Last updated: September 2026
Global rank: Worldwide · 2026-09
#331,896
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
21
per month, estimated
Keywords
7
ranking in Google
Organic share
100%
21 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of coat.com
coat.com Company Profile
Coat is shaking up how everyday shoppers access premium discounts by blending credit card perks with real-time deal hunting. Picture this: instead of juggling a dozen apps and coupons, you swipe your Coat card and instantly stack cashback on already slashed prices from places like Target or Macy's. They focus on making high-street shopping feel like insider trading, targeting busy folks who love name-brand stuff but…
Coat was founded in 2020, about 6 years ago, and is headquartered in New York, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for FinTech, Finance & Insurance; Discount Retail; and Rewards Programs. Products on record for it: Coat Credit Card, Deals Dashboard and Personalized Alerts. Total funding on record is $12M. Its tagline reads: "Unlock unbeatable deals on top brands with smart credit rewards".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- New York, United States
- Founded
- 2020
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- $12M
- Products
- Coat Credit Card, Deals Dashboard, Personalized Alerts
coat.com Web Traffic Statistics
Key findings
- Coat (Retail, E-commerce & Consumer Goods) is ranked #331,896 worldwide in our September 2026 domain ranking, down 221 places from #331,675 in August 2026.
- It is estimated to receive about 21 visits a month from search, 100% of it organic, across 7 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #331,896 | ▼ 221 |
| August 2026 | #331,675 | ▲ 5,173 |
| July 2026 | #336,848 | ▼ 102,850 |
| June 2026 | #233,998 | — |
| May 2026 | #233,998 | ▼ 53,245 |
| April 2026 | #180,753 | ▼ 59,577 |
| March 2026 | #121,176 | ▼ 15,551 |
| February 2026 | #105,625 | — |
What this company does
Coat is shaking up how everyday shoppers access premium discounts by blending credit card perks with real-time deal hunting. Picture this: instead of juggling a dozen apps and coupons, you swipe your Coat card and instantly stack cashback on already slashed prices from places like Target or Macy's. They focus on making high-street shopping feel like insider trading, targeting busy folks who love name-brand stuff but…
coat.com Traffic and Visitor Engagement
coat.com draws an estimated 21 visits a month from search engines. Effectively all of it is organic — about 21 visits from unpaid results. Spread across 7 ranking keywords, that averages roughly 3.0 organic visits per keyword.
Monthly visits
21
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
21
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
coat.com AI Visibility
On our AI visibility scale coat.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
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coat.com LLMS.txt
The llms.txt on coat.com runs to 81 lines (3,445 characters) across 12 sections, last generated in May 2026. It introduces the site as "Coat - Smart Deals & Credit Rewards". It tells AI engines the business works in Discount Retail, Rewards FinTech and E-commerce Deals. It describes 5 products, with prices such as Deals Feed at Free, Rewards Wallet at Free and Deal Alerts Pro at $4.99/month. Services it lists include Personalized Deal Matching, Instant Credit Approval, Retail Price Guarantees and Cashback Redemption. The audience it names is Urban millennials, families, budget fashion buyers, aged 25-45 (United States). Technologies it mentions include HTTPS, Responsive Design and Mobile Optimization. The keywords it claims start with "coat deals", "credit card rewards", "shopping discounts" and "cashback card".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.4K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Coat - Smart Deals & Credit Rewards ## About Coat redefines savvy shopping by fusing a rewards credit card with an always-on deals engine that scours major retailers for the deepest discounts. Users get instant cashback boosts on top of sale prices, making everyday purchases feel like major wins. From Mother's Day specials to dress clearances, their platform surfaces hidden gems across fashion, home, and essentials. The credit card stands out with no annual fees and category-specific multipliers that stack with affiliate deals. They serve deal-chasers who want premium brands without the premium pain, using smart algorithms to match offers to your habits. Security and ease are baked in, with one-tap redemptions and fraud protection. Coat's grown fast by partnering with retail heavyweights, expanding from U.S. focus to potential global plays. It's not just savings—it's a lifestyle upgrade for budget-minded trendsetters. App features like wishlists and price-drop trackers keep users hooked. Transparent terms build trust in a crowded rewards space. **Areas of Work:** Discount Retail, Rewards FinTech, E-commerce Deals ## Things to Remember - **Website:** https://coat.com - **Address:** New York, United States - **Contact:** - **Phone:** - **Hours:** 24/7 - **Timezone:** EST - **Currency:** USD - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** $10-20M - **Hirin
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Coat Credit CardNo annual fee
- Deals FeedFree
- Rewards WalletFree
- Deal Alerts Pro$4.99/month
- Shopping TrackerFree
Services it tells AI about
- Personalized Deal MatchingFree with card
- Instant Credit Approval
- Retail Price Guarantees
- Cashback Redemption
- VIP Early AccessPremium tier
Competitors it names
Audience it targets
Urban millennials, families, budget fashion buyers · 25-45 · United States
Company type
Private
coat.com Organic Keywords
Google lists coat.com for about 7 keywords, which together bring an estimated 21 organic visits a month.
Ranking keywords
7
Found in Google for this domain
Visits they bring
21
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
coat.com SEO Audit
The latest technical audit of coat.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
coat.com Competitors and Alternatives
Coat's company profile names Target, Walmart, Kohl's and TJ Maxx as competitors. Its own llms.txt adds rossstores.com and macys.com. Outside its market, the domains ranked closest to it in our worldwide ranking are snwa.com, tmk-group.ru, sellingtoolz.com and 1concier.com.
coat.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
coat.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for coat.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to coat.com
Neighbours of #331,896 in our worldwide ranking — each with its own report.
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