Last updated: September 2026
Global rank: Worldwide · 2026-09
#150,092
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
235
per month, estimated
Keywords
158
ranking in Google
Organic share
100%
235 organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of coin.it
coin.it Company Profile
Coin stands as one of Italy's most beloved department store chains, offering a vibrant mix of home furnishings, fashion, and beauty products through its seamless online platform at coincasa.it. Founded decades ago, the company has grown into a household name, serving families across the country with everything from stylish apparel for women, men, and kids to trendy home decor pieces that bring Italian flair to everyd…
Coin was founded in 1916, about 110 years ago, and is headquartered in Milan, Italy. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Fashion Retail, Home Goods and E-commerce. Products on record for it: Women's Apparel, Men's Clothing, Kids Fashion and Home Decor. Reported revenue is $500M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Arredo Casa Shop Online | Abbigliamento e beauty".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Milan, Italy
- Founded
- 1916
- Employees
- 1,001-5,000
- Revenue
- $500M (2023)
- Funding
- Bootstrapped
- Products
- Women's Apparel, Men's Clothing, Kids Fashion, Home Decor
coin.it Web Traffic Statistics
Key findings
- Coin (Retail, E-commerce & Consumer Goods) is ranked #150,092 worldwide in our September 2026 domain ranking, up 9,091 places from #159,183 in August 2026.
- It is estimated to receive about 235 visits a month from search, 100% of it organic, across 158 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 168 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #150,092 | ▲ 9,091 |
| August 2026 | #159,183 | ▲ 11,197 |
| July 2026 | #170,380 | ▲ 184,531 |
| June 2026 | #354,911 | — |
| May 2026 | #354,911 | ▼ 108,458 |
| April 2026 | #246,453 | ▼ 79,666 |
| March 2026 | #166,787 | ▼ 64,222 |
| February 2026 | #102,565 | — |
What this company does
Coin stands as one of Italy's most beloved department store chains, offering a vibrant mix of home furnishings, fashion, and beauty products through its seamless online platform at coincasa.it. Founded decades ago, the company has grown into a household name, serving families across the country with everything from stylish apparel for women, men, and kids to trendy home decor pieces that bring Italian flair to everyd…
Our read on the site
The website coin.it exhibits significant SEO deficiencies, including missing title and meta description tags, which are critical for search engine visibility. Additionally, the absence of H1 tags and a viewport meta tag indicates a lack of proper on-page structure and responsiveness, while technical issues such as miss…
coin.it Traffic and Visitor Engagement
coin.it draws an estimated 235 visits a month from search engines. Effectively all of it is organic — about 235 visits from unpaid results. Spread across 158 ranking keywords, that averages roughly 1.5 organic visits per keyword.
Monthly visits
235
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
235
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
coin.it AI Visibility
On our AI visibility scale coin.it earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
coin.it LLMS.txt
The llms.txt on coin.it runs to 168 lines (9,686 characters) across 12 sections, last generated in May 2026. It introduces the site as "Coin - Coincasa | Arredo Casa Shop Online | Abbigliamento e beauty". It tells AI engines the business works in Fashion Retail, Home Furnishings and Beauty Products. It describes 5 products, with prices such as Women's Summer Dresses at €39-€89, Home Bedding Sets at €50-€150 and Men's Polo Shirts at €25-€60. Services it lists include Online Shopping, In-Store Pickup, Easy Returns and Personal Styling. The audience it names is Families, Urban Professionals, Fashion Lovers, aged 18-55 (Italy). Technologies it mentions include HTTPS, E-commerce CMS, Payment Processing and Analytics Tracking. The keywords it claims start with "arredo casa", "abbigliamento donna", "moda uomo" and "vestiti bambino".
Status
Published
AI engines can read it
Lines
168
In the file
Size
9.7K
Characters
Sections
12
Updated May 12, 2026
What the file says
# Coin - Coincasa | Arredo Casa Shop Online | Abbigliamento e beauty ## About Coin is Italy's premier department store chain, blending physical locations with a robust online shop at coincasa.it for home goods, clothing, and beauty. Customers flock to Coin for its wide-ranging inventory that covers trendy apparel for all ages, stylish furniture and decor to spruce up homes, and top beauty brands for everyday pampering. The site makes shopping effortless with clear categories, zoomable images, and secure checkout, while seasonal pushes like 'La tua Estate' spotlight sun-kissed fashion and outdoor living must-haves. Established in 1916, Coin has mastered the art of Italian retail, offering value-packed selections that appeal to budget-savvy families and style seekers alike. Its omnichannel strategy lets buyers mix online orders with in-store pickups, enhancing convenience in a fast-paced world. Beauty sections feature skincare, makeup, and fragrances from beloved labels, paired with gift sets perfect for any occasion. Home offerings range from plush bedding to modern tableware, all designed to infuse spaces with warmth and personality. Coin's edge lies in exclusive drops, loyalty perks, and a focus on sustainable fabrics in growing apparel lines. The brand builds community through social media buzz and email newsletters highlighting flash sales and new arrivals. As e-commerce su
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Women's Summer Dresses€39-€89
- Home Bedding Sets€50-€150
- Men's Polo Shirts€25-€60
- Kids Swimwear€20-€45
- Beauty Gift Sets€30-€80
Services it tells AI about
- Online Shopping
- In-Store Pickup
- Easy Returns
- Personal Styling
- Loyalty Program
Competitors it names
Audience it targets
Families, Urban Professionals, Fashion Lovers · 18-55 · Italy
Company type
Private
coin.it Organic Keywords
Google lists coin.it for about 158 keywords, which together bring an estimated 235 organic visits a month.
Ranking keywords
158
Found in Google for this domain
Visits they bring
235
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
coin.it SEO Audit
The latest technical audit of coin.it scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt and Sitemap.xml
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
coin.it Competitors and Alternatives
Coin's company profile names https://www.oviesse.it, https://www.zara.com/it, https://www.h&M.com/it and https://www.ikea.com/it as competitors. Its own llms.txt adds https://www.sephora.it and https://www.upim.it. Outside its market, the domains ranked closest to it in our worldwide ranking are scenario.press, akademibokhandeln.se, teya.com and xn--npqa504bgpa485e5jjvk3an9ueoi77pea.com.
coin.it Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
coin.it Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for coin.it yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to coin.it
Neighbours of #150,092 in our worldwide ranking — each with its own report.
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