choosingwisely.org — September 2026 traffic, keywords & AI visibility

Search engines send choosingwisely.org an estimated 1,186 visits a month. Effectively all of it is organic — about 1,186 visits from unpaid results. Spread across 61 ranking keywords, that averages roughly 19 organic visits per keyword.

choosingwisely.org scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on choosingwisely.org runs to 166 lines (7,659 characters) across 12 sections, last generated in May 2026. It introduces the site as "Choosing Wisely: An Initiative of the ABIM Foundation". It tells AI engines the business works in Healthcare Quality Improvement, Patient Safety and Evidence-Based Medicine. It describes 5 products, with prices such as 5 Questions Patient Brochure at Free, 5 Preguntas Brochure at Free and Do You Need That Test? at Free. Services it lists include Campaign Resources Access, Research and Evaluation Reports, Multilingual Patient Education and Clinician Toolkits. The audience it names is Healthcare Professionals, Patients, Medical Organizations, aged All Ages (United States). Technologies it mentions include HTTPS, robots.txt, sitemap.xml and PDF Hosting. The keywords it claims start with "Choosing Wisely", "ABIM Foundation", "low-value care" and "unnecessary tests". It gives the company type as Non-Profit Initiative.

# Choosing Wisely: An Initiative of the ABIM Foundation

## About
Choosing Wisely ran as an 11-year campaign from the ABIM Foundation, focused on cutting back on unnecessary medical tests, treatments, and procedures through better clinician-patient talks. It got medical societies to publish lists of overused practices, supported by solid evidence of limited value or risks. The effort pushed shared decision-making to empower patients with clear info on options. Free resources included brochures in English and Spanish, survey reports, and guides for vulnerable groups. These tools helped spark real changes in how care gets delivered, aiming to trim costs while keeping quality high. Studies showed growing awareness and drops in low-value care adoption. The campaign teamed up with advocacy groups to reach wider audiences. Now wrapped up, the site keeps all materials alive for ongoing use in quality improvement. It stands as a model for tackling overuse via education and collaboration. Legacy impacts linger in hospital protocols and physician training programs.

**Areas of Work:** Healthcare Quality Improvement, Patient Safety, Evidence-Based Medicine

## Things to Remember
- **Website:** https://choosingwisely.org
- **Address:** Philadelphia, Pennsylvania, United States
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** 
- **Company Type:** Non-Profit Initi

Google lists choosingwisely.org for about 61 keywords, which together bring an estimated 1,186 organic visits a month.

The latest technical audit of choosingwisely.org scored 96 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Choosing Wisely's company profile names https://www.abimfoundation.org, https://www.nationalpartnership.org, https://www.ahrq.gov and https://www.healthcare.gov as competitors. Its own llms.txt adds https://www.cdc.gov. Outside its market, the domains ranked closest to it in our worldwide ranking are scpwiki.com, trikalaola.gr, zqzeorfd.cc and visitlaketahoe.com.

https://www.abimfoundation.org

https://www.nationalpartnership.org

https://www.ahrq.gov

https://www.healthcare.gov

https://www.cdc.gov