Last updated: September 2026
Global rank: Worldwide · 2026-09
#292,378
AI visibility: Grade A+
97
SEO health: Latest audit
83
Visits
6.1K
per month, estimated
Keywords
3.3K
ranking in Google
Organic share
100%
6.1K organic visits
LLMS.txt
Published
155 lines AI engines can read
You're seeing the free preview of aspinallfoundation.org
aspinallfoundation.org Company Profile
The Aspinall Foundation stands at the forefront of animal conservation, focusing on breeding and reintroducing critically endangered species back into the wild. Born from the legacy of John Aspinall's vision, it operates world-class wildlife parks like Port Lympne Reserve and Howletts Wild Animal Park in Kent, UK, where visitors can experience animals up close while supporting vital conservation efforts. The charity…
Founded in 2016 (about 10 years ago), The Aspinall Foundation is based in Kent, United Kingdom. Its workforce is listed as between 201 and 500 employees. Its profile files it under Wildlife Conservation, with further tags for Non-Profit, Endangered Species and Sustainable Tourism. Products on record for it: Safari Lodges, Animal Adoptions and Park Entry Tickets. Its tagline reads: "Safeguarding wildlife for future generations through hands-on conservation and breeding programs".
- Sector
- Wildlife Conservation
- Headquarters
- Kent, United Kingdom
- Founded
- 2016
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Safari Lodges, Animal Adoptions, Park Entry Tickets
aspinallfoundation.org Web Traffic Statistics
Key findings
- The Aspinall Foundation (Wildlife Conservation) is ranked #292,378 worldwide in our September 2026 domain ranking, down 518 places from #291,860 in August 2026.
- It is estimated to receive about 6,068 visits a month from search, 100% of it organic, across 3,318 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 155 lines.
- Its last technical audit scored 83/100, with "Optimize Page Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #292,378 | ▼ 518 |
| August 2026 | #291,860 | ▲ 61,922 |
| July 2026 | #353,782 | ▼ 25,351 |
| June 2026 | #328,431 | — |
| May 2026 | #328,431 | ▲ 69,534 |
| April 2026 | #397,965 | ▼ 38,023 |
| March 2026 | #359,942 | ▼ 4,921 |
| February 2026 | #355,021 | — |
What this company does
The Aspinall Foundation stands at the forefront of animal conservation, focusing on breeding and reintroducing critically endangered species back into the wild. Born from the legacy of John Aspinall's vision, it operates world-class wildlife parks like Port Lympne Reserve and Howletts Wild Animal Park in Kent, UK, where visitors can experience animals up close while supporting vital conservation efforts. The charity…
Our read on the site
The Aspinall Foundation's website demonstrates strong SEO health with a perfect score in SEO but has room for improvement in performance and best practices. Key areas such as content gaps and technical enhancements can significantly boost user experience and search visibility.
aspinallfoundation.org Traffic and Visitor Engagement
Search engines send aspinallfoundation.org an estimated 6,068 visits a month. Effectively all of it is organic — about 6,068 visits from unpaid results. Spread across 3,318 ranking keywords, that averages roughly 1.8 organic visits per keyword.
Monthly visits
6.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
6.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
aspinallfoundation.org AI Visibility
aspinallfoundation.org scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
aspinallfoundation.org LLMS.txt
The llms.txt on aspinallfoundation.org runs to 155 lines (8,831 characters) across 12 sections, last generated in April 2026. It introduces the site as "The Aspinall Foundation". It tells AI engines the business works in Wildlife Conservation, Endangered Species Protection, Sustainable Tourism and Animal Welfare. It describes 4 products, with prices such as Animal Adoptions at £50+/year and VIP Experiences at £200+. Services it lists include Donation Programs, Volunteering Opportunities, Educational Workshops and Rewilding Expeditions. The audience it names is Animal lovers, eco-tourists, philanthropists, aged All ages, families 25-55 (UK, Europe, Global). Technologies it mentions include HTTPS, robots.txt, sitemap.xml and Viewport Meta. The keywords it claims start with "Aspinall Foundation", "animal conservation", "wildlife protection" and "endangered species". It gives the company type as Non-Profit.
Status
Published
AI engines can read it
Lines
155
In the file
Size
8.8K
Characters
Sections
12
Updated Apr 26, 2026
What the file says
# The Aspinall Foundation ## About The Aspinall Foundation is a dynamic conservation charity dedicated to protecting endangered animals through innovative breeding and rewilding initiatives. Operating from its stunning wildlife parks in Kent, it breeds rare species like gorillas, rhinos, and leopards before releasing them into secure wild habitats across Africa and Asia. This hands-on approach has led to over 160 successful reintroductions, proving that captive breeding can work when done right. They blend conservation with sustainable tourism, where park visitors contribute directly to anti-poaching and habitat projects via ticket sales and experiences. Educational programs engage schools, families, and volunteers, spreading awareness about biodiversity loss. Community partnerships in release countries build local stewardship against threats like poaching. The foundation's vets and keepers use top-tier care to ensure animals are wild-ready, from health checks to behavioral training. Donors adopt animals or fund specific projects, seeing real impact reports. Amid global extinction pressures, their targeted programs for 20+ species offer a beacon of hope. Successes include Vietnam's gorilla releases and Congo rhino protections. They serve wildlife first, but inspire humans through immersive safaris and talks. Revenue from tourism sustains fieldwork without compromising ethics.
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Park Entry TicketsContact for pricing
- Animal Adoptions£50+/year
- Safari LodgesContact for pricing
- VIP Experiences£200+
Services it tells AI about
- Donation Programs
- Volunteering Opportunities
- Educational Workshops
- Rewilding ExpeditionsContact for pricing
- Corporate Partnerships
Competitors it names
Audience it targets
Animal lovers, eco-tourists, philanthropists · All ages, families 25-55 · UK, Europe, Global
Company type
Non-Profit
aspinallfoundation.org Organic Keywords
Google lists aspinallfoundation.org for about 3,318 keywords, which together bring an estimated 6,068 organic visits a month.
Ranking keywords
3.3K
Found in Google for this domain
Visits they bring
6.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
aspinallfoundation.org SEO Audit
The latest technical audit of aspinallfoundation.org scored 83 out of 100 overall. Performance is its weakest area at 63, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Page Speed
- HighAdd Alt Text to Images
- HighEnhance Mobile Responsiveness
- MediumImplement Structured Data
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
aspinallfoundation.org Competitors and Alternatives
The Aspinall Foundation's company profile names https://wwf.org.uk, https://wildlifeaid.org.uk, https://rspca.org.uk and https://thewildlifetrusts.org as competitors. Its own llms.txt adds https://zsl.org and https://nature.org. Outside its market, the domains ranked closest to it in our worldwide ranking are maxbolts.com, rmcbfmplay.com, nuvo.net and terrylove.com.
aspinallfoundation.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
aspinallfoundation.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for aspinallfoundation.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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