Last updated: September 2026
Global rank: Worldwide · 2026-09
#159,288
AI visibility: Grade A+
90
SEO health: Latest audit
74
Visits
85.9K
per month, estimated
Keywords
26.3K
ranking in Google
Organic share
100%
85.9K organic visits
LLMS.txt
Published
180 lines AI engines can read
You're seeing the free preview of bjpenn.com
bjpenn.com Web Traffic Statistics
Key findings
- BJPenn.com (Media, Entertainment & Gaming) is ranked #159,288 worldwide in our September 2026 domain ranking, down 11,365 places from #147,923 in August 2026.
- It is estimated to receive about 85,900 visits a month from search, 100% of it organic, across 26,300 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 180 lines.
- Its last technical audit scored 74/100, with "Implement a Sitemap.xml" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #159,288 | ▼ 11,365 |
| August 2026 | #147,923 | ▼ 10,899 |
| July 2026 | #137,024 | ▼ 9,944 |
| June 2026 | #127,080 | — |
| May 2026 | #127,080 | ▲ 9,603 |
| April 2026 | #136,683 | ▲ 120 |
| March 2026 | #136,803 | ▼ 572 |
| February 2026 | #136,231 | — |
What this company does
BJPenn.com stands as the go-to hub for everything MMA and UFC, delivering breaking news, detailed fight results, and exclusive content that keeps fans in the loop. Founded around the legacy of UFC Hall of Famer BJ Penn, the site has grown into a trusted voice in combat sports journalism, offering in-depth fighter interviews, event previews, and post-fight breakdowns that capture the raw intensity of the sport. From r…
Our read on the site
The overall SEO health of bjpenn.com is relatively strong, with a high SEO score of 92/100. However, there are critical areas for improvement, particularly in performance and best practices, which could enhance user experience and search engine visibility.
bjpenn.com Traffic and Visitor Engagement
bjpenn.com draws an estimated 85,900 visits a month from search engines. Effectively all of it is organic — about 85,900 visits from unpaid results. Spread across 26,300 ranking keywords, that averages roughly 3.3 organic visits per keyword.
Monthly visits
85.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
85.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
bjpenn.com AI Visibility
On our AI visibility scale bjpenn.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
bjpenn.com LLMS.txt
The llms.txt on bjpenn.com runs to 180 lines (8,018 characters) across 12 sections, last generated in May 2026. It introduces the site as "MMA & UFC News, Results & Fight Videos | BJ Penn". It tells AI engines the business works in MMA Journalism, Sports Media and Combat Sports Coverage. It describes 5 products, with prices such as MMA News Subscription at Free, Fight Video Library at Free / Premium Access and Exclusive Interviews at Free. Services it lists include Custom Fight Coverage, Fighter Profiles, Training Tips Articles and Sponsored Content. The audience it names is Fight sports enthusiasts, primarily male, aged 18-45 (Global). Technologies it mentions include HTTPS, Responsive Viewport, Robots.txt, Social Media Widgets and Video Embed Players. The keywords it claims start with "MMA News", "UFC News", "Fight Results" and "Fighter Interviews".
Status
Published
AI engines can read it
Lines
180
In the file
Size
8.0K
Characters
Sections
12
Updated May 10, 2026
What the file says
# MMA & UFC News, Results & Fight Videos | BJ Penn ## About BJPenn.com delivers the pulse of MMA with breaking news, fight results, and exclusive fighter interviews that fans crave. It's built on the foundation of BJ Penn's legendary career, offering video highlights, event previews, and analysis across UFC, ONE Championship, and beyond. The site thrives as a community cornerstone for combat sports followers seeking unfiltered insights and training tips. From cage-side reports to podcast deep dives, they cover the grit and glory of mixed martial arts. Reliability and timeliness make it essential reading for anyone tuned into the fight world. Serving a worldwide audience, BJPenn.com provides value through comprehensive coverage that blends journalism with fan passion. Videos capture knockouts and submissions in stunning detail, while interviews reveal fighters' mindsets pre- and post-bout. Their evolution reflects MMA's growth, adapting to include women's divisions, international promotions, and betting trends. It's more than news—it's a front-row seat to the sport's evolution. With social channels amplifying reach, the platform engages users on multiple fronts, fostering debates and shares that extend octagon drama online. Whether you're a casual viewer or stats-obsessed analyst, BJPenn.com equips you with the content to stay ahead. In a fast-moving sport, their consistent o
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- MMA News SubscriptionFree
- Fight Video LibraryFree / Premium Access
- Exclusive InterviewsFree
- PodcastsFree
- Event PreviewsFree
Services it tells AI about
- Custom Fight CoverageContact for sponsorships
- Fighter ProfilesFree
- Training Tips ArticlesFree
- Sponsored ContentCustom
- Social Media AmplificationContact for rates
Competitors it names
Audience it targets
Fight sports enthusiasts, primarily male · 18-45 · Global
Company type
Private
bjpenn.com Organic Keywords
Google lists bjpenn.com for about 26,300 keywords, which together bring an estimated 85,900 organic visits a month.
Ranking keywords
26.3K
Found in Google for this domain
Visits they bring
85.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
bjpenn.com SEO Audit
The latest technical audit of bjpenn.com scored 74 out of 100 overall. Performance is its weakest area at 60, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap.xml
- HighOptimize Page Speed
- MediumEnhance Best Practices Score
- HighRegularly Update Content
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
bjpenn.com Competitors and Alternatives
BJPenn.com's company profile names https://www.mmafighting.com, https://www.bloodyelbow.com, https://www.ufc.com and https://www.mmaweekly.com as competitors. Its own llms.txt adds https://www.sherdog.com and https://www.mmamania.com. Outside its market, the domains ranked closest to it in our worldwide ranking are xujan.com, konesso.pl, vistage.com and dressbad.com.
bjpenn.com Company Profile
BJPenn.com stands as the go-to hub for everything MMA and UFC, delivering breaking news, detailed fight results, and exclusive content that keeps fans in the loop. Founded around the legacy of UFC Hall of Famer BJ Penn, the site has grown into a trusted voice in combat sports journalism, offering in-depth fighter interviews, event previews, and post-fight breakdowns that capture the raw intensity of the sport. From r…
BJPenn.com was founded in 2008, about 18 years ago. Its workforce is listed as between 11 and 50 employees. It was founded by BJ Penn. Its profile files it under Media, Entertainment & Gaming, with further tags for Sports, Fitness & Recreation; MMA News; and Combat Sports Media. Products on record for it: MMA News Feed, Fight Video Library, Exclusive Interviews and Podcasts. Total funding on record is Bootstrapped. Its tagline reads: "Your premier source for MMA news, fight results, exclusive interviews and videos".
- Sector
- Media, Entertainment & Gaming
- Founded
- 2008
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- BJ Penn
- Products
- MMA News Feed, Fight Video Library, Exclusive Interviews, Podcasts
bjpenn.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
bjpenn.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bjpenn.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to bjpenn.com
Neighbours of #159,288 in our worldwide ranking — each with its own report.
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