Last updated: August 2026
Global rank: Worldwide · 2026-08
#91,614
AI visibility: Grade A+
92
SEO health: Latest audit
64
Visits
157.9K
per month, estimated
Keywords
5.2K
ranking in Google
Organic share
100%
157.9K organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of cotopaxi.com
cotopaxi.com Web Traffic Statistics
Key findings
- Cotopaxi (Outdoor Gear) is ranked #91,614 worldwide in our August 2026 domain ranking, inside the top 100,000, up 273 places from #91,887 in July 2026.
- It is estimated to receive about 157,900 visits a month from search, 100% of it organic, across 5,151 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 167 lines.
- Its last technical audit scored 64/100, with "Optimize Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #91,614 | ▲ 273 |
| July 2026 | #91,887 | ▼ 1,877 |
| June 2026 | #90,010 | — |
| May 2026 | #90,010 | ▲ 6,227 |
| April 2026 | #96,237 | ▼ 669 |
| March 2026 | #95,568 | ▼ 4,808 |
| February 2026 | #90,760 | — |
What this company does
Cotopaxi crafts vibrant, high-performance outdoor gear designed for the modern explorer who cares about the planet. From rugged backpacks to weatherproof apparel, every product blends bold colors with practical functionality for hiking, camping, and travel. Founded with a mission to overcome poverty, the company donates a portion of sales to vetted nonprofits around the world. They prioritize recycled materials and e…
Our read on the site
The overall SEO health of cotopaxi.com is moderate, with significant room for improvement in performance and best practices. While the site has a solid HTTPS implementation and a clear focus on outdoor gear, it suffers from multiple on-page and technical SEO issues that could hinder its visibility and user experience.
cotopaxi.com Traffic and Visitor Engagement
cotopaxi.com draws an estimated 157,900 visits a month from search engines. Effectively all of it is organic — about 157,900 visits from unpaid results. Spread across 5,151 ranking keywords, that averages roughly 31 organic visits per keyword.
Monthly visits
157.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
157.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
cotopaxi.com AI Visibility
On our AI visibility scale cotopaxi.com earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
cotopaxi.com LLMS.txt
The llms.txt on cotopaxi.com runs to 167 lines (8,762 characters) across 12 sections, last generated in April 2026. It introduces the site as "Cotopaxi | Outdoor Gear & Backpacks for Adventure". It tells AI engines the business works in Outdoor Gear, Sustainable Apparel and Adventure Equipment. It describes 5 products, with prices such as Allpa 42L Travel Pack at $220, Fuego 3L Down Backpack at $135 and Cielo Rain Jacket at $180. Services it lists include Free Shipping over $99, Lifetime Warranty, Easy Returns and Gear Repair Program. The audience it names is Adventure seekers, eco-conscious families, hikers, aged 18-50 (USA, Global). Technologies it mentions include HTTPS, Robots.txt, Sitemap.xml, Responsive Viewport and Core Web Vitals Optimized. The keywords it claims start with "outdoor gear", "sustainable gear", "adventure gear" and "camping equipment".
Status
Published
AI engines can read it
Lines
167
In the file
Size
8.8K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Cotopaxi | Outdoor Gear & Backpacks for Adventure ## About Cotopaxi is all about outfitting your next big adventure with gear that's as tough as it is eye-catching. They specialize in backpacks, apparel, and accessories made from recycled materials, ensuring every purchase supports their fight against global poverty through targeted donations. Hikers, campers, and travelers flock to their site for products like the Allpa travel pack, which unzips like a suitcase for easy packing, or the lightweight Cielo rain jacket that packs into its own pocket. The brand's signature bright colors make you stand out on the trail while the sustainable ethos keeps your conscience clear. From day hikes to multi-week treks, Cotopaxi gear handles it all with smart features like hydration sleeves and laptop compartments. They cater to everyone from newbie campers to seasoned thru-hikers, emphasizing fun, function, and impact. Ethical factories mean fair wages overseas, and 1% for the Planet membership amps up their green cred. Limited drops create buzz, with best-sellers flying off shelves. Returns are straightforward, shipping quick across the US. Stories from real explorers highlight how the gear performs in mud, rain, and miles of abuse. As outdoor trends shift toward sustainability, Cotopaxi leads with innovative fabrics like net-plus from discarded fishing nets. Families love the durable, k
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Allpa 42L Travel Pack$220
- Fuego 3L Down Backpack$135
- Cielo Rain Jacket$180
- Teca Fleece Pullover$90
- Capa Quilted Down Jacket$250
Services it tells AI about
- Free Shipping over $99Free
- Lifetime WarrantyFree
- Easy ReturnsFree return shipping
- Gear Repair ProgramVaries
- Custom Monogramming$15
Competitors it names
Audience it targets
Adventure seekers, eco-conscious families, hikers · 18-50 · USA, Global
Company type
Private
cotopaxi.com Organic Keywords
Google lists cotopaxi.com for about 5,151 keywords, which together bring an estimated 157,900 organic visits a month.
Ranking keywords
5.2K
Found in Google for this domain
Visits they bring
157.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
cotopaxi.com SEO Audit
The latest technical audit of cotopaxi.com scored 64 out of 100 overall. Performance is its weakest area at 45, while accessibility scores highest at 83. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalOptimize Page Load Speed
- HighAdd Alt Text to Images
- MediumRevise Title Tags
- MediumEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
cotopaxi.com Competitors and Alternatives
Cotopaxi's company profile names https://patagonia.com, https://rei.com, https://thenorthface.com and https://columbia.com as competitors. Its own llms.txt adds https://mountainhardwear.com and https://backcountry.com. Outside its market, the domains ranked closest to it in our worldwide ranking are halfmoon.jp, digitalaudience.link, dental-union.de and xindong.com.
cotopaxi.com Company Profile
Cotopaxi crafts vibrant, high-performance outdoor gear designed for the modern explorer who cares about the planet. From rugged backpacks to weatherproof apparel, every product blends bold colors with practical functionality for hiking, camping, and travel. Founded with a mission to overcome poverty, the company donates a portion of sales to vetted nonprofits around the world. They prioritize recycled materials and e…
Cotopaxi was founded in 2013, about 13 years ago, and is headquartered in Salt Lake City, United States. Its workforce is listed as between 51 and 200 employees. It was founded by Davis Smith. Its profile files it under Outdoor Gear, with further tags for Sustainable Apparel, Adventure Travel and Eco-Friendly Products. Products on record for it: Allpa Travel Backpack, Fuego Backpack, Cielo Rain Jacket and Teca Fleece Half-Zip. Reported revenue is $100M+ (est. 2023), and total funding is listed at $52M. Its tagline reads: "Gear for good – colorful, sustainable outdoor essentials that fuel adventures and fight poverty".
- Sector
- Outdoor Gear
- Headquarters
- Salt Lake City, United States
- Founded
- 2013
- Employees
- 51-200
- Revenue
- $100M+ (est. 2023)
- Funding
- $52M
- Founders
- Davis Smith
- Products
- Allpa Travel Backpack, Fuego Backpack, Cielo Rain Jacket, Teca Fleece Half-Zip
cotopaxi.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
cotopaxi.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for cotopaxi.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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