Last updated: September 2026
Global rank: Worldwide · 2026-09
#84,913
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
237
per month, estimated
Keywords
110
ranking in Google
Organic share
100%
237 organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of decathlon.rs
decathlon.rs Company Profile
Decathlon stands as Europe's leading sports retail powerhouse, offering an unmatched selection of gear for just about every athletic pursuit you can imagine. From hardcore trail runners needing top-tier shoes to weekend cyclists hunting for reliable accessories, they've got the stock to keep everyone moving. What sets them apart is that relentless focus on affordability without skimping on quality – it's why families…
Founded in 1976 (about 50 years ago), Decathlon Serbia is based in Belgrade, Serbia. Its workforce is listed as more than 10,001 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Sporting Goods; and Fitness Equipment. Products on record for it: Running Shoes, Fitness Accessories, Outdoor Gear and Yoga Equipment. Reported revenue is $15.4B (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Prodavnica sportske opreme broj 1 u Evropi".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Belgrade, Serbia
- Founded
- 1976
- Employees
- 10,001+
- Revenue
- $15.4B (2023)
- Funding
- Bootstrapped
- Products
- Running Shoes, Fitness Accessories, Outdoor Gear, Yoga Equipment
decathlon.rs Web Traffic Statistics
Key findings
- Decathlon Serbia (Retail, E-commerce & Consumer Goods) is ranked #84,913 worldwide in our September 2026 domain ranking, inside the top 100,000, down 2,848 places from #82,065 in August 2026.
- It is estimated to receive about 237 visits a month from search, 100% of it organic, across 110 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 168 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #84,913 | ▼ 2,848 |
| August 2026 | #82,065 | ▼ 1,444 |
| July 2026 | #80,621 | ▲ 6,663 |
| June 2026 | #87,284 | — |
| May 2026 | #87,284 | ▼ 1,290 |
| April 2026 | #85,994 | ▲ 357 |
| March 2026 | #86,351 | ▼ 2,540 |
| February 2026 | #83,811 | — |
What this company does
Decathlon stands as Europe's leading sports retail powerhouse, offering an unmatched selection of gear for just about every athletic pursuit you can imagine. From hardcore trail runners needing top-tier shoes to weekend cyclists hunting for reliable accessories, they've got the stock to keep everyone moving. What sets them apart is that relentless focus on affordability without skimping on quality – it's why families…
Our read on the site
The SEO health of https://decathlon.rs is critically poor, with significant deficiencies in on-page elements and technical configurations. The absence of title tags, meta descriptions, and H1 tags, combined with missing essential technical components like robots.txt and a sitemap, severely hampers the site's visibility…
decathlon.rs Traffic and Visitor Engagement
Search engines send decathlon.rs an estimated 237 visits a month. Effectively all of it is organic — about 237 visits from unpaid results. Spread across 110 ranking keywords, that averages roughly 2.2 organic visits per keyword.
Monthly visits
237
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
237
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
decathlon.rs AI Visibility
decathlon.rs scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
decathlon.rs LLMS.txt
The llms.txt on decathlon.rs runs to 168 lines (8,554 characters) across 12 sections, last generated in May 2026. It introduces the site as "Decathlon | Sportska obuća, sportska odeća, sportska oprema". It tells AI engines the business works in Sporting Goods Retail, Fitness Equipment and Outdoor Gear. It describes 5 products, with prices such as Running Shoes at from 3000 RSD, Yoga Mats at from 1500 RSD and Cycling Helmets at from 2500 RSD. Services it lists include In-Store Bike Assembly, Gear Fitting Consultations, Click & Collect and Product Testing Zones. The audience it names is Athletes, families, fitness enthusiasts, aged 18-55 (Serbia, Europe). Technologies it mentions include HTTPS, E-commerce Platform and Responsive Design. The keywords it claims start with "sports equipment", "running shoes", "fitness accessories" and "outdoor sports gear".
Status
Published
AI engines can read it
Lines
168
In the file
Size
8.6K
Characters
Sections
12
Updated May 9, 2026
What the file says
# Decathlon | Sportska obuća, sportska odeća, sportska oprema ## About Decathlon dominates as Europe's top sports retailer, delivering vast arrays of affordable gear tailored for every sport under the sun. Serbian shoppers hit their stores for premium running shoes that handle local trails, cycling kits ready for Danube paths, and yoga setups perfect for home sessions. They serve everyone from gym newbies grabbing resistance bands to hardcore hikers loading up on durable tents and packs. The value shines through massive selections at prices that don't sting, backed by in-house brands built for real-world abuse. Community events and expert advice turn visits into full experiences, fostering loyalty across generations. Online platforms make grabbing fitness accessories or outdoor essentials a breeze, even in smaller towns. Their commitment to 70+ sports means niche needs like kayaking paddles or roller skates are always in stock. Sustainability efforts weave through product lines, appealing to eco-aware customers without jacking up costs. Peak seasons see crowds for seasonal drops, from summer bikes to winter thermals. Staff knowledge helps match gear to individual goals, whether it's beginner running tips or pro-level cycling safety. Expansion in Serbia mirrors global success, with stores designed for easy browsing and testing. Families rely on them for kids' sports kits that g
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Running Shoesfrom 3000 RSD
- Yoga Matsfrom 1500 RSD
- Cycling Helmetsfrom 2500 RSD
- Fitness Resistance Bandsfrom 800 RSD
- Hiking Backpacksfrom 4000 RSD
Services it tells AI about
- In-Store Bike AssemblyContact store
- Gear Fitting ConsultationsFree
- Click & CollectFree
- Product Testing ZonesFree
- Loyalty ProgramFree
Competitors it names
Audience it targets
Athletes, families, fitness enthusiasts · 18-55 · Serbia, Europe
Company type
Private
decathlon.rs Organic Keywords
Google lists decathlon.rs for about 110 keywords, which together bring an estimated 237 organic visits a month.
Ranking keywords
110
Found in Google for this domain
Visits they bring
237
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
decathlon.rs SEO Audit
The latest technical audit of decathlon.rs scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
decathlon.rs Competitors and Alternatives
Decathlon Serbia's company profile names https://www.sportsdirect.com, https://www.walmart.com, https://www.amazon.com and https://www.rei.com as competitors. Its own llms.txt adds https://www.target.com and https://www.footlocker.com. Outside its market, the domains ranked closest to it in our worldwide ranking are decoration-cloud.com, awsdns-cn-54.biz, bvtpk.com and tre-sp.jus.br.
decathlon.rs Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
decathlon.rs Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for decathlon.rs yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to decathlon.rs
Neighbours of #84,913 in our worldwide ranking — each with its own report.
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