austrade.gov.au — August 2026 traffic, keywords & AI visibility

Search engines send austrade.gov.au an estimated 1,301 visits a month. Effectively all of it is organic — about 1,301 visits from unpaid results. Spread across 643 ranking keywords, that averages roughly 2.0 organic visits per keyword.

austrade.gov.au scores 82 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10), Structured data (0/5) and SEO health (18/20).

The llms.txt on austrade.gov.au runs to 133 lines (5,660 characters) across 12 sections, last generated in January 2026. It introduces the site as "Australian Trade and Investment Commission". It tells AI engines the business works in Trade and Investment, Government Services and Economic Development. It describes 3 products, including Trade Advisory Services, Investment Facilitation and Market Insights and Research. Services it lists include Business Assistance. The audience it names is Businesses, Entrepreneurs, Investors, aged 25-54 (Global). Technologies it mentions include HTML, CSS, JavaScript, WordPress and Google Analytics. The keywords it claims start with "trade investment", "business assistance", "export services" and "investment opportunities". It gives the company type as Public and says it is hiring.

# Australian Trade and Investment Commission

## About
The Australian Trade and Investment Commission (Austrade) is dedicated to helping Australian businesses thrive in international markets. By providing expert guidance on trade and investment opportunities, Austrade supports companies in sourcing goods and services from Australia. With a focus on enhancing Australia's economic growth, Austrade connects businesses with global partners and facilitates successful international ventures.

**Areas of Work:** Trade and Investment, Government Services, Economic Development

## Things to Remember
- **Website:** https://austrade.gov.au
- **Address:** Level 1, 24 Brisbane Avenue, Barton ACT 2600, Canberra, Australia
- **Contact:** [email protected]
- **Phone:** +61-2-6232-2000
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Australia/Sydney
- **Currency:** AUD
- **Company Type:** Public
- **Employees:** 500 employees
- **Revenue:** $150M
- **Hiring Status:** Yes, actively hiring

## Products
- **Trade Advisory Services** (Contact for pricing): Expert guidance on international trade opportunities and market entry strategies.
- **Investment Facilitation** (Contact for pricing): Assistance in identifying and securing investment opportunities in Australia.
- **Market Insights and Research** (Contact for pricing): Comprehensive market research and insights to support business decisions.

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Google lists austrade.gov.au for about 643 keywords, which together bring an estimated 1,301 organic visits a month.

The latest technical audit of austrade.gov.au scored 84 out of 100 overall. Performance is its weakest area at 71, while accessibility scores highest at 98. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Australian Trade and Investment Commission's company profile names trade.gov.au, business.gov.au, export.gov and invest.gov.au as competitors. Its own llms.txt adds australianbusiness.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are sqlbak.com, monetizer101.com, turbovidhls.com and fastwin.trade.

trade.gov.au

business.gov.au

export.gov

invest.gov.au

australianbusiness.com.au