Last updated: September 2026
Global rank: Worldwide · 2026-09
#112,446
AI visibility: Grade A+
90
SEO health: Latest audit
77
Visits
49.3K
per month, estimated
Keywords
3.7K
ranking in Google
Organic share
100%
49.3K organic visits
LLMS.txt
Published
155 lines AI engines can read
You're seeing the free preview of cna.com
cna.com Company Profile
CNA Insurance offers customized business insurance that addresses the specific risks faced by companies in their daily activities. They create policies covering property, liability, workers compensation, and other areas that help protect against financial losses from unexpected events. The focus remains on matching coverage to the actual exposures a business has, rather than applying broad templates that may leave ga…
Founded in 1897 (about 129 years ago), CNA Insurance is based in Chicago, United States. Its workforce is listed as more than 5,001 employees. It was founded by John W. McCulloch. Its profile files it under Insurance, with further tags for Financial Services, Risk Management and B2B. Products on record for it: Commercial Property Insurance, General Liability Insurance, Workers' Compensation Insurance and Professional Liability Insurance. Reported revenue is $10.5B (2022). Its tagline reads: "Customized Business Insurance".
- Sector
- Insurance
- Headquarters
- Chicago, United States
- Founded
- 1897
- Employees
- 5001+
- Revenue
- $10.5B (2022)
- Funding
- Not Disclosed
- Founders
- John W. McCulloch
- Products
- Commercial Property Insurance, General Liability Insurance, Workers' Compensation Insurance, Professional Liability Insurance
cna.com Web Traffic Statistics
Key findings
- CNA Insurance (Insurance) is ranked #112,446 worldwide in our September 2026 domain ranking, up 3,119 places from #115,565 in August 2026.
- It is estimated to receive about 49,300 visits a month from search, 100% of it organic, across 3,729 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 155 lines.
- Its last technical audit scored 77/100, with "Add a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #112,446 | ▲ 3,119 |
| August 2026 | #115,565 | ▲ 4,037 |
| July 2026 | #119,602 | ▼ 6,087 |
| June 2026 | #113,515 | — |
| May 2026 | #113,515 | ▼ 5,099 |
| April 2026 | #108,416 | ▼ 18,996 |
| March 2026 | #89,420 | ▲ 17,073 |
| February 2026 | #106,493 | — |
What this company does
CNA Insurance offers customized business insurance that addresses the specific risks faced by companies in their daily activities. They create policies covering property, liability, workers compensation, and other areas that help protect against financial losses from unexpected events. The focus remains on matching coverage to the actual exposures a business has, rather than applying broad templates that may leave ga…
Our read on the site
The overall SEO health of cna.com is moderate, with a strong accessibility score but significant opportunities for improvement in performance and best practices. The site lacks a meta description and has several broken links, which can negatively impact user experience and search engine rankings.
cna.com Traffic and Visitor Engagement
Search engines send cna.com an estimated 49,300 visits a month. Effectively all of it is organic — about 49,300 visits from unpaid results. Spread across 3,729 ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
49.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
49.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
cna.com AI Visibility
cna.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
cna.com LLMS.txt
The llms.txt on cna.com runs to 155 lines (7,203 characters) across 12 sections, last generated in February 2026. It introduces the site as "CNA Insurance Official Website". It tells AI engines the business works in Insurance, Financial Services and Risk Management. It describes 4 products, including Commercial Property Insurance, General Liability Insurance and Workers' Compensation Insurance. Services it lists include Risk Management Consulting, Claims Support Services and Customized Insurance Solutions. The audience it names is Business Owners, Corporate Executives, Risk Managers, aged 25-54 (North America, Europe). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Microsoft Azure. The keywords it claims start with "business insurance", "commercial insurance", "liability insurance" and "property insurance". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
155
In the file
Size
7.2K
Characters
Sections
12
Updated Feb 11, 2026
What the file says
# CNA Insurance Official Website ## About CNA Insurance is a leading provider of customized business insurance solutions, catering to a wide range of industries. With over a century of experience, CNA offers tailored coverage options to protect businesses from unforeseen risks and challenges. The company is committed to delivering innovative insurance products and exceptional customer service to empower businesses to thrive. Headquartered in Chicago, CNA leverages its expertise in risk management to meet the unique needs of its clients. **Areas of Work:** Insurance, Financial Services, Risk Management ## Things to Remember - **Website:** https://cna.com - **Address:** 151 N Franklin St, Chicago, IL 60606, United States - **Contact:** [email protected] - **Phone:** +1-312-822-5000 - **Hours:** Mon-Fri: 8AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Public - **Employees:** 5000 employees - **Revenue:** $10.5B - **Hiring Status:** Yes, actively hiring ## Products - **Commercial Property Insurance** (Contact for pricing): Protects businesses against property damage caused by events like fire, theft, or natural disasters. - **General Liability Insurance** (Contact for pricing): Covers legal liabilities arising from injuries, property damage, or other claims against a business. - **Workers' Compensation Insurance** (Contact for pricing): Provides cover
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Commercial Property InsuranceContact for pricing
- General Liability InsuranceContact for pricing
- Workers' Compensation InsuranceContact for pricing
- Professional Liability InsuranceContact for pricing
Services it tells AI about
- Risk Management ConsultingContact for quote
- Claims Support ServicesIncluded with policy
- Customized Insurance SolutionsContact for quote
Competitors it names
Audience it targets
Business Owners, Corporate Executives, Risk Managers · 25-54 · North America, Europe
Company type
Public · actively hiring
cna.com Organic Keywords
Google lists cna.com for about 3,729 keywords, which together bring an estimated 49,300 organic visits a month.
Ranking keywords
3.7K
Found in Google for this domain
Visits they bring
49.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
cna.com SEO Audit
The latest technical audit of cna.com scored 77 out of 100 overall. Performance is its weakest area at 61, while accessibility scores highest at 95. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalAdd a Meta Description
- CriticalFix Broken Links
- HighCreate a Sitemap
- HighOptimize Images with Alt Tags
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
cna.com Competitors and Alternatives
CNA Insurance's company profile names travelers.com, chubb.com and libertymutual.com as competitors. Its own llms.txt adds thehartford.com, statefarm.com and progressive.com. Outside its market, the domains ranked closest to it in our worldwide ranking are tiptorro.de, csc.dk, bjhxwj.com and fimela.com.
cna.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
cna.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for cna.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to cna.com
Neighbours of #112,446 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. cna.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.