Last updated: September 2026
Global rank: Worldwide · 2026-09
#328,968
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
387
per month, estimated
Keywords
582
ranking in Google
Organic share
100%
387 organic visits
LLMS.txt
Published
83 lines AI engines can read
You're seeing the free preview of backlash.co.jp
backlash.co.jp Company Profile
Backlash Co., Ltd. stands as one of Japan's most trusted names in the fishing tackle industry, offering an extensive selection of high-end rods, reels, lures, and accessories from top global brands. Catering primarily to serious anglers and hobbyists across Japan, the company has built a loyal following through its commitment to quality products and knowledgeable customer service. With a focus on both domestic and se…
Founded in 1995 (about 31 years ago), Backlash Co., Ltd. is based in Tokyo, Japan. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Sporting Goods; and Fishing Equipment. Products on record for it: Bass Fishing Rods, Spinning Reels, Hard Baits & Lures and Fishing Lines. Total funding on record is Bootstrapped. Its tagline reads: "Japan's Premier Destination for Premium Fishing Tackle and Gear".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Tokyo, Japan
- Founded
- 1995
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Bass Fishing Rods, Spinning Reels, Hard Baits & Lures, Fishing Lines
backlash.co.jp Web Traffic Statistics
Key findings
- Backlash Co., Ltd. (Retail, E-commerce & Consumer Goods) is ranked #328,968 worldwide in our September 2026 domain ranking, down 30,778 places from #298,190 in August 2026.
- It is estimated to receive about 387 visits a month from search, 100% of it organic, across 582 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 83 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #328,968 | ▼ 30,778 |
| August 2026 | #298,190 | ▼ 3,030 |
| July 2026 | #295,160 | ▼ 84,631 |
| June 2026 | #210,529 | — |
| May 2026 | #210,529 | ▲ 91,353 |
| April 2026 | #301,882 | ▲ 74,399 |
| March 2026 | #376,281 | ▼ 62,824 |
| February 2026 | #313,457 | — |
What this company does
Backlash Co., Ltd. stands as one of Japan's most trusted names in the fishing tackle industry, offering an extensive selection of high-end rods, reels, lures, and accessories from top global brands. Catering primarily to serious anglers and hobbyists across Japan, the company has built a loyal following through its commitment to quality products and knowledgeable customer service. With a focus on both domestic and se…
backlash.co.jp Traffic and Visitor Engagement
Search engines send backlash.co.jp an estimated 387 visits a month. Effectively all of it is organic — about 387 visits from unpaid results. Spread across 582 ranking keywords, that averages roughly 0.7 organic visits per keyword.
Monthly visits
387
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
387
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
backlash.co.jp AI Visibility
backlash.co.jp scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
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backlash.co.jp LLMS.txt
The llms.txt on backlash.co.jp runs to 83 lines (3,761 characters) across 12 sections, last generated in May 2026. It introduces the site as "Backlash - Premium Fishing Tackle Store". It tells AI engines the business works in Sporting Goods Retail, Fishing Equipment and E-commerce. It describes 5 products, with prices such as Daiwa Tatula Reel at ¥25,000; Megabass Vision 110 Lure at ¥2,200; and Shimano Expride Rod at ¥35,000. Services it lists include Gear Selection Guides, Fast Japan Shipping, Product Maintenance Tips and Custom Rod Building. The audience it names is Angling enthusiasts, primarily male, aged 25-55 (Japan). Technologies it mentions include HTTPS, E-commerce CMS and Responsive Design. The keywords it claims start with "fishing tackle japan", "bass rods", "spinning reels" and "fishing lures".
Status
Published
AI engines can read it
Lines
83
In the file
Size
3.8K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Backlash - Premium Fishing Tackle Store ## About Backlash Co., Ltd. operates as a leading Japanese e-commerce retailer specializing in premium fishing tackle, rods, reels, lures, and accessories tailored for avid anglers. The company sources products from renowned brands popular in competitive fishing circuits throughout Japan and beyond. With comprehensive online guides on gear selection, maintenance, and fishing techniques, Backlash empowers customers to succeed on the water. Their catalog spans bass fishing essentials to offshore jigging setups, appealing to everyone from weekend warriors to pros. Fast domestic shipping and detailed product specs make shopping straightforward and reliable. Internal content like technique guides underscores their passion for the sport. Backlash thrives in Japan's vibrant fishing community, stocking limited-edition items that draw enthusiasts nationwide. The site supports English via /e path for international visitors. Quality control ensures every item meets high standards expected by serious fishers. As angling evolves, Backlash stays ahead with cutting-edge tackle innovations. **Areas of Work:** Sporting Goods Retail, Fishing Equipment, E-commerce ## Things to Remember - **Website:** https://backlash.co.jp - **Address:** Tokyo, Japan - **Contact:** - **Phone:** - **Hours:** Mon-Fri 10AM-6PM JST - **Timezone:** JST - **Currency:** JPY
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Daiwa Tatula Reel¥25,000
- Megabass Vision 110 Lure¥2,200
- Shimano Expride Rod¥35,000
- Seaguar Tatsu Line¥3,500
- Owner Mosquito Hook¥800
Services it tells AI about
- Gear Selection GuidesFree
- Fast Japan Shipping¥600-1,200
- Product Maintenance TipsFree
- Custom Rod BuildingContact for pricing
- Warranty SupportVaries
Competitors it names
Audience it targets
Angling enthusiasts, primarily male · 25-55 · Japan
Company type
Private
backlash.co.jp Organic Keywords
Google lists backlash.co.jp for about 582 keywords, which together bring an estimated 387 organic visits a month.
Ranking keywords
582
Found in Google for this domain
Visits they bring
387
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
backlash.co.jp SEO Audit
The latest technical audit of backlash.co.jp scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
backlash.co.jp Competitors and Alternatives
Backlash Co., Ltd.'s company profile names https://fishing-tackle.com, https://japanfishing.com, https://tackleshop.com and https://fishinggear.jp as competitors. Its own llms.txt adds https://anglersworld.com and https://fishingstore.co.jp. Outside its market, the domains ranked closest to it in our worldwide ranking are ahs2.org, gizmania.cz, oldmaturepost.com and tixly.com.
backlash.co.jp Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
backlash.co.jp Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for backlash.co.jp yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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