Last updated: September 2026
Global rank: Worldwide · 2026-09
#163,102
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
14.1K
per month, estimated
Keywords
3.5K
ranking in Google
Organic share
100%
14.1K organic visits
LLMS.txt
Published
173 lines AI engines can read
You're seeing the free preview of columbiasportswear.ca
columbiasportswear.ca Company Profile
Columbia Sportswear has been outfitting adventurers for decades with gear that's tough enough to handle Mother Nature's worst moods. From the rainy trails of the Pacific Northwest to the snowy peaks of the Rockies, their products are designed by people who live for the outdoors. Jackets that shed water like a duck's back, boots that grip like they're glued to the rock, and layers that keep you toasty when the mercury…
Columbia Sportswear Canada was founded in 1938, about 88 years ago, and is headquartered in Portland, United States. Its workforce is listed as between 5,001 and 10,000 employees. It was founded by Paul Lamfrom. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Outdoor Apparel; and Activewear. Products on record for it: Omni-Tech Jackets, Newton Ridge Boots, Bugaboo Interchange Jackets and Silver Ridge Cargo Pants. Reported revenue is $3.4B (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Outdoor Clothing, Footwear & Gear: Engineered for Whatever".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Portland, United States
- Founded
- 1938
- Employees
- 5,001-10,000
- Revenue
- $3.4B (2023)
- Funding
- Publicly Traded
- Founders
- Paul Lamfrom
- Products
- Omni-Tech Jackets, Newton Ridge Boots, Bugaboo Interchange Jackets, Silver Ridge Cargo Pants
columbiasportswear.ca Web Traffic Statistics
Key findings
- Columbia Sportswear Canada (Retail, E-commerce & Consumer Goods) is ranked #163,102 worldwide in our September 2026 domain ranking, up 167,040 places from #330,142 in August 2026.
- It is estimated to receive about 14,100 visits a month from search, 100% of it organic, across 3,452 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 173 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #163,102 | ▲ 167,040 |
| August 2026 | #330,142 | ▲ 17,012 |
| July 2026 | #347,154 | ▼ 93,011 |
| June 2026 | #254,143 | — |
| May 2026 | #254,143 | ▼ 13,933 |
| April 2026 | #240,210 | ▼ 81,988 |
| March 2026 | #158,222 | ▼ 11,586 |
| February 2026 | #146,636 | — |
What this company does
Columbia Sportswear has been outfitting adventurers for decades with gear that's tough enough to handle Mother Nature's worst moods. From the rainy trails of the Pacific Northwest to the snowy peaks of the Rockies, their products are designed by people who live for the outdoors. Jackets that shed water like a duck's back, boots that grip like they're glued to the rock, and layers that keep you toasty when the mercury…
Our read on the site
The overall SEO health of https://columbiasportswear.ca is critically poor due to the absence of essential on-page elements such as title tags, meta descriptions, and headings. Additionally, significant technical issues including the lack of a viewport meta tag, robots.txt, and sitemap.xml hinder the site's performance…
columbiasportswear.ca Traffic and Visitor Engagement
columbiasportswear.ca draws an estimated 14,100 visits a month from search engines. Effectively all of it is organic — about 14,100 visits from unpaid results. Spread across 3,452 ranking keywords, that averages roughly 4.1 organic visits per keyword.
Monthly visits
14.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
14.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
columbiasportswear.ca AI Visibility
On our AI visibility scale columbiasportswear.ca earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
columbiasportswear.ca LLMS.txt
The llms.txt on columbiasportswear.ca runs to 173 lines (8,532 characters) across 12 sections, last generated in May 2026. It introduces the site as "Outdoor Clothing, Footwear & Gear: Engineered for Whatever". It tells AI engines the business works in Outdoor Apparel, Technical Footwear and Adventure Gear. It describes 5 products, with prices such as Bugaboo II Fleece Interchange Jacket at $250-300 CAD, Newton Ridge Plus II Waterproof Boot at $150-180 CAD and Silver Ridge Cargo Pants at $80-100 CAD. Services it lists include Gear Customization, Warranty Repairs, Retail Locator and Sustainability Program. The audience it names is Outdoor enthusiasts, families, athletes, aged 25-55 (Canada). Technologies it mentions include HTTPS, E-commerce Platform, Product Filters and Size Charts. The keywords it claims start with "Columbia Sportswear", "outdoor apparel", "hiking gear" and "camping gear". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
173
In the file
Size
8.5K
Characters
Sections
12
Updated May 11, 2026
What the file says
# Outdoor Clothing, Footwear & Gear: Engineered for Whatever ## About Columbia Sportswear crafts premium outdoor apparel, footwear, and gear engineered to conquer extreme conditions. Their iconic technologies like Omni-Heat reflective lining and Omni-Tech waterproof-breathable fabrics have made them a go-to for everyone from casual hikers to extreme athletes. Based in Portland since 1938, they've built a global empire on practical innovation – think jackets that actually keep you dry in a downpour, pants that move with you on technical terrain, and base layers that regulate temp without bulk. Canadians flock to their site for everything from Banff backcountry essentials to urban trail running kits. Sustainability matters here; they're pushing recycled polyester, organic cotton, and planet-positive initiatives without compromising performance. The Whirlibird parka isn't just warm – it's a winter survival system. Their footwear line tackles everything from muddy singletrack to icy crampon routes. Families gear up together with kid-sized versions of adult hero products. Retail partners worldwide carry the line, but direct e-commerce makes it easy to snag limited drops. Bottom line: Columbia doesn't mess around when lives depend on your kit. **Areas of Work:** Outdoor Apparel, Technical Footwear, Adventure Gear ## Things to Remember - **Website:** https://columbiasportswear.ca -
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Bugaboo II Fleece Interchange Jacket$250-300 CAD
- Newton Ridge Plus II Waterproof Boot$150-180 CAD
- Silver Ridge Cargo Pants$80-100 CAD
- Whirlibird IV Interchange Jacket$400+ CAD
- Tamul Geotech Shirt$60-75 CAD
Services it tells AI about
- Gear Customization
- Warranty Repairs
- Retail Locator
- Sustainability Program
- Outdoor Education
Competitors it names
Audience it targets
Outdoor enthusiasts, families, athletes · 25-55 · Canada
Company type
Public
columbiasportswear.ca Organic Keywords
Google lists columbiasportswear.ca for about 3,452 keywords, which together bring an estimated 14,100 organic visits a month.
Ranking keywords
3.5K
Found in Google for this domain
Visits they bring
14.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
columbiasportswear.ca SEO Audit
The latest technical audit of columbiasportswear.ca scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighGenerate a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
columbiasportswear.ca Competitors and Alternatives
Columbia Sportswear Canada's company profile names https://www.rei.com, https://www.mec.ca, https://www.cabelas.ca and https://www.backcountry.com as competitors. Its own llms.txt adds https://www.sportsmansguide.com and https://www.dickssportinggoods.com. Outside its market, the domains ranked closest to it in our worldwide ranking are rahtiapp.fi, partena-professional.be, mxbc.net and 18shinwabank.co.jp.
columbiasportswear.ca Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
columbiasportswear.ca Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for columbiasportswear.ca yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to columbiasportswear.ca
Neighbours of #163,102 in our worldwide ranking — each with its own report.
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