Last updated: September 2026

Sep 2026

beautybase.com — September 2026 traffic, keywords & AI visibility

BeautyBaseRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#399,716

AI visibility: Grade D

59

SEO health: Latest audit

0

Visits

1.6K

per month, estimated

Keywords

650

ranking in Google

Organic share

100%

1.6K organic visits

LLMS.txt

Published

85 lines AI engines can read

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beautybase.com Company Profile

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Beauty Base runs an online store that specializes in beauty products and personal grooming supplies. Visitors to the site can look through collections of makeup, facial treatments, body lotions, and related accessories. The business gathers offerings from multiple sources to present them in one place, allowing for easy comparison and selection based on individual preferences or requirements. Over time this has create…

BeautyBase was founded in 2018, about 8 years ago, and is headquartered in Austin, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Marketing, Sales & Customer Experience; Beauty Products; and E-commerce. Total funding on record is Bootstrapped. Its tagline reads: "Your everyday beauty essentials, thoughtfully chosen".

Retail, E-commerce & Consumer GoodsMarketing, Sales & Customer ExperienceBeauty ProductsE-commerce
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Austin, United States
Founded
2018
Employees
11-50
Revenue
Not Disclosed
Funding
Bootstrapped

beautybase.com Web Traffic Statistics

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Key findings

  • BeautyBase (Retail, E-commerce & Consumer Goods) is ranked #399,716 worldwide in our September 2026 domain ranking, down 33,081 places from #366,635 in August 2026.
  • It is estimated to receive about 1,595 visits a month from search, 100% of it organic, across 650 ranking keywords.
  • Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 85 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
beautybase.com global rank history
MonthRankMove
September 2026#399,716▼ 33,081
August 2026#366,635▲ 25,619
July 2026#392,254▼ 2,289
June 2026#389,965—
May 2026#389,965▲ 64,757
April 2026#454,722▼ 2,469
March 2026#452,253▼ 104,432
February 2026#347,821—

What this company does

Beauty Base runs an online store that specializes in beauty products and personal grooming supplies. Visitors to the site can look through collections of makeup, facial treatments, body lotions, and related accessories. The business gathers offerings from multiple sources to present them in one place, allowing for easy comparison and selection based on individual preferences or requirements. Over time this has create…

Our read on the site

The overall SEO health of beautybase.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which severely hinder the site's search engine…

Retail, E-commerce & Consumer GoodsMarketing, Sales & Customer ExperienceBeauty ProductsE-commerce

beautybase.com Traffic and Visitor Engagement

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beautybase.com draws an estimated 1,595 visits a month from search engines. Effectively all of it is organic — about 1,595 visits from unpaid results. Spread across 650 ranking keywords, that averages roughly 2.5 organic visits per keyword.

Monthly visits

1.6K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

1.6K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

beautybase.com AI Visibility

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On our AI visibility scale beautybase.com earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

59out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data0/5

Not detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

beautybase.com LLMS.txt

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The llms.txt on beautybase.com runs to 85 lines (3,988 characters) across 12 sections, last generated in May 2026. It introduces the site as "BeautyBase". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Marketing, Sales & Customer Experience; and Beauty Products. It describes 5 products, with prices such as Daily Glow Serum at $24, Matte Finish Foundation at $18 and Hydrating Hair Mask at $16. Services it lists include Beauty Box Subscription, Routine Builder, Product Reviews and Beauty Tips Newsletter. The audience it names is Women and men interested in affordable beauty, aged 18-35 (Global). Technologies it mentions include HTTPS and Basic Web Hosting. The keywords it claims start with "skincare", "makeup", "hair care" and "beauty tips".

Status

Published

AI engines can read it

Lines

85

In the file

Size

4.0K

Characters

Sections

12

Updated May 17, 2026

What the file says

# BeautyBase

## About
BeautyBase is a direct-to-consumer beauty retailer that focuses on making quality skincare, makeup, and hair care products accessible to everyday users. The company curates a selection of affordable and clean beauty items that appeal to people who want reliable results without spending a fortune at department stores. Over the years it has built a loyal following by publishing straightforward reviews, simple tutorials, and honest comparisons that help customers cut through marketing noise.

Customers range from busy professionals looking for quick routines to college students experimenting with their first full-face makeup. BeautyBase emphasizes cruelty-free and naturally derived options whenever possible, and it regularly updates its product mix based on trending ingredients and customer feedback. The site also features user-submitted before-and-after photos and community discussions that make shopping feel more personal than traditional retail.

Beyond selling products, BeautyBase runs a subscription box program that delivers monthly samples so subscribers can test new formulas without committing to full-size purchases. This model has helped the company grow steadily through word-of-mouth referrals rather than heavy advertising spend. Its straightforward approach to beauty education and product selection continues to differentiate it from larger beauty c

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Retail, E-commerce & Consumer GoodsMarketing, Sales & Customer ExperienceBeauty Products

Keywords it claims

skincaremakeuphair carebeauty tipscosmeticsbeauty trendsnatural beautybeauty reviewsaffordable beauty productsluxury skincare brands

Technologies

HTTPSBasic Web Hosting

Products it tells AI about

  • Daily Glow Serum$24
  • Matte Finish Foundation$18
  • Hydrating Hair Mask$16
  • Clean Beauty Starter Kit$32
  • Natural Lip Tint$12

Services it tells AI about

  • Beauty Box Subscription$19/month
  • Routine BuilderFree
  • Product ReviewsFree
  • Beauty Tips NewsletterFree
  • Community ForumFree

Competitors it names

https://www.sephora.comhttps://www.ulta.comhttps://www.beauty.comhttps://www.makeup.comhttps://www.allure.comhttps://www.harpersbazaar.com

Audience it targets

Women and men interested in affordable beauty · 18-35 · Global

Company type

Private

beautybase.com Organic Keywords

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Google lists beautybase.com for about 650 keywords, which together bring an estimated 1,595 organic visits a month.

Ranking keywords

650

Found in Google for this domain

Visits they bring

1.6K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsMarketing, Sales & Customer ExperienceBeauty ProductsE-commerce

beautybase.com SEO Audit

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The latest technical audit of beautybase.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalCreate H1 and H2 Tags
  • HighAdd Robots.txt File
  • HighCreate Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

beautybase.com Competitors and Alternatives

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BeautyBase's company profile names https://www.sephora.com, https://www.ulta.com, https://www.beauty.com and https://www.makeup.com as competitors. Its own llms.txt adds https://www.allure.com and https://www.harpersbazaar.com. Outside its market, the domains ranked closest to it in our worldwide ranking are truenutra.com, fennecfootball.com, serv5group.com and maozihuyuw.com.

https://www.sephora.com
https://www.ulta.com
https://www.beauty.com
https://www.makeup.com
https://www.allure.com
https://www.harpersbazaar.com

beautybase.com Traffic by Country

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Top customer markets

AI estimate · live web

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