Last updated: September 2026
Global rank: Worldwide · 2026-09
#145,669
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
175
per month, estimated
Keywords
109
ranking in Google
Organic share
100%
175 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of beterbed.nl
beterbed.nl Company Profile
Beter Bed stands as a trusted name in the Dutch bedding market, offering a wide selection of mattresses, bed frames, and sleep accessories designed to enhance restful nights. Customers turn to them for everything from eco-friendly options to luxury sleep solutions that cater to various budgets and preferences. The company emphasizes sleep health, providing products that support better posture and recovery after long…
Founded in 1988 (about 38 years ago), Beter Bed is based in Utrecht, Netherlands. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Mattresses, Bedding and Sleep Products. Products on record for it: Eco-Friendly Mattresses, Adjustable Bed Frames, Memory Foam Pillows and Bedding Protectors. Total funding on record is Bootstrapped. Its tagline reads: "Your partner for better sleep with quality mattresses and bedding".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Utrecht, Netherlands
- Founded
- 1988
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Eco-Friendly Mattresses, Adjustable Bed Frames, Memory Foam Pillows, Bedding Protectors
beterbed.nl Web Traffic Statistics
Key findings
- Beter Bed (Retail, E-commerce & Consumer Goods) is ranked #145,669 worldwide in our September 2026 domain ranking, down 2,428 places from #143,241 in August 2026.
- It is estimated to receive about 175 visits a month from search, 100% of it organic, across 109 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #145,669 | ▼ 2,428 |
| August 2026 | #143,241 | ▲ 3,026 |
| July 2026 | #146,267 | ▲ 4,846 |
| June 2026 | #151,113 | — |
| May 2026 | #151,113 | ▲ 1,304 |
| April 2026 | #152,417 | ▼ 7,998 |
| March 2026 | #144,419 | ▲ 772 |
| February 2026 | #145,191 | — |
What this company does
Beter Bed stands as a trusted name in the Dutch bedding market, offering a wide selection of mattresses, bed frames, and sleep accessories designed to enhance restful nights. Customers turn to them for everything from eco-friendly options to luxury sleep solutions that cater to various budgets and preferences. The company emphasizes sleep health, providing products that support better posture and recovery after long…
Our read on the site
The SEO health of https://beterbed.nl is critically poor, with numerous fundamental issues including missing title and meta description, lack of H1 tags, and significant technical deficiencies. Immediate attention is required to address these on-page and technical SEO problems to improve visibility and user experience.
beterbed.nl Traffic and Visitor Engagement
Search engines send beterbed.nl an estimated 175 visits a month. Effectively all of it is organic — about 175 visits from unpaid results. Spread across 109 ranking keywords, that averages roughly 1.6 organic visits per keyword.
Monthly visits
175
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
175
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
beterbed.nl AI Visibility
beterbed.nl scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
beterbed.nl LLMS.txt
The llms.txt on beterbed.nl runs to 81 lines (4,223 characters) across 12 sections, last generated in May 2026. It introduces the site as "Beter Bed - Kwalitatieve Bedden en Matrassen". It tells AI engines the business works in Mattress Retail, Bedding E-commerce and Sleep Wellness. It describes 5 products, with prices such as Eco-Friendly Pocket Spring Mattress at €599+, Adjustable Bed Frame at €399+ and Memory Foam Topper at €149+. Services it lists include In-Home Delivery & Setup, Mattress Recycling, Sleep Consultation and Extended Warranty. The audience it names is Homeowners, families, wellness enthusiasts, aged 25-65 (Netherlands). Technologies it mentions include HTTPS, E-commerce CMS, Google Analytics and Payment Gateway. The keywords it claims start with "Beter Bed", "Beter Bed mattresses", "Beter Bed frames" and "mattresses".
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.2K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Beter Bed - Kwalitatieve Bedden en Matrassen ## About Beter Bed has been a cornerstone of the Dutch sleep industry since 1988, specializing in premium mattresses, sturdy bed frames, and essential bedding accessories that promote optimal sleep health. They serve households looking for reliable, comfortable sleep solutions with an emphasis on sustainability through their eco-friendly mattress collections made from recycled materials. The retailer combines physical stores across the Netherlands with a user-friendly online shop, offering detailed product specs, customer reviews, and expert buying guides. Options range from budget-friendly basics to high-end luxury hybrids perfect for back pain relief or hot sleepers. Beter Bed's value shines in their focus on longevity—mattresses backed by generous warranties and frames built for stability. They educate customers on sleep hygiene via tips and trends, helping everyone from young couples to seniors find their ideal setup. Competitive pricing and frequent sales make premium rest accessible. Their assortment includes pillows, toppers, and protectors for complete bedroom refreshers. As e-commerce grows, they've optimized for seamless browsing and fast delivery. Beter Bed stays ahead with 2023 trends like minimalist designs and smart adjustable bases. Rivals respect their market share, but Beter Bed's personal service sets them apart.
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Eco-Friendly Pocket Spring Mattress€599+
- Adjustable Bed Frame€399+
- Memory Foam Topper€149+
- Anti-Allergy Pillow Set€79+
- Luxury Bedding Bundle€299+
Services it tells AI about
- In-Home Delivery & Setup€49+
- Mattress RecyclingFree with purchase
- Sleep ConsultationFree
- Extended Warranty€99+
- Custom Bed SizingContact for pricing
Competitors it names
Audience it targets
Homeowners, families, wellness enthusiasts · 25-65 · Netherlands
Company type
Private
beterbed.nl Organic Keywords
Google lists beterbed.nl for about 109 keywords, which together bring an estimated 175 organic visits a month.
Ranking keywords
109
Found in Google for this domain
Visits they bring
175
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
beterbed.nl SEO Audit
The latest technical audit of beterbed.nl scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt and Sitemap
- HighAdd Viewport Meta Tag
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
beterbed.nl Competitors and Alternatives
Beter Bed's company profile names https://www.beddenreus.nl, https://www.matrassen-concurrent.nl, https://www.bedden.nl and https://www.slaapkamer.nl as competitors. Its own llms.txt adds https://www.woonexpress.nl. Outside its market, the domains ranked closest to it in our worldwide ranking are sfbg.com, a-mobile.biz, zikinf.com and fulcrumapp.com.
beterbed.nl Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
beterbed.nl Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for beterbed.nl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to beterbed.nl
Neighbours of #145,669 in our worldwide ranking — each with its own report.
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