Last updated: September 2026
Global rank: Worldwide · 2026-09
#121,997
AI visibility: Grade A+
97
SEO health: Latest audit
79
Visits
129.2K
per month, estimated
Keywords
31.6K
ranking in Google
Organic share
100%
129.2K organic visits
LLMS.txt
Published
156 lines AI engines can read
You're seeing the free preview of brownstoner.com
brownstoner.com Company Profile
Brownstoner has been the pulse of Brooklyn real estate for over a decade, delivering sharp insights into the borough's ever-shifting housing market. From breaking news on blockbuster sales to deep dives on up-and-coming neighborhoods like Bushwick and Bed-Stuy, they cover it all with a local's eye. Readers turn to them for practical advice on renovations, rental hunts, and spotting the next hot spot before the crowds…
Brownstoner was founded in 2007, about 19 years ago, and is headquartered in Brooklyn, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Real Estate Media, with further tags for Local News, Brooklyn and Housing Trends. Products on record for it: Daily Newsletter, Neighborhood Guides and Market Reports. Total funding on record is Bootstrapped. Its tagline reads: "Brooklyn's go-to source for real estate news, neighborhood vibes, and home tips".
- Sector
- Real Estate Media
- Headquarters
- Brooklyn, United States
- Founded
- 2007
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Daily Newsletter, Neighborhood Guides, Market Reports
brownstoner.com Web Traffic Statistics
Key findings
- Brownstoner (Real Estate Media) is ranked #121,997 worldwide in our September 2026 domain ranking, up 2,176 places from #124,173 in August 2026.
- It is estimated to receive about 129,200 visits a month from search, 100% of it organic, across 31,600 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 156 lines.
- Its last technical audit scored 79/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #121,997 | ▲ 2,176 |
| August 2026 | #124,173 | ▲ 6,193 |
| July 2026 | #130,366 | ▼ 6,753 |
| June 2026 | #123,613 | — |
| May 2026 | #123,613 | ▲ 49,323 |
| April 2026 | #172,936 | ▲ 3,775 |
| March 2026 | #176,711 | ▼ 4,997 |
| February 2026 | #171,714 | — |
What this company does
Brownstoner has been the pulse of Brooklyn real estate for over a decade, delivering sharp insights into the borough's ever-shifting housing market. From breaking news on blockbuster sales to deep dives on up-and-coming neighborhoods like Bushwick and Bed-Stuy, they cover it all with a local's eye. Readers turn to them for practical advice on renovations, rental hunts, and spotting the next hot spot before the crowds…
Our read on the site
The overall SEO health of brownstoner.com is strong, with a perfect SEO score of 100/100 indicating effective optimization practices. However, there are areas for improvement in performance and accessibility that could enhance user experience and engagement.
brownstoner.com Traffic and Visitor Engagement
brownstoner.com draws an estimated 129,200 visits a month from search engines. Effectively all of it is organic — about 129,200 visits from unpaid results. Spread across 31,600 ranking keywords, that averages roughly 4.1 organic visits per keyword.
Monthly visits
129.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
129.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
brownstoner.com AI Visibility
On our AI visibility scale brownstoner.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
brownstoner.com LLMS.txt
The llms.txt on brownstoner.com runs to 156 lines (8,492 characters) across 12 sections, last generated in April 2026. It introduces the site as "Brownstoner - Brooklyn Real Estate News & Neighborhood Guides". It tells AI engines the business works in Real Estate Journalism, Local Media and Home & Lifestyle. It describes 4 products, with prices such as Daily Newsletter at Free, Neighborhood Guides at Free and Market Reports at Free / Premium $9.99. Services it lists include Advertising, Custom Features, Event Hosting and Newsletter Sponsorships. The audience it names is Millennials, Gen X, urban professionals, aged 25-54 (Brooklyn, New York City). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, XML Sitemap and Google Analytics. The keywords it claims start with "Brooklyn real estate", "real estate news", "NYC rentals" and "home improvement".
Status
Published
AI engines can read it
Lines
156
In the file
Size
8.5K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# Brownstoner - Brooklyn Real Estate News & Neighborhood Guides ## About Brownstoner stands out as Brooklyn's premier online hub for all things real estate, blending timely news with insider tips that locals swear by. They dish out everything from sales data and rental listings to renovation inspo and neighborhood spotlights, helping readers navigate the borough's wild market. Founded back in the blog era, they've grown into a trusted voice amid skyrocketing prices and constant flux. Their coverage spans brownstone flips in Cobble Hill to luxury condos in Williamsburg, always with fresh photos and market stats. Homeowners flock here for contractor recs and DIY ideas suited to NYC's quirky buildings. Renters get the lowdown on fair deals and landlord lowdowns. Investors appreciate the trend forecasts and developer scoops. What makes them indispensable is the community angle—event calendars, open house alerts, and reader polls keep it buzzing. They demystify zoning changes and financing hurdles too. In an age of aggregator sites, Brownstoner's original reporting cuts deeper. Social feeds amplify their reach with quick-hit videos and memes. Newsletters pack the best into your inbox daily. They've chronicled Brooklyn's boom from fringe to frenzy. Sustainability features highlight green builds in Red Hook. Broker interviews reveal off-market gems. It's a one-stop for anyone eyeing
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Daily NewsletterFree
- Neighborhood GuidesFree
- Market ReportsFree / Premium $9.99
- Video ToursFree
Services it tells AI about
- AdvertisingContact for rates
- Custom FeaturesContact for pricing
- Event HostingContact for sponsorship
- Newsletter SponsorshipsContact for rates
Competitors it names
Audience it targets
Millennials, Gen X, urban professionals · 25-54 · Brooklyn, New York City
Company type
Private
brownstoner.com Organic Keywords
Google lists brownstoner.com for about 31,600 keywords, which together bring an estimated 129,200 organic visits a month.
Ranking keywords
31.6K
Found in Google for this domain
Visits they bring
129.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
brownstoner.com SEO Audit
The latest technical audit of brownstoner.com scored 79 out of 100 overall. Performance is its weakest area at 64, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalOptimize Image Alt Text
- HighImprove Page Load Speed
- MediumCreate a llms.txt File
- HighEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
brownstoner.com Competitors and Alternatives
Brownstoner's company profile names https://www.nytimes.com/section/realestate, https://www.zillow.com/brooklyn-ny/, https://www.trulia.com/NY/Brooklyn/ and https://www.redfin.com/city/30739/NY/Brooklyn/housing-market as competitors. Its own llms.txt adds https://www.brooklynpaper.com/ and https://www.brooklyndaily.com/. Outside its market, the domains ranked closest to it in our worldwide ranking are nordstar.ru, daytonainternationalspeedway.com, cpa-content.com and jorte.net.
brownstoner.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
brownstoner.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for brownstoner.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to brownstoner.com
Neighbours of #121,997 in our worldwide ranking — each with its own report.
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