Last updated: September 2026
Global rank: Worldwide · 2026-09
#200,113
AI visibility: Grade B
77
SEO health: Latest audit
77
Visits
4.2K
per month, estimated
Keywords
268
ranking in Google
Organic share
100%
4.2K organic visits
LLMS.txt
Published
135 lines AI engines can read
You're seeing the free preview of cii.co.uk
cii.co.uk Web Traffic Statistics
Key findings
- CII Financial Services (FinTech, Finance & Insurance) is ranked #200,113 worldwide in our September 2026 domain ranking, up 4,513 places from #204,626 in August 2026.
- It is estimated to receive about 4,190 visits a month from search, 100% of it organic, across 268 ranking keywords.
- Its AI visibility score is 77 out of 100 (grade B), with a published llms.txt of 135 lines.
- Its last technical audit scored 77/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #200,113 | ▲ 4,513 |
| August 2026 | #204,626 | ▲ 3,799 |
| July 2026 | #208,425 | ▲ 3,287 |
| June 2026 | #211,712 | — |
| May 2026 | #211,712 | ▲ 13,167 |
| April 2026 | #224,879 | ▼ 15,480 |
| March 2026 | #209,399 | ▼ 3,740 |
| February 2026 | #205,659 | — |
What this company does
CII Financial Services has carved out a clear spot in the UK insurance space by focusing on advice that matches how people actually live and work. They spend time understanding each client's situation instead of pushing standard packages that often leave gaps or cost too much. Freelancers, families, first-time homeowners and growing startups all turn to them for cover that lines up with their day-to-day risks. The te…
Our read on the site
The overall SEO health of cii.co.uk is concerning, with critical issues in on-page elements such as missing title tags and meta descriptions, as well as a lack of H1 headings. Technical aspects also require attention, particularly the absence of a viewport meta tag, robots.txt, and sitemap.xml, which could hinder searc…
cii.co.uk Traffic and Visitor Engagement
Search engines send cii.co.uk an estimated 4,190 visits a month. Effectively all of it is organic — about 4,190 visits from unpaid results. Spread across 268 ranking keywords, that averages roughly 16 organic visits per keyword.
Monthly visits
4.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
cii.co.uk AI Visibility
cii.co.uk scores 77 out of 100 on our AI visibility scale, grade B. It takes full marks for LLMS.txt. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25), Structured data (0/5) and SEO health (18/20).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
cii.co.uk LLMS.txt
The llms.txt on cii.co.uk runs to 135 lines (5,505 characters) across 12 sections, last generated in August 2026. It introduces the site as "Your trusted partner for smart insurance choices and financial peace of mind". It tells AI engines the business works in Insurance Brokerage, Risk Advisory and Claims Management. It describes 3 products, including Home Insurance, Auto Insurance and Business Protection. Services it lists include Personalized Consultation, Claims Assistance and Premium Review. It targets UK. The keywords it claims start with "insurance advice", "personalized policies", "UK insurance" and "claims help".
Status
Published
AI engines can read it
Lines
135
In the file
Size
5.5K
Characters
Sections
12
Updated Aug 25, 2026
What the file says
# Your trusted partner for smart insurance choices and financial peace of mind ## About CII Financial Services focuses on advice that matches how people actually live and work rather than standard packages. They take time to understand each client's situation to avoid gaps or overpaying. Freelancers, families and startups use them for cover that lines up with real risks. The team has earned a reputation for handling claims quickly without delays. They explain policy details in plain language and run sessions on cutting premiums. Transparency and long-term relationships guide their work across the UK. Clients value the honest quotes and follow-up support even after policies are in place. The firm tracks new risks like cyber threats and green home options. Their approach saves time, money and stress while keeping protection solid. **Areas of Work:** Insurance Brokerage, Risk Advisory, Claims Management ## Things to Remember - **Website:** https://cii.co.uk - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** GBP - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Home Insurance** (Contact for pricing): Tailored home cover for owners and renters - **Auto Insurance** (Contact for pricing): Vehicle policies matched to driving habits - **Business Protectio
Sections in the file
Areas of work
Keywords it claims
Technologies
None listed
Products it tells AI about
- Home InsuranceContact for pricing
- Auto InsuranceContact for pricing
- Business ProtectionContact for pricing
Services it tells AI about
- Personalized ConsultationContact for pricing
- Claims AssistanceContact for pricing
- Premium ReviewContact for pricing
Competitors it names
Audience it targets
UK
Company type
Private
cii.co.uk Organic Keywords
Google lists cii.co.uk for about 268 keywords, which together bring an estimated 4,190 organic visits a month.
Ranking keywords
268
Found in Google for this domain
Visits they bring
4.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
cii.co.uk SEO Audit
The latest technical audit of cii.co.uk scored 77 out of 100 overall. Accessibility is its weakest area at 64, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt and Sitemap.xml
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
cii.co.uk Competitors and Alternatives
CII Financial Services's company profile names directline.com, aviva.co.uk, admiral.com and comparethemarket.com as competitors. Its own llms.txt adds gocompare.com and axa.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are fotoforensics.com, 26bronzeuponjb.com, securitytrax.com and datascom.com.
cii.co.uk Company Profile
CII Financial Services has carved out a clear spot in the UK insurance space by focusing on advice that matches how people actually live and work. They spend time understanding each client's situation instead of pushing standard packages that often leave gaps or cost too much. Freelancers, families, first-time homeowners and growing startups all turn to them for cover that lines up with their day-to-day risks. The te…
CII Financial Services is headquartered in UK. Its workforce is listed as between 11 and 50 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Professional & Business Services, Insurance Brokerage and Risk Advisory. Total funding on record is Bootstrapped. Its tagline reads: "Personalized insurance advice that fits real-life needs, not cookie-cutter policies".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- UK
- Founded
- Not Disclosed
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
cii.co.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
cii.co.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for cii.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to cii.co.uk
Neighbours of #200,113 in our worldwide ranking — each with its own report.
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