Last updated: August 2026
Global rank: Worldwide · 2026-08
#78,902
AI visibility: Grade A+
95
SEO health: Latest audit
86
Visits
121.1K
per month, estimated
Keywords
14.9K
ranking in Google
Organic share
100%
120.9K organic visits
LLMS.txt
Published
139 lines AI engines can read
You're seeing the free preview of boatus.com
boatus.com Web Traffic Statistics
Key findings
- BoatUS (Insurance) is ranked #78,902 worldwide in our August 2026 domain ranking, inside the top 100,000, up 230 places from #79,132 in July 2026.
- It is estimated to receive about 121,100 visits a month from search, 100% of it organic, across 14,900 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 139 lines.
- Its last technical audit scored 86/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #78,902 | ▲ 230 |
| July 2026 | #79,132 | ▼ 6,787 |
| June 2026 | #72,345 | — |
| May 2026 | #72,345 | ▼ 16,351 |
| April 2026 | #55,994 | ▼ 4,249 |
| March 2026 | #51,745 | ▲ 969 |
| February 2026 | #52,714 | — |
What this company does
BoatUS operates as the main association dedicated to boat owners across the United States. It supplies specialized insurance for recreational vessels and runs towing and on-water assistance through the TowBoatUS service. Members receive additional perks that include help with boat lettering, access to service locators, and articles offering straightforward advice on topics such as seasonal maintenance and safety habi…
Our read on the site
The SEO health of boatus.com is generally strong, with high scores in accessibility and best practices. However, there are significant opportunities for improvement in performance and content strategy that could enhance user experience and search visibility.
boatus.com Traffic and Visitor Engagement
Search engines send boatus.com an estimated 121,100 visits a month. Effectively all of it is organic — about 120,900 visits from unpaid results. Paid search contributes only about 178 visits a month. Spread across 14,900 ranking keywords, that averages roughly 8.1 organic visits per keyword.
Monthly visits
121.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
120.9K
100% of all traffic
Paid visits
178
0.15% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
boatus.com AI Visibility
boatus.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
boatus.com LLMS.txt
The llms.txt on boatus.com runs to 139 lines (5,875 characters) across 12 sections, last generated in March 2026. It introduces the site as "BoatUS Official Website". It tells AI engines the business works in Insurance, Maritime Services and Membership-Based Services. It describes 3 products, with prices such as Towing Membership at Starting at $72/year. Services it lists include Boating Resources and Advocacy, Boat Loan Assistance and Service Locator. The audience it names is Boat Owners, Boating Enthusiasts, Marine Professionals, aged 25-54 (North America). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "boat insurance", "towing membership", "boat owners association" and "boat loans".
Status
Published
AI engines can read it
Lines
139
In the file
Size
5.9K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# BoatUS Official Website ## About BoatUS is a premier organization dedicated to supporting boat owners across the United States with essential services like boat insurance and towing memberships through TowBoatUS. Founded in 1966, BoatUS enhances the boating experience by offering valuable resources, advocacy, and community engagement for boating enthusiasts. The organization is committed to ensuring safety, convenience, and enjoyment for all members of the boating community. **Areas of Work:** Insurance, Maritime Services, Membership-Based Services ## Things to Remember - **Website:** https://boatus.com - **Address:** 880 S Pickett St, Alexandria, VA 22304, United States - **Contact:** [email protected] - **Phone:** +1-800-283-2883 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $20M - **Hiring Status:** Yes, actively hiring ## Products - **Boat Insurance** (Contact for pricing): Comprehensive insurance coverage for boats, protecting against damages, theft, and liability. - **Towing Membership** (Starting at $72/year): TowBoatUS membership providing on-water towing and assistance for boaters in need. - **Boat Lettering** (Contact for pricing): Custom boat lettering and graphics for personalization and compliance with regulations. ## Services - **Boating Resources an
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Boat InsuranceContact for pricing
- Towing MembershipStarting at $72/year
- Boat LetteringContact for pricing
Services it tells AI about
- Boating Resources and AdvocacyFree with membership
- Boat Loan AssistanceContact for quote
- Service LocatorFree with membership
Competitors it names
Audience it targets
Boat Owners, Boating Enthusiasts, Marine Professionals · 25-54 · North America
Company type
Private · actively hiring
boatus.com Organic Keywords
Google lists boatus.com for about 14,900 keywords, which together bring an estimated 120,900 organic visits a month.
Ranking keywords
14.9K
Found in Google for this domain
Visits they bring
120.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
boatus.com SEO Audit
The latest technical audit of boatus.com scored 86 out of 100 overall. Performance is its weakest area at 58, while accessibility scores highest at 94. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Load Speed
- HighEnhance Mobile Responsiveness
- MediumCreate Missing llms.txt File
- HighOptimize Title Tags
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
boatus.com Competitors and Alternatives
BoatUS's company profile names geico.com, progressive.com and statefarm.com as competitors. Its own llms.txt adds sea-tow.com, boatinsurance.com and usboat.com. Outside its market, the domains ranked closest to it in our worldwide ranking are azahcccs.gov, youhim.me, bigdesire.co.jp and sbc.edu.
boatus.com Company Profile
BoatUS operates as the main association dedicated to boat owners across the United States. It supplies specialized insurance for recreational vessels and runs towing and on-water assistance through the TowBoatUS service. Members receive additional perks that include help with boat lettering, access to service locators, and articles offering straightforward advice on topics such as seasonal maintenance and safety habi…
Founded in 1966 (about 60 years ago), BoatUS is based in Alexandria, United States. Its workforce is listed as between 101 and 250 employees. Its profile files it under Insurance, with further tags for Maritime Services, Technology Stack and Membership-Based. Products on record for it: Boat Insurance, Towing Membership and Boating Resources and Advocacy. Reported revenue is $20M (2022). Its tagline reads: "Explore BoatUS for boat insurance, towing membership via TowBoatUS services, and other boat owners association benefits.".
- Sector
- Insurance
- Headquarters
- Alexandria, United States
- Founded
- 1966
- Employees
- 101-250
- Revenue
- $20M (2022)
- Funding
- Not Disclosed
- Products
- Boat Insurance, Towing Membership, Boating Resources and Advocacy
boatus.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
boatus.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for boatus.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to boatus.com
Neighbours of #78,902 in our worldwide ranking — each with its own report.
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