Last updated: September 2026

Sep 2026

closebrothers.com — September 2026 traffic, keywords & AI visibility

Close Brothers GroupFinTech, Finance & Insurance

Global rank: Worldwide · 2026-09

#274,348

AI visibility: Grade D

59

SEO health: Latest audit

0

Visits

414

per month, estimated

Keywords

167

ranking in Google

Organic share

100%

414 organic visits

LLMS.txt

Published

75 lines AI engines can read

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closebrothers.com Company Profile

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Close Brothers Group delivers focused financial solutions across lending, investment management and savings products. The firm works with SMEs that need straightforward access to business loans and asset finance without the complexity of larger banks. Individuals benefit from personal finance options and tax-efficient planning services that fit real life situations. Risk management sits at the core of every offering,…

Close Brothers Group was founded in 1878, about 148 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Financial Services, SME Finance, Investment Management and Commercial Lending. Its tagline reads: "Specialist financial services for UK businesses and individuals".

Financial ServicesSME FinanceInvestment ManagementCommercial Lending
Sector
FinTech, Finance & Insurance
Headquarters
London, United Kingdom
Founded
1878
Employees
1001-5000
Revenue
Not Disclosed
Funding
Not Disclosed

closebrothers.com Web Traffic Statistics

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Key findings

  • Close Brothers Group (FinTech, Finance & Insurance) is ranked #274,348 worldwide in our September 2026 domain ranking, up 12,746 places from #287,094 in August 2026.
  • It is estimated to receive about 414 visits a month from search, 100% of it organic, across 167 ranking keywords.
  • Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 75 lines.
  • Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
closebrothers.com global rank history
MonthRankMove
September 2026#274,348▲ 12,746
August 2026#287,094▼ 13,964
July 2026#273,130▼ 43,034
June 2026#230,096—
May 2026#230,096▼ 7,148
April 2026#222,948▲ 4,095
March 2026#227,043▲ 23,753
February 2026#250,796—

What this company does

Close Brothers Group delivers focused financial solutions across lending, investment management and savings products. The firm works with SMEs that need straightforward access to business loans and asset finance without the complexity of larger banks. Individuals benefit from personal finance options and tax-efficient planning services that fit real life situations. Risk management sits at the core of every offering,…

Our read on the site

The overall SEO health of Close Brothers' website is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, along with a slow page load t…

Financial ServicesSME FinanceInvestment ManagementCommercial Lending

closebrothers.com Traffic and Visitor Engagement

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closebrothers.com draws an estimated 414 visits a month from search engines. Effectively all of it is organic — about 414 visits from unpaid results. Spread across 167 ranking keywords, that averages roughly 2.5 organic visits per keyword.

Monthly visits

414

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

414

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

closebrothers.com AI Visibility

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On our AI visibility scale closebrothers.com earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

59out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data0/5

Not detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

closebrothers.com LLMS.txt

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The llms.txt on closebrothers.com runs to 75 lines (4,088 characters) across 12 sections, last generated in May 2026. It introduces the site as "Close Brothers Financial Services". It tells AI engines the business works in Financial Services, SME Finance and Investment Management. It describes 4 products, including Business Loans, Asset Finance and Investment Management. Services it lists include Financial Planning, Tax Strategy Consulting and Risk Assessment. It targets United Kingdom. The keywords it claims start with "business financing", "investment solutions", "financial planning" and "loan application". It gives the company type as Public.

Status

Published

AI engines can read it

Lines

75

In the file

Size

4.1K

Characters

Sections

12

Updated May 30, 2026

What the file says

# Close Brothers Financial Services

## About
Close Brothers Group delivers focused financial solutions across lending, investment management and savings products. The firm works with SMEs that need straightforward access to business loans and asset finance without the complexity of larger banks. Individuals benefit from personal finance options and tax-efficient planning services that fit real life situations. Risk management sits at the core of every offering, helping clients navigate credit decisions and market volatility with clear advice. The company maintains a relationship-driven model rather than high-volume retail banking. Its teams understand sector-specific challenges in areas such as agriculture, construction and professional services. Investment solutions are tailored to preserve capital while generating steady returns for private clients and trusts. Financial planning services cover retirement, inheritance and cash-flow needs with practical steps rather than generic models. Loan applications are handled directly, cutting down on paperwork and approval times for growing companies. Tax strategies are developed alongside accountants to keep structures efficient and compliant. Close Brothers avoids one-size-fits-all products, preferring bespoke facilities that match each client's actual cash cycle. The group has built long-term partnerships with brokers and introducer

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Financial ServicesSME FinanceInvestment Management

Keywords it claims

business financinginvestment solutionsfinancial planningloan applicationrisk managementSME financetax strategiesfinancial consultingbusiness creditinvestment advice

Technologies

None listed

Products it tells AI about

  • Business LoansContact for pricing
  • Asset FinanceContact for pricing
  • Investment ManagementContact for pricing
  • Savings AccountsContact for pricing

Services it tells AI about

  • Financial PlanningContact for pricing
  • Tax Strategy ConsultingContact for pricing
  • Risk AssessmentContact for pricing

Competitors it names

https://www.barclays.co.ukhttps://www.hsbc.co.ukhttps://www.lloydsbankinggroup.comhttps://www.rbs.co.ukhttps://www.natwest.comhttps://www.tsb.co.uk

Audience it targets

United Kingdom

Company type

Public

closebrothers.com Organic Keywords

See all keywords

Google lists closebrothers.com for about 167 keywords, which together bring an estimated 414 organic visits a month.

Ranking keywords

167

Found in Google for this domain

Visits they bring

414

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Financial ServicesSME FinanceInvestment ManagementCommercial Lending

closebrothers.com SEO Audit

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The latest technical audit of closebrothers.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Essential On-Page SEO Elements
  • HighCreate a Sitemap and Robots.txt
  • HighAdd Viewport Meta Tag
  • CriticalOptimize Page Load Speed

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

closebrothers.com Competitors and Alternatives

Compare competitors

Close Brothers Group's company profile names https://www.barclays.co.uk, https://www.hsbc.co.uk, https://www.lloydsbankinggroup.com and https://www.rbs.co.uk as competitors. Its own llms.txt adds https://www.natwest.com and https://www.tsb.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are sputnikvaccine.com, kodable.com, creem.io and calat.net.

https://www.barclays.co.uk
https://www.hsbc.co.uk
https://www.lloydsbankinggroup.com
https://www.rbs.co.uk
https://www.natwest.com
https://www.tsb.co.uk

closebrothers.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

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