Last updated: September 2026
Global rank: Worldwide · 2026-09
#95,727
AI visibility: Grade A+
97
SEO health: Latest audit
98
Visits
123
per month, estimated
Keywords
3
ranking in Google
Organic share
100%
123 organic visits
LLMS.txt
Published
179 lines AI engines can read
You're seeing the free preview of buttondown.email
buttondown.email Company Profile
Buttondown is a platform built specifically for sending and managing email newsletters. It handles the basics like subscriber sign-ups, email delivery, and simple analytics so that the person running the newsletter doesn't have to worry about servers or complicated setups. The focus is on keeping everything straightforward, from the initial setup to ongoing sends, which means users spend less time troubleshooting and…
Buttondown was founded in 2018, about 8 years ago. Its workforce is listed as between 11 and 50 employees. Its profile files it under Software & Internet, with further tags for Marketing, Sales & Customer Experience; Email Marketing; and Newsletter Platforms. Products on record for it: Buttondown Newsletter Platform, Paid Subscriptions, Automation Workflows and Markdown Editor. Total funding on record is Bootstrapped. Its tagline reads: "Newsletter software for people like you".
- Sector
- Software & Internet
- Founded
- 2018
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Buttondown Newsletter Platform, Paid Subscriptions, Automation Workflows, Markdown Editor
buttondown.email Web Traffic Statistics
Key findings
- Buttondown (Software & Internet) is ranked #95,727 worldwide in our September 2026 domain ranking, inside the top 100,000, up 5,663 places from #101,390 in August 2026.
- It is estimated to receive about 123 visits a month from search, 100% of it organic, across 3 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 179 lines.
- Its last technical audit scored 98/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #95,727 | ▲ 5,663 |
| August 2026 | #101,390 | ▼ 993 |
| July 2026 | #100,397 | ▲ 597 |
| June 2026 | #100,994 | — |
| May 2026 | #100,994 | ▼ 3,722 |
| April 2026 | #97,272 | ▲ 1,082 |
| March 2026 | #98,354 | ▼ 1,589 |
| February 2026 | #96,765 | — |
What this company does
Buttondown is a platform built specifically for sending and managing email newsletters. It handles the basics like subscriber sign-ups, email delivery, and simple analytics so that the person running the newsletter doesn't have to worry about servers or complicated setups. The focus is on keeping everything straightforward, from the initial setup to ongoing sends, which means users spend less time troubleshooting and…
Our read on the site
The overall SEO health of buttondown.email is strong, with high performance, accessibility, best practices, and SEO scores. However, there are opportunities for improvement in content strategy and image optimization that could enhance user experience and search visibility.
buttondown.email Traffic and Visitor Engagement
buttondown.email draws an estimated 123 visits a month from search engines. Effectively all of it is organic — about 123 visits from unpaid results. Spread across 3 ranking keywords, that averages roughly 41 organic visits per keyword.
Monthly visits
123
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
123
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
buttondown.email AI Visibility
On our AI visibility scale buttondown.email earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
buttondown.email LLMS.txt
The llms.txt on buttondown.email runs to 179 lines (7,611 characters) across 12 sections, last generated in May 2026. It introduces the site as "Buttondown — Newsletter software for people like you". It tells AI engines the business works in Email Marketing, Newsletter Software and Creator Tools. It describes 5 products, with prices such as Buttondown Core at $9/month. Services it lists include Newsletter Migration, Email Deliverability Optimization, Custom Domain Setup and GDPR Compliance Tools. The audience it names is Writers, bloggers, content creators, aged 25-45 (Global). Technologies it mentions include React, Node.js, PostgreSQL, Stripe and SendGrid. The keywords it claims start with "newsletter software", "email platform", "newsletter creation" and "email marketing".
Status
Published
AI engines can read it
Lines
179
In the file
Size
7.6K
Characters
Sections
12
Updated May 11, 2026
What the file says
# Buttondown — Newsletter software for people like you ## About Buttondown provides an intuitive email platform tailored for newsletter publishers who prioritize content over complexity. It offers seamless tools for building subscriber lists, crafting emails with markdown, and analyzing performance without aggressive upselling. Key strengths include reliable deliverability, easy import from other platforms, and features like automations and paid subs that help creators monetize effectively. Designed for writers and small teams, Buttondown avoids the feature bloat of enterprise email tools, delivering a focused experience that scales with audience growth. Their blog shares practical advice on newsletter strategies, from subject lines to growth hacks, fostering a supportive ecosystem. Privacy-focused with GDPR tools built-in, it's ideal for global creators building trust with readers. The platform's flat-rate pricing based on subscribers makes it predictable and creator-friendly, positioning Buttondown as the reliable choice for long-term newsletter success in a competitive landscape. **Areas of Work:** Email Marketing, Newsletter Software, Creator Tools ## Things to Remember - **Website:** https://buttondown.email - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** USD - **Company Type:** Private - **Employees:** 11-50 - **Revenue:
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Buttondown Core$9/month
- Paid Subscriptions Add-onIncluded
- Automation FeaturesIncluded
- Analytics DashboardIncluded
- Markdown ComposerIncluded
Services it tells AI about
- Newsletter MigrationFree
- Email Deliverability OptimizationIncluded
- Custom Domain SetupIncluded
- GDPR Compliance ToolsIncluded
- Priority SupportPlan-dependent
Competitors it names
Audience it targets
Writers, bloggers, content creators · 25-45 · Global
Company type
Private
buttondown.email Organic Keywords
Google lists buttondown.email for about 3 keywords, which together bring an estimated 123 organic visits a month.
Ranking keywords
3
Found in Google for this domain
Visits they bring
123
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
buttondown.email SEO Audit
The latest technical audit of buttondown.email scored 98 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
Fix these first
- HighOptimize Image Alt Text
- CriticalCreate Content for Identified Gaps
- MediumImplement llms.txt File
- HighEnhance Meta Description
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
buttondown.email Competitors and Alternatives
Buttondown's company profile names https://substack.com, https://mailchimp.com, https://convertkit.com and https://getresponse.com as competitors. Its own llms.txt adds https://sendinblue.com and https://aweber.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ouplaw.com, sciencebehindecommerce.com, kepco.co.jp and gzqzh.cn.
buttondown.email Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
buttondown.email Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for buttondown.email yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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