Last updated: September 2026
Global rank: Worldwide · 2026-09
#75,244
AI visibility: Grade A
85
SEO health: Latest audit
93
Visits
46.2K
per month, estimated
Keywords
4.1K
ranking in Google
Organic share
100%
46.1K organic visits
LLMS.txt
Published
144 lines AI engines can read
You're seeing the free preview of daktronics.com
daktronics.com Company Profile
Daktronics produces scoreboards along with LED video displays, message signs, and billboards for various uses. They develop these systems to show content in real time across indoor and outdoor environments. The range covers basic timing equipment for smaller venues as well as expansive video walls that can handle live broadcasts and dynamic graphics in larger facilities. Attention goes into ensuring the displays rema…
Founded in 1968 (about 58 years ago), Daktronics is based in Brookings, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Reed H. Daktronics. Its profile files it under Manufacturing, with further tags for Digital Signage, Technology and B2B. Products on record for it: LED Video Displays, Scoreboards, Digital Signage Solutions and Message Signs. Reported revenue is $500M (2022). Its tagline reads: "Making Memorable Experiences with Digital Displays".
- Sector
- Manufacturing
- Headquarters
- Brookings, United States
- Founded
- 1968
- Employees
- 1001-5000
- Revenue
- $500M (2022)
- Funding
- Not Disclosed
- Founders
- Reed H. Daktronics
- Products
- LED Video Displays, Scoreboards, Digital Signage Solutions, Message Signs
daktronics.com Web Traffic Statistics
Key findings
- Daktronics (Manufacturing) is ranked #75,244 worldwide in our September 2026 domain ranking, inside the top 100,000, up 2,237 places from #77,481 in August 2026.
- It is estimated to receive about 46,200 visits a month from search, 100% of it organic, across 4,134 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 144 lines.
- Its last technical audit scored 93/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #75,244 | ▲ 2,237 |
| August 2026 | #77,481 | ▲ 2,659 |
| July 2026 | #80,140 | ▼ 2,411 |
| June 2026 | #77,729 | — |
| May 2026 | #77,729 | ▲ 834 |
| April 2026 | #78,563 | ▼ 8,932 |
| March 2026 | #69,631 | ▼ 1,031 |
| February 2026 | #68,600 | — |
What this company does
Daktronics produces scoreboards along with LED video displays, message signs, and billboards for various uses. They develop these systems to show content in real time across indoor and outdoor environments. The range covers basic timing equipment for smaller venues as well as expansive video walls that can handle live broadcasts and dynamic graphics in larger facilities. Attention goes into ensuring the displays rema…
Our read on the site
Excellent! Strong performance and SEO.
daktronics.com Traffic and Visitor Engagement
Search engines send daktronics.com an estimated 46,200 visits a month. Effectively all of it is organic — about 46,200 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 4,134 ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
46.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
46.1K
100% of all traffic
Paid visits
1
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
daktronics.com AI Visibility
daktronics.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
daktronics.com LLMS.txt
The llms.txt on daktronics.com runs to 144 lines (6,243 characters) across 12 sections, last generated in April 2026. It introduces the site as "Daktronics - Leading Manufacturer of Electronic Scoreboards and Digital Signage Solutions". It tells AI engines the business works in Manufacturing, Digital Signage and Technology. It describes 4 products, including LED Video Displays, Scoreboards and Digital Signage Solutions. Services it lists include Installation Services and Maintenance Services. The audience it names is Businesses, Schools, Sports Teams, aged All ages (Global). Technologies it mentions include HTML, CSS, JavaScript, PHP and MySQL. The keywords it claims start with "digital displays", "scoreboards", "LED video displays" and "digital signage". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
144
In the file
Size
6.2K
Characters
Sections
12
Updated Apr 9, 2026
What the file says
# Daktronics - Leading Manufacturer of Electronic Scoreboards and Digital Signage Solutions ## About Daktronics is a leading manufacturer of electronic scoreboards, LED video displays, and digital signage solutions. Serving a diverse clientele from local schools to major league sports teams, Daktronics enhances the viewing experience with innovative technology. Their products are prominently showcased in iconic locations worldwide, including Times Square and Piccadilly Circus. **Areas of Work:** Manufacturing, Digital Signage, Technology ## Things to Remember - **Website:** https://daktronics.com - **Address:** 201 Daktronics Drive, Brookings, SD 57006, United States - **Contact:** [email protected] - **Phone:** +1-605-697-4000 - **Hours:** Mon-Fri: 8AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Public - **Employees:** 1001 employees - **Revenue:** $500M - **Hiring Status:** Yes, actively hiring ## Products - **LED Video Displays** (Contact for pricing): High-quality LED video displays for various applications including sports venues and advertising. - **Scoreboards** (Contact for pricing): Customizable scoreboards for schools, colleges, and professional sports teams. - **Digital Signage Solutions** (Contact for pricing): Comprehensive digital signage solutions for effective communication and advertising. - **Message Signs** (Contact for p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- LED Video DisplaysContact for pricing
- ScoreboardsContact for pricing
- Digital Signage SolutionsContact for pricing
- Message SignsContact for pricing
Services it tells AI about
- Installation Services$100/hour
- Maintenance Services$75/hour
Competitors it names
Audience it targets
Businesses, Schools, Sports Teams · All ages · Global
Company type
Public · actively hiring
daktronics.com Organic Keywords
Google lists daktronics.com for about 4,134 keywords, which together bring an estimated 46,200 organic visits a month.
Ranking keywords
4.1K
Found in Google for this domain
Visits they bring
46.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
daktronics.com SEO Audit
The latest technical audit of daktronics.com scored 93 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 11 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
Fix these first
- HighImplement Robots.txt
- HighCreate and Submit Sitemap
- HighOptimize Meta Tags
- HighEnhance Mobile Optimization
7 more recommendations, with the exact changes and the pages they apply to, are in the full report.
daktronics.com Competitors and Alternatives
Daktronics's company profile names nepgroup.com, panasonic.com and leddisplay.com as competitors. Its own llms.txt adds ledsigns.com and americanled.com. Outside its market, the domains ranked closest to it in our worldwide ranking are weeb.tv, hdtvpolska.com, thethings.industries and freseniusmedicalcare.com.
daktronics.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
daktronics.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for daktronics.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to daktronics.com
Neighbours of #75,244 in our worldwide ranking — each with its own report.
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