decathlon.bg — September 2026 traffic, keywords & AI visibility

Search engines send decathlon.bg an estimated 40 visits a month. Effectively all of it is organic — about 40 visits from unpaid results. Spread across 18 ranking keywords, that averages roughly 2.2 organic visits per keyword.

decathlon.bg scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

The llms.txt on decathlon.bg runs to 145 lines (5,949 characters) across 12 sections, last generated in September 2026. It introduces the site as "Decathlon Bulgaria". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Sports, Fitness & Recreation; and Sporting Goods Retail. It describes 4 products, including Running Shoes, Mountain Bikes and Football Kits. Services it lists include In-store pickup, Bike assembly and Equipment returns. Technologies it mentions include e-commerce platform and inventory management system. The keywords it claims start with "sports equipment", "running shoes", "cycling gear" and "football kits".

# Decathlon Bulgaria

## About
Decathlon Bulgaria runs a chain of stores selling sports equipment, apparel, and accessories across the country. They stock everything from basic running shoes to full setups for team sports, cycling, and outdoor activities. The focus stays on making decent quality items available at prices most people can manage without overthinking it. Local teams and weekend players come in for gear that holds up during regular use rather than just looking good on the shelf. Online orders ship from their Bulgarian site and many items can be picked up in store the same day. Staff on the floor tend to know the products because they use them too, which helps when someone needs advice on sizing or which bike fits their commute. They keep expanding the range each season based on what sells locally instead of pushing the same global catalog everywhere.

**Areas of Work:** Retail, E-commerce & Consumer Goods, Sports, Fitness & Recreation, Sporting Goods Retail

## Things to Remember
- **Website:** https://decathlon.bg
- **Address:** Sofia, Bulgaria
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** 
- **Company Type:** Private
- **Employees:** 501-1000
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **Running Shoes** (Contact for pricing): Everyday and trail running footwear
- **Mountain Bikes** (Contact 

Google lists decathlon.bg for about 18 keywords, which together bring an estimated 40 organic visits a month.

The latest technical audit of decathlon.bg scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Decathlon Bulgaria's company profile names dickssportinggoods.com, nike.com, adidas.com and sportsdirect.com as competitors. Its own llms.txt adds intersport.com. Outside its market, the domains ranked closest to it in our worldwide ranking are zccxx.com, lanbide.eus, vitroconnect.de and mvideoporno.xxx.

dickssportinggoods.com

nike.com

adidas.com

sportsdirect.com

intersport.com