Last updated: September 2026
Global rank: Worldwide · 2026-09
#646,226
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
501
per month, estimated
Keywords
222
ranking in Google
Organic share
100%
501 organic visits
LLMS.txt
Published
78 lines AI engines can read
You're seeing the free preview of brambles.com
brambles.com Company Profile
Brambles Limited operates the world’s largest pallet pooling network, helping manufacturers, retailers and logistics providers move goods more efficiently across continents. The company’s signature CHEP-branded pallets and containers circulate between thousands of supply chain partners, reducing waste and cutting the need for one-way packaging. By combining physical assets with data-driven tracking, Brambles gives cu…
Founded in 1875 (about 151 years ago), Brambles Limited is based in Sydney, Australia. Its workforce is listed as more than 10,001 employees. Its profile files it under Transportation, Mobility & Logistics, with further tags for Supply Chain Solutions, Pallet Pooling and Logistics Services. Products on record for it: CHEP Pallet Pooling, CHEP Container Pooling and CHEP Tracking & Analytics. Reported revenue is $6.2B (2024), and total funding is listed at Publicly listed. Its tagline reads: "Smarter supply chains start with smarter pallets".
- Sector
- Transportation, Mobility & Logistics
- Headquarters
- Sydney, Australia
- Founded
- 1875
- Employees
- 10,001+
- Revenue
- $6.2B (2024)
- Funding
- Publicly listed
- Products
- CHEP Pallet Pooling, CHEP Container Pooling, CHEP Tracking & Analytics
brambles.com Web Traffic Statistics
Key findings
- Brambles Limited (Transportation, Mobility & Logistics) is ranked #646,226 worldwide in our September 2026 domain ranking, down 24,814 places from #621,412 in August 2026.
- It is estimated to receive about 501 visits a month from search, 100% of it organic, across 222 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 78 lines.
- Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #646,226 | ▼ 24,814 |
| August 2026 | #621,412 | ▼ 20,519 |
| July 2026 | #600,893 | ▲ 32,091 |
| June 2026 | #632,984 | — |
| May 2026 | #632,984 | ▼ 83,513 |
| April 2026 | #549,471 | ▲ 22,617 |
| March 2026 | #572,088 | ▼ 15,087 |
| February 2026 | #557,001 | — |
What this company does
Brambles Limited operates the world’s largest pallet pooling network, helping manufacturers, retailers and logistics providers move goods more efficiently across continents. The company’s signature CHEP-branded pallets and containers circulate between thousands of supply chain partners, reducing waste and cutting the need for one-way packaging. By combining physical assets with data-driven tracking, Brambles gives cu…
Our read on the site
The overall SEO health of https://brambles.com is critically poor, with significant deficiencies in on-page elements such as missing titles, meta descriptions, and headings. Additionally, the technical setup lacks essential components like a viewport meta tag, robots.txt, and sitemap.xml, which severely impacts search…
brambles.com Traffic and Visitor Engagement
Search engines send brambles.com an estimated 501 visits a month. Effectively all of it is organic — about 501 visits from unpaid results. Spread across 222 ranking keywords, that averages roughly 2.3 organic visits per keyword.
Monthly visits
501
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
501
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
brambles.com AI Visibility
brambles.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
brambles.com LLMS.txt
The llms.txt on brambles.com runs to 78 lines (5,525 characters) across 12 sections, last generated in May 2026. It introduces the site as "Brambles | Global Leader in Pallet Pooling & Supply Chain Solutions". It tells AI engines the business works in Transportation, Mobility & Logistics; Manufacturing, Industrials & Materials; and Supply Chain Solutions. It describes 4 products, including CHEP Pallet Pooling, CHEP Container Pooling and CHEP Tracking & Analytics. Services it lists include Supply Chain Consulting, Asset Condition Monitoring, Network Optimisation and Sustainability Reporting. The audience it names is Supply chain and operations professionals, aged 25-65 (Global). Technologies it mentions include IoT Sensors, Cloud Analytics, RFID Tracking and ERP Integration. The keywords it claims start with "supply chain solutions", "pallet pooling", "logistics services" and "warehouse management". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
78
In the file
Size
5.5K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Brambles | Global Leader in Pallet Pooling & Supply Chain Solutions ## About Brambles Limited runs the largest pallet and container pooling network on the planet, allowing manufacturers and retailers to share high-quality equipment instead of buying and discarding it. The company’s CHEP-branded assets travel millions of kilometres each year, repaired and reused hundreds of times before retirement. By replacing single-use packaging with a circular model, Brambles cuts waste, lowers carbon emissions and frees up working capital for its customers. Real-time tracking tools give supply-chain teams live visibility into asset location, condition and velocity, helping them reduce stock-outs and empty miles. The service spans more than sixty countries and touches every major industry from fresh produce to automotive parts. Long-term contracts with global retailers and manufacturers provide predictable recurring revenue while the pooled model spreads capital costs across thousands of users. Brambles invests heavily in data science and IoT sensors to predict demand spikes and optimise network flow. Sustainability targets are embedded in every decision, from sourcing certified timber to designing next-generation plastic containers. The company also offers value-added services such as automated sortation, quality inspection and supply-chain analytics dashboards. These extras turn a simpl
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- CHEP Pallet PoolingUsage-based pricing
- CHEP Container PoolingUsage-based pricing
- CHEP Tracking & AnalyticsSubscription
- CHEP RPC PoolingUsage-based pricing
Services it tells AI about
- Supply Chain ConsultingProject-based
- Asset Condition MonitoringIncluded in pooling fee
- Network OptimisationSubscription
- Sustainability ReportingIncluded in pooling fee
Competitors it names
Audience it targets
Supply chain and operations professionals · 25-65 · Global
Company type
Public
brambles.com Organic Keywords
Google lists brambles.com for about 222 keywords, which together bring an estimated 501 organic visits a month.
Ranking keywords
222
Found in Google for this domain
Visits they bring
501
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
brambles.com SEO Audit
The latest technical audit of brambles.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Essential On-Page SEO Elements
- HighCreate and Submit a Sitemap
- HighAdd Robots.txt File
- HighImplement Viewport Meta Tag
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
brambles.com Competitors and Alternatives
Brambles Limited's company profile names https://www.chep.com, https://www.uxbridge.com, https://www.dhl.com and https://www.xpo.com as competitors. Its own llms.txt adds https://www.kuehne-nagel.com and https://www.coyote.com. Outside its market, the domains ranked closest to it in our worldwide ranking are coleparmer.co.uk, undesigned.ro, olerex.ee and sdsaram.com.
brambles.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
brambles.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for brambles.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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