Last updated: August 2026

Aug 2026

cotopaxi.com — August 2026 traffic, keywords & AI visibility

CotopaxiOutdoor Gear

Global rank: Worldwide · 2026-08

#91,614

AI visibility: Grade A+

92

SEO health: Latest audit

64

Visits

157.9K

per month, estimated

Keywords

5.2K

ranking in Google

Organic share

100%

157.9K organic visits

LLMS.txt

Published

167 lines AI engines can read

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cotopaxi.com Web Traffic Statistics

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Key findings

  • Cotopaxi (Outdoor Gear) is ranked #91,614 worldwide in our August 2026 domain ranking, inside the top 100,000, up 273 places from #91,887 in July 2026.
  • It is estimated to receive about 157,900 visits a month from search, 100% of it organic, across 5,151 ranking keywords.
  • Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 167 lines.
  • Its last technical audit scored 64/100, with "Optimize Page Load Speed" the highest-priority fix.
cotopaxi.com global rank history
MonthRankMove
August 2026#91,614▲ 273
July 2026#91,887▼ 1,877
June 2026#90,010—
May 2026#90,010▲ 6,227
April 2026#96,237▼ 669
March 2026#95,568▼ 4,808
February 2026#90,760—

What this company does

Cotopaxi crafts vibrant, high-performance outdoor gear designed for the modern explorer who cares about the planet. From rugged backpacks to weatherproof apparel, every product blends bold colors with practical functionality for hiking, camping, and travel. Founded with a mission to overcome poverty, the company donates a portion of sales to vetted nonprofits around the world. They prioritize recycled materials and e…

Our read on the site

The overall SEO health of cotopaxi.com is moderate, with significant room for improvement in performance and best practices. While the site has a solid HTTPS implementation and a clear focus on outdoor gear, it suffers from multiple on-page and technical SEO issues that could hinder its visibility and user experience.

Outdoor GearSustainable ApparelAdventure TravelEco-Friendly ProductsAllpa Travel BackpackFuego Backpack

cotopaxi.com Traffic and Visitor Engagement

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cotopaxi.com draws an estimated 157,900 visits a month from search engines. Effectively all of it is organic — about 157,900 visits from unpaid results. Spread across 5,151 ranking keywords, that averages roughly 31 organic visits per keyword.

Monthly visits

157.9K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

157.9K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

cotopaxi.com AI Visibility

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On our AI visibility scale cotopaxi.com earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Company profile (22/25).

92out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health15/20

77/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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cotopaxi.com LLMS.txt

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The llms.txt on cotopaxi.com runs to 167 lines (8,762 characters) across 12 sections, last generated in April 2026. It introduces the site as "Cotopaxi | Outdoor Gear & Backpacks for Adventure". It tells AI engines the business works in Outdoor Gear, Sustainable Apparel and Adventure Equipment. It describes 5 products, with prices such as Allpa 42L Travel Pack at $220, Fuego 3L Down Backpack at $135 and Cielo Rain Jacket at $180. Services it lists include Free Shipping over $99, Lifetime Warranty, Easy Returns and Gear Repair Program. The audience it names is Adventure seekers, eco-conscious families, hikers, aged 18-50 (USA, Global). Technologies it mentions include HTTPS, Robots.txt, Sitemap.xml, Responsive Viewport and Core Web Vitals Optimized. The keywords it claims start with "outdoor gear", "sustainable gear", "adventure gear" and "camping equipment".

Status

Published

AI engines can read it

Lines

167

In the file

Size

8.8K

Characters

Sections

12

Updated Apr 28, 2026

What the file says

# Cotopaxi | Outdoor Gear & Backpacks for Adventure

## About
Cotopaxi is all about outfitting your next big adventure with gear that's as tough as it is eye-catching. They specialize in backpacks, apparel, and accessories made from recycled materials, ensuring every purchase supports their fight against global poverty through targeted donations. Hikers, campers, and travelers flock to their site for products like the Allpa travel pack, which unzips like a suitcase for easy packing, or the lightweight Cielo rain jacket that packs into its own pocket. The brand's signature bright colors make you stand out on the trail while the sustainable ethos keeps your conscience clear. From day hikes to multi-week treks, Cotopaxi gear handles it all with smart features like hydration sleeves and laptop compartments. They cater to everyone from newbie campers to seasoned thru-hikers, emphasizing fun, function, and impact. Ethical factories mean fair wages overseas, and 1% for the Planet membership amps up their green cred. Limited drops create buzz, with best-sellers flying off shelves. Returns are straightforward, shipping quick across the US. Stories from real explorers highlight how the gear performs in mud, rain, and miles of abuse. As outdoor trends shift toward sustainability, Cotopaxi leads with innovative fabrics like net-plus from discarded fishing nets. Families love the durable, k

