Last updated: September 2026
Global rank: Worldwide · 2026-09
#329,673
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
36
per month, estimated
Keywords
39
ranking in Google
Organic share
100%
36 organic visits
LLMS.txt
Published
76 lines AI engines can read
You're seeing the free preview of brita.net
brita.net Company Profile
Brita has spent decades focused on making everyday drinking water cleaner and more reliable for households around the globe. The company designs and sells pitcher-style filtration systems along with a full line of replacement cartridges that target common tap water impurities. Their products sit in kitchens from small apartments to large family homes, giving people an easy way to improve taste and reduce certain cont…
Founded in 1966 (about 60 years ago), Brita is based in Oakland, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Water Filtration, Consumer Goods and Sustainable Products. Total funding on record is Bootstrapped. Its tagline reads: "Better water, better world".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Oakland, United States
- Founded
- 1966
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
brita.net Web Traffic Statistics
Key findings
- Brita (Retail, E-commerce & Consumer Goods) is ranked #329,673 worldwide in our September 2026 domain ranking, down 33,167 places from #296,506 in August 2026.
- It is estimated to receive about 36 visits a month from search, 100% of it organic, across 39 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 76 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #329,673 | ▼ 33,167 |
| August 2026 | #296,506 | ▼ 71,834 |
| July 2026 | #224,672 | ▼ 50,724 |
| June 2026 | #173,948 | — |
| May 2026 | #173,948 | ▲ 109,866 |
| April 2026 | #283,814 | ▲ 11,610 |
| March 2026 | #295,424 | ▲ 56,846 |
| February 2026 | #352,270 | — |
What this company does
Brita has spent decades focused on making everyday drinking water cleaner and more reliable for households around the globe. The company designs and sells pitcher-style filtration systems along with a full line of replacement cartridges that target common tap water impurities. Their products sit in kitchens from small apartments to large family homes, giving people an easy way to improve taste and reduce certain cont…
Our read on the site
The SEO health of https://brita.net is critically compromised due to missing essential on-page elements such as title, meta description, and headers. Additionally, technical issues like the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's performance and search engine visibility.
brita.net Traffic and Visitor Engagement
Search engines send brita.net an estimated 36 visits a month. Effectively all of it is organic — about 36 visits from unpaid results. Spread across 39 ranking keywords, that averages roughly 0.9 organic visits per keyword.
Monthly visits
36
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
36
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
brita.net AI Visibility
brita.net scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
brita.net LLMS.txt
The llms.txt on brita.net runs to 76 lines (4,315 characters) across 12 sections, last generated in May 2026. It introduces the site as "Brita Water Filters". It tells AI engines the business works in Water Filtration, Consumer Goods and Sustainable Products. It describes 4 products, including Brita Standard Pitcher, Brita Elite Filter and Brita Stream Pitcher. Services it lists include Filter Subscription, Water Quality Guide and Product Support. Technologies it mentions include HTTPS. The keywords it claims start with "water filtration", "Brita pitcher", "filter replacement" and "clean drinking water".
Status
Published
AI engines can read it
Lines
76
In the file
Size
4.3K
Characters
Sections
12
Updated May 27, 2026
What the file says
# Brita Water Filters ## About Brita has spent decades focused on making everyday drinking water cleaner and more reliable for households around the globe. The company designs and sells pitcher-style filtration systems along with a full line of replacement cartridges that target common tap water impurities. Their products sit in kitchens from small apartments to large family homes, giving people an easy way to improve taste and reduce certain contaminants without complicated installation. Brita also puts real effort into cutting down plastic waste by offering an alternative to single-use bottles. Over the years the brand has built a reputation for straightforward, affordable filtration that fits into normal routines rather than requiring special equipment or service calls. Customers range from busy parents who want safer water for kids to environmentally aware adults trying to lower their plastic footprint. The company sells directly through major retailers and its own channels, keeping the focus on simple purchase and regular filter swaps. Brita maintains active work on material improvements and cartridge efficiency so each unit lasts longer and performs better. Their approach combines practical engineering with consumer feedback to refine pitcher shapes, flow rates, and filter capacity. The result is a product line that feels familiar yet keeps evolving with new water qualit
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Brita Standard PitcherContact for pricing
- Brita Elite FilterContact for pricing
- Brita Stream PitcherContact for pricing
- Brita Bottle FilterContact for pricing
Services it tells AI about
- Filter SubscriptionVaries
- Water Quality GuideFree
- Product SupportFree
Competitors it names
Company type
Private
brita.net Organic Keywords
Google lists brita.net for about 39 keywords, which together bring an estimated 36 organic visits a month.
Ranking keywords
39
Found in Google for this domain
Visits they bring
36
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
brita.net SEO Audit
The latest technical audit of brita.net scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate Robots.txt File
- HighGenerate Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
brita.net Competitors and Alternatives
Brita's company profile names https://www.pur.com, https://www.aquasana.com, https://www.filterbuy.com and https://www.culligan.com as competitors. Its own llms.txt adds https://www.everpure.com and https://www.waterfiltershop.com. Outside its market, the domains ranked closest to it in our worldwide ranking are liderpnevmatik.si, mgsend.org, baa.by and lacunalposes.shop.
brita.net Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
brita.net Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for brita.net yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to brita.net
Neighbours of #329,673 in our worldwide ranking — each with its own report.
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