Last updated: September 2026
Global rank: Worldwide · 2026-09
#464,390
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
15
per month, estimated
Keywords
61
ranking in Google
Organic share
100%
15 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of bulls.de
bulls.de Company Profile
Bulls Sports Equipment stands out as a go-to online destination for athletes and sports enthusiasts seeking top-quality gear without breaking the bank. From running shoes to team jerseys, they stock everything needed to perform at peak levels, with a keen eye on durability and style. Their catalog spans multiple sports, making it easy for beginners and pros alike to find the right fit. What sets Bulls apart is their…
Bulls Sports Equipment was founded in 2015, about 11 years ago. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Sports Equipment; and Online Retail. Products on record for it: Running Shoes, Soccer Gear, Gym Equipment and Biking Accessories. Total funding on record is Bootstrapped. Its tagline reads: "Gear up for victory with Bulls – premium sports equipment for every athlete".
- Sector
- Retail, E-commerce & Consumer Goods
- Founded
- 2015
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Running Shoes, Soccer Gear, Gym Equipment, Biking Accessories
bulls.de Web Traffic Statistics
Key findings
- Bulls Sports Equipment (Retail, E-commerce & Consumer Goods) is ranked #464,390 worldwide in our September 2026 domain ranking, down 30,437 places from #433,953 in August 2026.
- It is estimated to receive about 15 visits a month from search, 100% of it organic, across 61 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #464,390 | ▼ 30,437 |
| August 2026 | #433,953 | ▲ 11,365 |
| July 2026 | #445,318 | ▲ 33,431 |
| June 2026 | #478,749 | — |
| May 2026 | #478,749 | ▲ 82,761 |
| April 2026 | #561,510 | ▲ 108,047 |
| March 2026 | #669,557 | ▲ 71,929 |
| February 2026 | #741,486 | — |
What this company does
Bulls Sports Equipment stands out as a go-to online destination for athletes and sports enthusiasts seeking top-quality gear without breaking the bank. From running shoes to team jerseys, they stock everything needed to perform at peak levels, with a keen eye on durability and style. Their catalog spans multiple sports, making it easy for beginners and pros alike to find the right fit. What sets Bulls apart is their…
Our read on the site
The overall SEO health of bulls.de is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, there are significant technical issues including the absence of a viewport meta tag, robots.txt, sitemap.xml, and a favicon, which severely hinder the site's search…
bulls.de Traffic and Visitor Engagement
Search engines send bulls.de an estimated 15 visits a month. Effectively all of it is organic — about 15 visits from unpaid results. Spread across 61 ranking keywords, that averages roughly 0.2 organic visits per keyword.
Monthly visits
15
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
15
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
bulls.de AI Visibility
bulls.de scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
bulls.de LLMS.txt
The llms.txt on bulls.de runs to 81 lines (3,358 characters) across 12 sections, last generated in May 2026. It introduces the site as "Bulls Sports Equipment". It tells AI engines the business works in Sports Equipment Retail, Online Sporting Goods and Athletic Gear E-commerce. It describes 5 products, with prices such as Bulls Running Shoes at $89, Bulls Soccer Kit at $129 and Bulls Gym Dumbbells at $59. Services it lists include Gear Maintenance Guides, Personalized Buying Advice, Bundle Discounts and Fast Shipping. The audience it names is Athletes, parents, fitness fans, aged 18-45 (Europe). Technologies it mentions include HTTPS, E-commerce Platform and Basic Analytics. The keywords it claims start with "sports equipment", "buy sports gear", "best sports equipment" and "sports gear reviews".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.4K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Bulls Sports Equipment ## About Bulls Sports Equipment runs an online store packed with everything from running shoes to full team kits, targeting athletes who want reliable gear at fair prices. They emphasize reviews, maintenance advice, and eco-friendly picks that stand up to real use. Shoppers find detailed guides for beginners and pros, plus tips on trends and discounts. The brand 'Bulls gear' is building buzz through practical content and quality curation. Unlike flashy giants, Bulls keeps it real with straightforward shopping and community-driven insights. Their selection covers kids to adults across soccer, running, gym, and more. Fast shipping and bundle deals sweeten the pot for repeat buyers. As they scale, expect deeper personalization and expanded sustainable lines. This is sports retail done right – accessible, informed, and geared for wins. **Areas of Work:** Sports Equipment Retail, Online Sporting Goods, Athletic Gear E-commerce ## Things to Remember - **Website:** https://bulls.de - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** EUR - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** $5-10M - **Hiring Status:** Not currently hiring ## Products - **Bulls Running Shoes** ($89): Durable shoes for daily training with eco-cushioning - **Bulls Soccer Kit** ($129): Complete jersey and shorts set for teams
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Bulls Running Shoes$89
- Bulls Soccer Kit$129
- Bulls Gym Dumbbells$59
- Bulls Bike Helmet$49
- Bulls Training Bag$39
Services it tells AI about
- Gear Maintenance GuidesFree
- Personalized Buying AdviceFree
- Bundle DiscountsVaries
- Fast ShippingIncluded
- Product ReviewsFree
Competitors it names
Audience it targets
Athletes, parents, fitness fans · 18-45 · Europe
Company type
Private
bulls.de Organic Keywords
Google lists bulls.de for about 61 keywords, which together bring an estimated 15 organic visits a month.
Ranking keywords
61
Found in Google for this domain
Visits they bring
15
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
bulls.de SEO Audit
The latest technical audit of bulls.de scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- CriticalAdd a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
bulls.de Competitors and Alternatives
Bulls Sports Equipment's company profile names https://www.nike.com, https://www.adidas.com, https://www.underarmour.com and https://www.decathlon.com as competitors. Its own llms.txt adds https://www.rei.com and https://www.sportsdirect.com. Outside its market, the domains ranked closest to it in our worldwide ranking are adfc.cn, utwook.com, vintage8mmporn.com and redmanshop.com.
bulls.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
bulls.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bulls.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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