Last updated: August 2026
Global rank: Worldwide · 2026-08
#142,595
AI visibility: Grade B
72
SEO health: Latest audit
0
Visits
226.2K
per month, estimated
Keywords
6.3K
ranking in Google
Organic share
100%
226.2K organic visits
LLMS.txt
Published
74 lines AI engines can read
You're seeing the free preview of byrna.com
byrna.com Web Traffic Statistics
Key findings
- Byrna (Retail, E-commerce & Consumer Goods) is ranked #142,595 worldwide in our August 2026 domain ranking, up 139,855 places from #282,450 in July 2026.
- It is estimated to receive about 226,200 visits a month from search, 100% of it organic, across 6,284 ranking keywords.
- Its AI visibility score is 72 out of 100 (grade B), with a published llms.txt of 74 lines.
- Its last technical audit scored 0/100, with "Optimize Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #142,595 | ▲ 139,855 |
| July 2026 | #282,450 | ▼ 41,685 |
| June 2026 | #240,765 | — |
| May 2026 | #240,765 | ▼ 93,723 |
| April 2026 | #147,042 | ▼ 4,791 |
| March 2026 | #142,251 | ▲ 749 |
| February 2026 | #143,000 | — |
What this company does
Byrna makes non-lethal launchers and related gear that give people a practical way to protect themselves without crossing into firearms. The company focuses on compact, easy-to-use devices like the Byrna SD and CLX that fire kinetic rounds or chemical irritants to stop threats at a distance. Their lineup covers everything from compact models for everyday carry to larger kits meant for home defense and outdoor use. Cu…
Our read on the site
The SEO health of Byrna.com shows a solid foundation with a clear value proposition and a well-structured site. However, there are critical areas for improvement, particularly in on-page SEO elements such as image alt attributes and meta description length, which could enhance visibility and accessibility.
byrna.com Traffic and Visitor Engagement
Search engines send byrna.com an estimated 226,200 visits a month. Effectively all of it is organic — about 226,200 visits from unpaid results. Spread across 6,284 ranking keywords, that averages roughly 36 organic visits per keyword.
Monthly visits
226.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
226.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
byrna.com AI Visibility
byrna.com scores 72 out of 100 on our AI visibility scale, grade B. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt so AI crawlers can read you.
byrna.com LLMS.txt
The llms.txt on byrna.com runs to 74 lines (4,607 characters) across 12 sections, last generated in May 2026. It introduces the site as "Byrna Non-Lethal Self Defense". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Manufacturing, Industrials & Materials; and Self-Defense Products. It describes 3 products, including Byrna SD Launcher, Byrna CLX Launcher Universal Kit and Byrna Compact Launcher Kit. Services it lists include Self-Defense Workshops and Product Bundling. The audience it names is Safety-conscious adults, aged 18-65 (United States and international). Technologies it mentions include HTTPS and Sitemap. The keywords it claims start with "non-lethal self-defense", "pepper spray", "self-defense training" and "personal safety".
Status
Published
AI engines can read it
Lines
74
In the file
Size
4.6K
Characters
Sections
12
Updated May 25, 2026
What the file says
# Byrna Non-Lethal Self Defense ## About Byrna makes non-lethal launchers and related gear that give people a practical way to protect themselves without crossing into firearms. The company focuses on compact, easy-to-use devices like the Byrna SD and CLX that fire kinetic rounds or chemical irritants to stop threats at a distance. Their lineup covers everything from compact models for everyday carry to larger kits meant for home defense and outdoor use. Customers range from women looking for discreet options to college students, elderly users, and anyone wanting training alongside the hardware. Byrna sells direct through its site with bundles that include launchers, projectiles, and accessories so buyers get a complete setup in one order. The products emphasize safety features such as no background check requirements in most states and lower legal risk compared to traditional weapons. Training resources and technique guides help users feel confident handling the gear before they ever need it. Byrna positions itself as an alternative to pepper spray or tasers by offering greater range and multiple shot capacity in a single device. The brand keeps expanding its accessory line with holsters, practice rounds, and replacement parts to support repeat customers. Product development stays centered on reliability, ease of use, and staying within non-lethal regulations across different
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Byrna SD LauncherContact for pricing
- Byrna CLX Launcher Universal KitContact for pricing
- Byrna Compact Launcher KitContact for pricing
Services it tells AI about
- Self-Defense WorkshopsVaries
- Product BundlingIncluded with purchase
Competitors it names
Audience it targets
Safety-conscious adults · 18-65 · United States and international
Company type
Private
byrna.com Organic Keywords
Google lists byrna.com for about 6,284 keywords, which together bring an estimated 226,200 organic visits a month.
Ranking keywords
6.3K
Found in Google for this domain
Visits they bring
226.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
byrna.com SEO Audit
The latest technical audit of byrna.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalOptimize Meta Description
- HighAdd Alt Text to Images
- HighImplement Robots.txt File
- CriticalImprove Page Load Speed
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
byrna.com Competitors and Alternatives
Byrna's company profile names https://www.taser.com, https://www.sabresafety.com, https://www.mace.com and https://www.defensedevices.com as competitors. Its own llms.txt adds https://www.selfdefenseproducts.com and https://www.protectyourself.com. Outside its market, the domains ranked closest to it in our worldwide ranking are recordshopx.com, vroom.be, palgrave-journals.com and whonix.org.
byrna.com Company Profile
Byrna makes non-lethal launchers and related gear that give people a practical way to protect themselves without crossing into firearms. The company focuses on compact, easy-to-use devices like the Byrna SD and CLX that fire kinetic rounds or chemical irritants to stop threats at a distance. Their lineup covers everything from compact models for everyday carry to larger kits meant for home defense and outdoor use. Cu…
Byrna was founded in 2016, about 10 years ago. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Self-Defense Products; and Personal Safety Equipment. Products on record for it: Byrna SD Launcher and Byrna CLX Launcher Kit. Its tagline reads: "Non-lethal self-defense products built for real protection".
- Sector
- Retail, E-commerce & Consumer Goods
- Founded
- 2016
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Byrna SD Launcher, Byrna CLX Launcher Kit
byrna.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
byrna.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for byrna.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to byrna.com
Neighbours of #142,595 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. byrna.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.