Last updated: August 2026
Global rank: Worldwide · 2026-08
#26,592
AI visibility: Grade A+
95
SEO health: Latest audit
66
Visits
1.4M
per month, estimated
Keywords
46.7K
ranking in Google
Organic share
100%
1.4M organic visits
LLMS.txt
Published
147 lines AI engines can read
You're seeing the free preview of brp.com
brp.com Web Traffic Statistics
Key findings
- Bombardier Recreational Products (Powersports) is ranked #26,592 worldwide in our August 2026 domain ranking, inside the top 100,000, up 8 places from #26,600 in July 2026.
- It is estimated to receive about 1.4 million visits a month from search, 100% of it organic, across 46,700 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 147 lines.
- Its last technical audit scored 66/100, with "Improve Site Performance" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #26,592 | ▲ 8 |
| July 2026 | #26,600 | ▼ 22 |
| June 2026 | #26,578 | — |
| May 2026 | #26,578 | ▼ 707 |
| April 2026 | #25,871 | ▲ 52 |
| March 2026 | #25,923 | ▲ 247 |
| February 2026 | #26,170 | — |
What this company does
Bombardier Recreational Products, or BRP, makes a variety of vehicles designed for recreational use in different outdoor settings. Through brands like Sea-Doo for watercraft, Can-Am for off-road models, and Ski-Doo along with Lynx for snowmobiles, the company gives people options to travel across water, through forests, or over snow-covered landscapes. The focus stays on vehicles that respond well to rider input and…
Our read on the site
The overall SEO health of brp.com is moderate, with strong accessibility and SEO scores, but significant performance issues that need urgent attention. The site has some on-page optimization issues, including missing alt attributes and potential content gaps that could enhance its visibility and engagement.
brp.com Traffic and Visitor Engagement
Search engines send brp.com an estimated 1.4 million visits a month. Effectively all of it is organic — about 1.4 million visits from unpaid results. Paid search contributes only about 847 visits a month. Spread across 46,700 ranking keywords, that averages roughly 31 organic visits per keyword.
Monthly visits
1.4M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.4M
100% of all traffic
Paid visits
847
0.06% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
brp.com AI Visibility
brp.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
brp.com LLMS.txt
The llms.txt on brp.com runs to 147 lines (6,503 characters) across 12 sections, last generated in March 2026. It introduces the site as "Bombardier Recreational Products Official Website". It tells AI engines the business works in Powersports, Recreational Vehicles and Manufacturing. It describes 4 products, including Sea-Doo Personal Watercraft, Can-Am Off-Road Vehicles and Ski-Doo Snowmobiles. Services it lists include Dealership Network Support and Customer Service & Repairs. The audience it names is Adventure Enthusiasts, Outdoor Sports Lovers, Recreational Vehicle Users, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "powersports", "recreational vehicles", "Sea-Doo" and "Can-Am". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
147
In the file
Size
6.5K
Characters
Sections
12
Updated Mar 12, 2026
What the file says
# Bombardier Recreational Products Official Website ## About Bombardier Recreational Products (BRP) is a global leader in the powersports industry, renowned for its innovative and iconic brands like Sea-Doo, Can-Am, Lynx, and Ski-Doo. The company designs, manufactures, and distributes a wide range of recreational vehicles for adventure enthusiasts across snow, water, and land. With a strong commitment to quality, performance, and cutting-edge technology, BRP enhances customer experiences through exceptional products and services. **Areas of Work:** Powersports, Recreational Vehicles, Manufacturing ## Things to Remember - **Website:** https://brp.com - **Address:** 726, rue de la Montagne, Valcourt, QC J0E 2L0, Canada - **Contact:** [email protected] - **Phone:** +1-450-532-6111 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Toronto - **Currency:** CAD - **Company Type:** Public - **Employees:** 7,000 employees - **Revenue:** $4.5B - **Hiring Status:** Yes, actively hiring ## Products - **Sea-Doo Personal Watercraft** (Contact for pricing): High-performance personal watercraft designed for thrilling water adventures with advanced technology and comfort. - **Can-Am Off-Road Vehicles** (Contact for pricing): Rugged and versatile off-road vehicles built for challenging terrains and outdoor exploration. - **Ski-Doo Snowmobiles** (Contact for pricing): Innovative snowmobiles en
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Sea-Doo Personal WatercraftContact for pricing
- Can-Am Off-Road VehiclesContact for pricing
- Ski-Doo SnowmobilesContact for pricing
- Lynx SnowmobilesContact for pricing
Services it tells AI about
- Dealership Network SupportContact for quote
- Customer Service & RepairsContact for quote
Competitors it names
Audience it targets
Adventure Enthusiasts, Outdoor Sports Lovers, Recreational Vehicle Users · 18-54 · Global
Company type
Public · actively hiring
brp.com Organic Keywords
Google lists brp.com for about 46,700 keywords, which together bring an estimated 1.4 million organic visits a month.
Ranking keywords
46.7K
Found in Google for this domain
Visits they bring
1.4M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
brp.com SEO Audit
The latest technical audit of brp.com scored 66 out of 100 overall. Performance is its weakest area at 17, while accessibility scores highest at 98. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Site Performance
- HighAdd Missing Alt Attributes
- MediumOptimize Meta Descriptions
- MediumEnhance Heading Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
brp.com Competitors and Alternatives
Bombardier Recreational Products's company profile names polaris.com, yamaha-motor.com and honda.com as competitors. Its own llms.txt adds kawasaki.com and arcticcat.com. Outside its market, the domains ranked closest to it in our worldwide ranking are hoff.ru, p3crowd.com, rdtcdn.com and konaman.ru.
brp.com Company Profile
Bombardier Recreational Products, or BRP, makes a variety of vehicles designed for recreational use in different outdoor settings. Through brands like Sea-Doo for watercraft, Can-Am for off-road models, and Ski-Doo along with Lynx for snowmobiles, the company gives people options to travel across water, through forests, or over snow-covered landscapes. The focus stays on vehicles that respond well to rider input and…
Founded in 2003 (about 23 years ago), Bombardier Recreational Products is based in Valcourt, Canada. Its workforce is listed as more than 5,001 employees. Its profile files it under Powersports, with further tags for Recreational Vehicles, Manufacturing and B2C. Products on record for it: Sea-Doo Personal Watercraft, Can-Am Off-Road Vehicles, Ski-Doo Snowmobiles and Lynx Snowmobiles. Reported revenue is $4.5B (2022). Its tagline reads: "WE EXIST TO CREATE NEW WAYS TO MOVE PEOPLE".
- Sector
- Powersports
- Headquarters
- Valcourt, Canada
- Founded
- 2003
- Employees
- 5001+
- Revenue
- $4.5B (2022)
- Funding
- Not Disclosed
- Products
- Sea-Doo Personal Watercraft, Can-Am Off-Road Vehicles, Ski-Doo Snowmobiles, Lynx Snowmobiles
brp.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
brp.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for brp.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #26,592 in our worldwide ranking — each with its own report.
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