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Outdoor GearSustainable ApparelAdventure Equipment

Keywords it claims

outdoor gearsustainable gearadventure gearcamping equipmenthiking geartravel gearoutdoor gear reviewssustainable travel tipsCotopaxi gearCotopaxi backpacks

Technologies

HTTPSRobots.txtSitemap.xmlResponsive ViewportCore Web Vitals OptimizedShopify E-commerce Platform

Products it tells AI about

  • Allpa 42L Travel Pack$220
  • Fuego 3L Down Backpack$135
  • Cielo Rain Jacket$180
  • Teca Fleece Pullover$90
  • Capa Quilted Down Jacket$250

Services it tells AI about

  • Free Shipping over $99Free
  • Lifetime WarrantyFree
  • Easy ReturnsFree return shipping
  • Gear Repair ProgramVaries
  • Custom Monogramming$15

Competitors it names

https://patagonia.comhttps://rei.comhttps://thenorthface.comhttps://columbia.comhttps://mountainhardwear.comhttps://backcountry.com

Audience it targets

Adventure seekers, eco-conscious families, hikers · 18-50 · USA, Global

Company type

Private

cotopaxi.com Organic Keywords

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Google lists cotopaxi.com for about 5,151 keywords, which together bring an estimated 157,900 organic visits a month.

Ranking keywords

5.2K

Found in Google for this domain

Visits they bring

157.9K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Outdoor GearSustainable ApparelAdventure TravelEco-Friendly ProductsAllpa Travel BackpackFuego BackpackCielo Rain JacketTeca Fleece Half-Zip

cotopaxi.com SEO Audit

Open full SEO report

The latest technical audit of cotopaxi.com scored 64 out of 100 overall. Performance is its weakest area at 45, while accessibility scores highest at 83. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

64

Overall

77

SEO

45

Performance

83

Accessibility

Fix these first

  • CriticalOptimize Page Load Speed
  • HighAdd Alt Text to Images
  • MediumRevise Title Tags
  • MediumEnhance Meta Descriptions

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

cotopaxi.com Competitors and Alternatives

Compare competitors

Cotopaxi's company profile names https://patagonia.com, https://rei.com, https://thenorthface.com and https://columbia.com as competitors. Its own llms.txt adds https://mountainhardwear.com and https://backcountry.com. Outside its market, the domains ranked closest to it in our worldwide ranking are halfmoon.jp, digitalaudience.link, dental-union.de and xindong.com.

https://patagonia.com
https://rei.com
https://thenorthface.com
https://columbia.com
https://mountainhardwear.com
https://backcountry.com

cotopaxi.com Company Profile

View full profile

Cotopaxi crafts vibrant, high-performance outdoor gear designed for the modern explorer who cares about the planet. From rugged backpacks to weatherproof apparel, every product blends bold colors with practical functionality for hiking, camping, and travel. Founded with a mission to overcome poverty, the company donates a portion of sales to vetted nonprofits around the world. They prioritize recycled materials and e…

Cotopaxi was founded in 2013, about 13 years ago, and is headquartered in Salt Lake City, United States. Its workforce is listed as between 51 and 200 employees. It was founded by Davis Smith. Its profile files it under Outdoor Gear, with further tags for Sustainable Apparel, Adventure Travel and Eco-Friendly Products. Products on record for it: Allpa Travel Backpack, Fuego Backpack, Cielo Rain Jacket and Teca Fleece Half-Zip. Reported revenue is $100M+ (est. 2023), and total funding is listed at $52M. Its tagline reads: "Gear for good – colorful, sustainable outdoor essentials that fuel adventures and fight poverty".

Outdoor GearSustainable ApparelAdventure TravelEco-Friendly Products
Sector
Outdoor Gear
Headquarters
Salt Lake City, United States
Founded
2013
Employees
51-200
Revenue
$100M+ (est. 2023)
Funding
$52M
Founders
Davis Smith
Products
Allpa Travel Backpack, Fuego Backpack, Cielo Rain Jacket, Teca Fleece Half-Zip

cotopaxi.com Traffic by Country

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Top customer markets

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