Last updated: September 2026
Global rank: Worldwide · 2026-09
#256,875
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
1.4K
per month, estimated
Keywords
638
ranking in Google
Organic share
100%
1.4K organic visits
LLMS.txt
Published
132 lines AI engines can read
You're seeing the free preview of backbase.com
backbase.com Company Profile
Backbase builds an operating system that brings customers, bank employees and AI agents together on one platform. The company started with a focus on digital banking engagement and has grown into a full frontline system used by more than 120 banks worldwide. Its software replaces fragmented front-office tools with a single layer that handles customer journeys, employee workflows and automated agents. Banks use it to…
Founded in 2003 (about 23 years ago), Backbase is based in Amsterdam, Netherlands. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for AI, Data & Automation; Software & Internet; and Banking Software. Products on record for it: Unified Frontline Platform, Engagement Banking and Conversational AI Suite. Total funding on record is $127M. Its tagline reads: "AI-Native Banking OS - Unify Your Frontline".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2003
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- $127M
- Products
- Unified Frontline Platform, Engagement Banking, Conversational AI Suite
backbase.com Web Traffic Statistics
Key findings
- Backbase (FinTech, Finance & Insurance) is ranked #256,875 worldwide in our September 2026 domain ranking, down 5,850 places from #251,025 in August 2026.
- It is estimated to receive about 1,366 visits a month from search, 100% of it organic, across 638 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 132 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #256,875 | ▼ 5,850 |
| August 2026 | #251,025 | ▼ 67,191 |
| July 2026 | #183,834 | ▲ 21,420 |
| June 2026 | #205,254 | — |
| May 2026 | #205,254 | ▲ 32,090 |
| April 2026 | #237,344 | ▼ 80,331 |
| March 2026 | #157,013 | ▲ 12,528 |
| February 2026 | #169,541 | — |
What this company does
Backbase builds an operating system that brings customers, bank employees and AI agents together on one platform. The company started with a focus on digital banking engagement and has grown into a full frontline system used by more than 120 banks worldwide. Its software replaces fragmented front-office tools with a single layer that handles customer journeys, employee workflows and automated agents. Banks use it to…
backbase.com Traffic and Visitor Engagement
Search engines send backbase.com an estimated 1,366 visits a month. Effectively all of it is organic — about 1,366 visits from unpaid results. Spread across 638 ranking keywords, that averages roughly 2.1 organic visits per keyword.
Monthly visits
1.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
backbase.com AI Visibility
backbase.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
backbase.com LLMS.txt
The llms.txt on backbase.com runs to 132 lines (7,442 characters) across 12 sections, last generated in September 2026. It introduces the site as "Backbase: AI-Native Banking OS". It tells AI engines the business works in Banking Software, Digital Banking Platform and Conversational AI. It describes 3 products, including Unified Frontline Platform, Engagement Banking and Conversational AI Suite. Services it lists include Implementation Services, Integration Consulting and Training Programs. It targets Global. Technologies it mentions include Cloud-native architecture and AI/ML frameworks. The keywords it claims start with "banking os", "digital banking", "ai banking" and "frontline unification".
Status
Published
AI engines can read it
Lines
132
In the file
Size
7.4K
Characters
Sections
12
Updated Sep 1, 2026
What the file says
# Backbase: AI-Native Banking OS ## About Backbase builds an operating system that brings customers, bank employees and AI agents together on one platform. The company started with a focus on digital banking engagement and has grown into a full frontline system used by more than 120 banks worldwide. Its software replaces fragmented front-office tools with a single layer that handles customer journeys, employee workflows and automated agents. Banks use it to launch new products faster and to keep service consistent across mobile, web and branch channels. The platform includes pre-built banking processes that can be configured without heavy custom coding. Backbase recently acquired Kasisto to add stronger conversational AI capabilities for customer interactions. This move strengthens its position in agentic banking where AI handles routine tasks while humans step in for complex cases. The company is based in the Netherlands and operates as a private unicorn valued around three billion dollars. It has raised roughly 127 million dollars from investors including Motive Partners. Backbase targets mid-size to large banks that want to modernize without ripping out their core systems. Implementation partners help banks roll out the platform in phases so risk stays low. The software runs in the cloud or on-premise depending on regulatory needs. Banks report faster time-to-market for new
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Unified Frontline PlatformContact for pricing
- Engagement BankingContact for pricing
- Conversational AI SuiteContact for pricing
Services it tells AI about
- Implementation ServicesProject-based
- Integration ConsultingProject-based
- Training ProgramsSubscription
Competitors it names
Audience it targets
Global
Company type
Private
backbase.com Organic Keywords
Google lists backbase.com for about 638 keywords, which together bring an estimated 1,366 organic visits a month.
Ranking keywords
638
Found in Google for this domain
Visits they bring
1.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
backbase.com Competitors and Alternatives
Backbase's company profile names temenos.com, thoughtmachine.com, mambu.com and ncratleos.com as competitors. Its own llms.txt adds fisglobal.com and fiserv.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ingeteam.com, amcwebsoft.ro, yacht.nl and nic.statefarm.
backbase.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
backbase.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for backbase.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
backbase.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to backbase.com
Neighbours of #256,875 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. backbase.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.