Last updated: September 2026
Global rank: Worldwide · 2026-09
#281,673
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
171
per month, estimated
Keywords
285
ranking in Google
Organic share
100%
171 organic visits
LLMS.txt
Published
162 lines AI engines can read
You're seeing the free preview of auto.it
auto.it Company Profile
Auto.it stands as Italy's go-to online hub for everything automotive, delivering the latest news, in-depth test drives, high-res images, and video reviews of both new and used cars. Founded with a passion for keeping car enthusiasts and everyday buyers informed, the platform covers everything from model launches to market trends, helping users make smart decisions on their next vehicle. Whether you're hunting for the…
Auto.it was founded in 2005, about 21 years ago, and is headquartered in Milan, Italy. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Automotive Media, Auto News and Vehicle Reviews. Products on record for it: Listino Prezzi Auto, Prove e Test Drive, Notizie Auto and Annunci Auto Usate. Total funding on record is Bootstrapped. Its tagline reads: "Notizie, prove su strada, listini prezzi di auto nuove e usate".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Milan, Italy
- Founded
- 2005
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Listino Prezzi Auto, Prove e Test Drive, Notizie Auto, Annunci Auto Usate
auto.it Web Traffic Statistics
Key findings
- Auto.it (Media, Entertainment & Gaming) is ranked #281,673 worldwide in our September 2026 domain ranking, up 7,330 places from #289,003 in August 2026.
- It is estimated to receive about 171 visits a month from search, 100% of it organic, across 285 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 162 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #281,673 | ▲ 7,330 |
| August 2026 | #289,003 | ▼ 20,009 |
| July 2026 | #268,994 | ▲ 33,470 |
| June 2026 | #302,464 | — |
| May 2026 | #302,464 | ▼ 44,755 |
| April 2026 | #257,709 | ▼ 76,662 |
| March 2026 | #181,047 | ▲ 33,227 |
| February 2026 | #214,274 | — |
What this company does
Auto.it stands as Italy's go-to online hub for everything automotive, delivering the latest news, in-depth test drives, high-res images, and video reviews of both new and used cars. Founded with a passion for keeping car enthusiasts and everyday buyers informed, the platform covers everything from model launches to market trends, helping users make smart decisions on their next vehicle. Whether you're hunting for the…
Our read on the site
The overall SEO health of https://auto.it is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which severely hinder the site's performance an…
auto.it Traffic and Visitor Engagement
auto.it draws an estimated 171 visits a month from search engines. Effectively all of it is organic — about 171 visits from unpaid results. Spread across 285 ranking keywords, that averages roughly 0.6 organic visits per keyword.
Monthly visits
171
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
171
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
auto.it AI Visibility
On our AI visibility scale auto.it earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
auto.it LLMS.txt
The llms.txt on auto.it runs to 162 lines (6,623 characters) across 12 sections, last generated in May 2026. It introduces the site as "Auto.it - News, prove, listino prezzi auto nuove e usate". It tells AI engines the business works in Automotive Media, Vehicle Reviews and Auto Pricing. It describes 4 products, with prices such as Listino Prezzi Auto at Free, Prove Stradali at Free and Notizie Auto at Free. Services it lists include Test Drive Coverage, Model Comparisons, Market Trend Reports and Sponsored Reviews. The audience it names is Italian car buyers and enthusiasts, aged 25-55 (Italy). Technologies it mentions include HTTPS, CMS and Responsive Design. The keywords it claims start with "auto nuove", "auto usate", "listino prezzi" and "prove auto".
Status
Published
AI engines can read it
Lines
162
In the file
Size
6.6K
Characters
Sections
12
Updated May 11, 2026
What the file says
# Auto.it - News, prove, listino prezzi auto nuove e usate ## About Auto.it is the premier Italian platform for automotive news, delivering fresh updates on new car launches, hands-on test drives, stunning photo galleries, and video breakdowns. Users flock here for comprehensive listino prezzi covering every model on the market, from Fiat to Ferrari, helping demystify buying options for nuove and usate alike. The site's expert reviews cut through marketing fluff, focusing on real performance, costs, and features that matter to drivers. Beyond specs, Auto.it offers practical guides on safety, insurance, and maintenance, serving everyone from urban commuters to weekend racers. It's built for the Italian market, with content tailored to local tastes, road conditions, and regulations. Millions rely on it monthly to stay ahead of trends like EV adoption and hybrid tech. As a trusted voice in auto journalism, Auto.it combines timely news with deep dives, empowering users to choose wisely and drive confidently. Their blend of digital savvy and automotive passion keeps them leading the pack in Italy's competitive media landscape. **Areas of Work:** Automotive Media, Vehicle Reviews, Auto Pricing ## Things to Remember - **Website:** https://auto.it - **Address:** Milan, Italy - **Contact:** - **Phone:** - **Hours:** - **Timezone:** CET - **Currency:** EUR - **Company Type:** Pri
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Listino Prezzi AutoFree
- Prove StradaliFree
- Notizie AutoFree
- Cerca Auto UsateFree
Services it tells AI about
- Test Drive CoverageFree
- Model ComparisonsFree
- Market Trend ReportsFree
- Sponsored ReviewsContact for pricing
Competitors it names
Audience it targets
Italian car buyers and enthusiasts · 25-55 · Italy
Company type
Private
auto.it Organic Keywords
Google lists auto.it for about 285 keywords, which together bring an estimated 171 organic visits a month.
Ranking keywords
285
Found in Google for this domain
Visits they bring
171
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
auto.it SEO Audit
The latest technical audit of auto.it scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt and Sitemap.xml
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
auto.it Competitors and Alternatives
Auto.it's company profile names https://www.autoscout24.it, https://www.subito.it/auto, https://www.alvolante.it and https://www.quattroruote.it as competitors. Its own llms.txt adds https://www.subito.it, https://www.motor1.com/it and https://www.automoto.it. Outside its market, the domains ranked closest to it in our worldwide ranking are pass.or.kr, vgm.gov.tr, phxhosting.net and frankivchanka.info.
auto.it Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
auto.it Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for auto.it yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to auto.it
Neighbours of #281,673 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. auto.it competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.