap.xml, and favicon, which are crucial for both user experience and search engine indexing.
defo.ru Traffic and Visitor Engagement
Search engines send defo.ru an estimated 6 visits a month. Effectively all of it is organic — about 6 visits from unpaid results. Spread across 4 ranking keywords, that averages roughly 1.5 organic visits per keyword.
Monthly visits
6
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
6
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
defo.ru AI Visibility
defo.ru scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
defo.ru LLMS.txt
The llms.txt on defo.ru runs to 72 lines (3,740 characters) across 12 sections, last generated in May 2026. It introduces the site as "Defo". It tells AI engines the business works in Software & Internet, Web Development and Small Business Tools. It describes 3 products, including Basic Site Package, Internal Dashboard and Payment Integration. Services it lists include Website Setup, Ongoing Support and SEO Adjustments. It targets Russia. Technologies it mentions include HTTPS. The keywords it claims start with "simple websites", "russian business tools", "local dashboards" and "budget web projects".
Status
Published
AI engines can read it
Lines
72
In the file
Size
3.7K
Characters
Sections
12
Updated May 27, 2026
What the file says
# Defo ## About Defo started as a small studio in Moscow helping local shops get online without the usual headaches. Over the years the team grew into a full service outfit that builds simple websites, internal dashboards and lightweight automation scripts. Most clients come from retail, small manufacturing and regional service firms that need something that just works on their budget. They keep the stack straightforward so updates stay cheap and fast. The company still avoids heavy enterprise platforms and instead stitches together open source pieces with their own tweaks. That approach has kept overhead low and let them stay profitable without outside money. Their main office sits in a converted building near the center with a handful of remote developers scattered across a few other cities. Word of mouth brings in most new projects rather than big ad campaigns. They focus on Russian language interfaces and local payment systems from day one. Clients often mention that the sites stay fast even on slower connections common outside big cities. The founders still handle a lot of the early client calls themselves to keep the original hands-on feel. Over time they added basic SEO work and occasional hosting management for long term customers. No flashy offices or big investor rounds, just steady work and repeat business. They track results in plain spreadsheets instead of complic
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Basic Site PackageContact for pricing
- Internal DashboardContact for pricing
- Payment IntegrationContact for pricing
Services it tells AI about
- Website SetupProject quote
- Ongoing SupportMonthly retainer
- SEO AdjustmentsOne-time fee
Competitors it names
Audience it targets
Russia
Company type
Private
defo.ru Organic Keywords
Google lists defo.ru for about 4 keywords, which together bring an estimated 6 organic visits a month.
Ranking keywords
4
Found in Google for this domain
Visits they bring
6
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
defo.ru SEO Audit
The latest technical audit of defo.ru scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Robots.txt File
- CriticalGenerate and Submit Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
defo.ru Competitors and Alternatives
Defo's company profile names https://competitor1.com, https://competitor2.com, https://competitor3.com and https://competitor4.com as competitors. Its own llms.txt adds https://www.artlebedev.ru, https://www.redmadrobot.ru, https://www.agima.ru, https://www.pixelplus.ru and https://www.webcanape.ru. Outside its market, the domains ranked closest to it in our worldwide ranking are vktry.com, polo9n.info, getdigital.com and pchet.ru.
defo.ru Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
defo.ru Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for defo.ru yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to defo.ru
Neighbours of #222,032 in our worldwide ranking — each with its own report.
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