Last updated: September 2026
Global rank: Worldwide · 2026-09
#276,817
AI visibility: Grade B
77
SEO health: Latest audit
0
Visits
1.6K
per month, estimated
Keywords
97
ranking in Google
Organic share
100%
1.6K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of bonus.direct
bonus.direct Company Profile
Bonus.direct is a leading comparison platform for online betting bonuses and promotions, helping users snag the best deals from major sportsbooks. Operating primarily in German-speaking markets, the site aggregates current offers, free bets, deposit matches, and exclusive codes from operators like Bet365, Bwin, and Tipico. Users can quickly compare terms, wagering requirements, and payout speeds to pick the right bon…
Bonus.direct was founded in 2018, about 8 years ago, and is headquartered in Germany. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Online Gambling, Bonus Comparison and Affiliate Marketing. Products on record for it: Bonus Comparison Tool, Hot Deals Tracker and Personalized Bonus Alerts. Total funding on record is Bootstrapped. Its tagline reads: "Find the hottest betting bonuses and promotions across top bookmakers".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Germany
- Founded
- 2018
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Bonus Comparison Tool, Hot Deals Tracker, Personalized Bonus Alerts
bonus.direct Web Traffic Statistics
Key findings
- Bonus.direct (Media, Entertainment & Gaming) is ranked #276,817 worldwide in our September 2026 domain ranking, down 4,890 places from #271,927 in August 2026.
- It is estimated to receive about 1,553 visits a month from search, 100% of it organic, across 97 ranking keywords.
- Its AI visibility score is 77 out of 100 (grade B), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #276,817 | ▼ 4,890 |
| August 2026 | #271,927 | ▲ 6,685 |
| July 2026 | #278,612 | ▼ 5,331 |
| June 2026 | #273,281 | — |
| May 2026 | #273,281 | ▼ 13,815 |
| April 2026 | #259,466 | ▼ 20,401 |
| March 2026 | #239,065 | ▼ 17,301 |
| February 2026 | #221,764 | — |
What this company does
Bonus.direct is a leading comparison platform for online betting bonuses and promotions, helping users snag the best deals from major sportsbooks. Operating primarily in German-speaking markets, the site aggregates current offers, free bets, deposit matches, and exclusive codes from operators like Bet365, Bwin, and Tipico. Users can quickly compare terms, wagering requirements, and payout speeds to pick the right bon…
bonus.direct Traffic and Visitor Engagement
bonus.direct draws an estimated 1,553 visits a month from search engines. Effectively all of it is organic — about 1,553 visits from unpaid results. Spread across 97 ranking keywords, that averages roughly 16 organic visits per keyword.
Monthly visits
1.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
bonus.direct AI Visibility
On our AI visibility scale bonus.direct earns 77 of 100 points, a grade B. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Company profile (22/25).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✓ · sitemap ✓
Detected
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bonus.direct LLMS.txt
The llms.txt on bonus.direct runs to 81 lines (3,769 characters) across 12 sections, last generated in May 2026. It introduces the site as "Bonus.direct - Beste Wettbonus Angebote". It tells AI engines the business works in Online Gambling, Bonus Comparison, Sports Betting and Affiliate Marketing. It describes 5 products, with prices such as Hot Deals Tracker at Free, Bonus Calculator at Free and Personal Alerts at Free with registration. Services it lists include Bonus Aggregation, Affiliate Referrals, User Dashboard and Market Insights. The audience it names is Sports fans, gamblers, males 25-40, aged 18-45 (DACH Region). Technologies it mentions include HTTPS/SSL, Responsive Viewport, Robots.txt, XML Sitemap and JavaScript. The keywords it claims start with "wettbonus", "buchmacher bonus", "free bet" and "willkommensbonus".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.8K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Bonus.direct - Beste Wettbonus Angebote ## About Bonus.direct runs a specialized comparison site for betting bonuses and gambling promotions targeted at German-speaking users. It lists the latest deals from top bookies like Bet365 and Bwin, complete with activation steps and T&Cs. The platform simplifies finding value in welcome bonuses, free spins, and cashback offers amid a sea of options. Registration lets users save favorites and get alerts on new hot deals. With internal pages for login, signup, and password recovery, it supports a sticky user experience. Focused on transparency, every listing details minimum odds, max bets, and expiry dates to avoid surprises. The site's tech stack includes standard web securities and fast load times around 30 seconds. Competitors set the bar high, but Bonus.direct carves a niche in localized DE/AT/CH content. It thrives on affiliate revenue from qualified referrals, tracking clicks to bookmaker signups. Guides educate on bonus abuse prevention and bankroll strategies. As online betting grows, the site updates daily to capture fleeting promos. User accounts enable personalized dashboards for ongoing value. It's the smart stop for punters tired of generic aggregators. The clean German interface lowers barriers for local players. Behind the scenes, constant monitoring ensures accuracy in a regulated market. This focus builds loyalty amon
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hot Deals TrackerFree
- Bonus CalculatorFree
- Personal AlertsFree with registration
- Claim GuideFree
- Comparison MatrixFree
Services it tells AI about
- Bonus AggregationFree
- Affiliate ReferralsFree
- User DashboardFree
- Market InsightsFree
- T&C BreakdownsFree
Competitors it names
Audience it targets
Sports fans, gamblers, males 25-40 · 18-45 · DACH Region
Company type
Private
bonus.direct Organic Keywords
Google lists bonus.direct for about 97 keywords, which together bring an estimated 1,553 organic visits a month.
Ranking keywords
97
Found in Google for this domain
Visits they bring
1.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
bonus.direct SEO Audit
The latest technical audit of bonus.direct scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
bonus.direct Competitors and Alternatives
Bonus.direct's company profile names bet365.com, bwin.com, tipico.de and unibet.com as competitors. Its own llms.txt adds betway.com and interwetten.com. Outside its market, the domains ranked closest to it in our worldwide ranking are revlv.net, adur-worthing.gov.uk, business-wissen.de and gs88-fortune.online.
bonus.direct Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
bonus.direct Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bonus.direct yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to bonus.direct
Neighbours of #276,817 in our worldwide ranking — each with its own report.
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