Last updated: September 2026
Global rank: Worldwide · 2026-09
#658,666
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
16
per month, estimated
Keywords
33
ranking in Google
Organic share
100%
16 organic visits
LLMS.txt
Published
76 lines AI engines can read
You're seeing the free preview of basilknipe.com
basilknipe.com Company Profile
Basil Knipe Electrics has been supplying kitchen and home appliances to customers in Ballymoney and the wider Northern Ireland area for years. They focus on stocking energy-efficient models from well-known brands while keeping prices competitive and offering free delivery on many items. The business runs both a physical store and an online shop, making it easy for locals to browse and buy without hassle. Customers of…
Founded in 1985 (about 41 years ago), Basil Knipe Electrics is based in Ballymoney, Northern Ireland. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Home Appliances, Kitchen Appliances and Electrical Retail. Total funding on record is Bootstrapped. Its tagline reads: "Reliable appliances and straightforward service for homes across Northern Ireland".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Ballymoney, Northern Ireland
- Founded
- 1985
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
basilknipe.com Web Traffic Statistics
Key findings
- Basil Knipe Electrics (Retail, E-commerce & Consumer Goods) is ranked #658,666 worldwide in our September 2026 domain ranking, down 468,602 places from #190,064 in August 2026.
- It is estimated to receive about 16 visits a month from search, 100% of it organic, across 33 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 76 lines.
- Its last technical audit scored 0/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #658,666 | ▼ 468,602 |
| August 2026 | #190,064 | ▼ 33,633 |
| July 2026 | #156,431 | ▲ 79,741 |
| June 2026 | #236,172 | — |
| May 2026 | #236,172 | ▲ 607,839 |
| April 2026 | #844,011 | ▲ 118,523 |
| March 2026 | #962,534 | — |
What this company does
Basil Knipe Electrics has been supplying kitchen and home appliances to customers in Ballymoney and the wider Northern Ireland area for years. They focus on stocking energy-efficient models from well-known brands while keeping prices competitive and offering free delivery on many items. The business runs both a physical store and an online shop, making it easy for locals to browse and buy without hassle. Customers of…
Our read on the site
The SEO health of basilknipe.com shows several areas for improvement, particularly in on-page optimization and technical aspects. While the site has a solid content base, it lacks essential elements like a sitemap and robots.txt file, which could hinder search engine crawling and indexing.
basilknipe.com Traffic and Visitor Engagement
Search engines send basilknipe.com an estimated 16 visits a month. Effectively all of it is organic — about 16 visits from unpaid results. Spread across 33 ranking keywords, that averages roughly 0.5 organic visits per keyword.
Monthly visits
16
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
16
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
basilknipe.com AI Visibility
basilknipe.com scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
basilknipe.com LLMS.txt
The llms.txt on basilknipe.com runs to 76 lines (3,973 characters) across 12 sections, last generated in May 2026. It introduces the site as "Basil Knipe Electrics". It tells AI engines the business works in Retail, Home Appliances and Kitchen Appliances. It describes 4 products, including Range Cookers, Kitchen Laundry Appliances and Cooking Appliances. Services it lists include Appliance Delivery, Installation Support and Financing Assistance. It targets Northern Ireland. Technologies it mentions include HTTPS. The keywords it claims start with "kitchen appliances", "home appliances", "energy-efficient appliances" and "appliance delivery".
Status
Published
AI engines can read it
Lines
76
In the file
Size
4.0K
Characters
Sections
12
Updated May 27, 2026
What the file says
# Basil Knipe Electrics ## About Basil Knipe Electrics supplies kitchen and laundry appliances to households throughout Northern Ireland from their base in Ballymoney. They stock a practical selection of cooking appliances, range cookers, and other electrical goods with an emphasis on energy efficiency and straightforward pricing. The business operates both a local showroom and an online store so customers can choose whichever suits them best. Delivery is offered free on many items and they handle the logistics themselves rather than outsourcing. Financing options including buy now pay later are available to help spread payments on larger purchases. Staff provide honest advice on models, running costs, and installation without pushing unnecessary extras. The site includes product reviews and comparison details to help buyers make informed decisions. Over the years they have focused on brands and specifications that match what local homes actually need. Maintenance tips and warranty information are shared openly so customers feel supported after buying. The company avoids flashy national trends and sticks to reliable stock that performs well day to day. Local shoppers value being able to visit in person and see appliances before committing. They also serve landlords and small businesses needing multiple units at sensible prices. Clearance and deal sections are updated regularly
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Range CookersContact for pricing
- Kitchen Laundry AppliancesContact for pricing
- Cooking AppliancesContact for pricing
- Home Appliances BundleContact for pricing
Services it tells AI about
- Appliance DeliveryFree on qualifying orders
- Installation SupportVaries
- Financing AssistanceVaries by plan
Competitors it names
Audience it targets
Northern Ireland
Company type
Private
basilknipe.com Organic Keywords
Google lists basilknipe.com for about 33 keywords, which together bring an estimated 16 organic visits a month.
Ranking keywords
33
Found in Google for this domain
Visits they bring
16
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
basilknipe.com SEO Audit
The latest technical audit of basilknipe.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap
- CriticalAdd Robots.txt File
- HighOptimize Page Load Speed
- HighEnhance Title Tag Length
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
basilknipe.com Competitors and Alternatives
Basil Knipe Electrics's company profile names https://currys.co.uk, https://ao.com, https://richersounds.com and https://electrical.co.uk as competitors. Its own llms.txt adds https://belfastappliances.com and https://appliancesdirect.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are cnehosting.nl, xn--80aaapn8cdd.xn--p1ai, chrisbeatcancer.com and mueller.co.hu.
basilknipe.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
basilknipe.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for basilknipe.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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