Last updated: September 2026

Sep 2026

aspinallfoundation.org — September 2026 traffic, keywords & AI visibility

The Aspinall FoundationWildlife Conservation

Global rank: Worldwide · 2026-09

#292,378

AI visibility: Grade A+

97

SEO health: Latest audit

83

Visits

6.1K

per month, estimated

Keywords

3.3K

ranking in Google

Organic share

100%

6.1K organic visits

LLMS.txt

Published

155 lines AI engines can read

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aspinallfoundation.org Company Profile

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The Aspinall Foundation stands at the forefront of animal conservation, focusing on breeding and reintroducing critically endangered species back into the wild. Born from the legacy of John Aspinall's vision, it operates world-class wildlife parks like Port Lympne Reserve and Howletts Wild Animal Park in Kent, UK, where visitors can experience animals up close while supporting vital conservation efforts. The charity…

Founded in 2016 (about 10 years ago), The Aspinall Foundation is based in Kent, United Kingdom. Its workforce is listed as between 201 and 500 employees. Its profile files it under Wildlife Conservation, with further tags for Non-Profit, Endangered Species and Sustainable Tourism. Products on record for it: Safari Lodges, Animal Adoptions and Park Entry Tickets. Its tagline reads: "Safeguarding wildlife for future generations through hands-on conservation and breeding programs".

Wildlife ConservationNon-ProfitEndangered SpeciesSustainable Tourism
Sector
Wildlife Conservation
Headquarters
Kent, United Kingdom
Founded
2016
Employees
201-500
Revenue
Not Disclosed
Funding
Not Disclosed
Products
Safari Lodges, Animal Adoptions, Park Entry Tickets

aspinallfoundation.org Web Traffic Statistics

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Key findings

  • The Aspinall Foundation (Wildlife Conservation) is ranked #292,378 worldwide in our September 2026 domain ranking, down 518 places from #291,860 in August 2026.
  • It is estimated to receive about 6,068 visits a month from search, 100% of it organic, across 3,318 ranking keywords.
  • Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 155 lines.
  • Its last technical audit scored 83/100, with "Optimize Page Speed" the highest-priority fix.
aspinallfoundation.org global rank history
MonthRankMove
September 2026#292,378▼ 518
August 2026#291,860▲ 61,922
July 2026#353,782▼ 25,351
June 2026#328,431—
May 2026#328,431▲ 69,534
April 2026#397,965▼ 38,023
March 2026#359,942▼ 4,921
February 2026#355,021—

What this company does

The Aspinall Foundation stands at the forefront of animal conservation, focusing on breeding and reintroducing critically endangered species back into the wild. Born from the legacy of John Aspinall's vision, it operates world-class wildlife parks like Port Lympne Reserve and Howletts Wild Animal Park in Kent, UK, where visitors can experience animals up close while supporting vital conservation efforts. The charity…

Our read on the site

The Aspinall Foundation's website demonstrates strong SEO health with a perfect score in SEO but has room for improvement in performance and best practices. Key areas such as content gaps and technical enhancements can significantly boost user experience and search visibility.

Wildlife ConservationNon-ProfitEndangered SpeciesSustainable TourismSafari LodgesAnimal Adoptions

aspinallfoundation.org Traffic and Visitor Engagement

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Search engines send aspinallfoundation.org an estimated 6,068 visits a month. Effectively all of it is organic — about 6,068 visits from unpaid results. Spread across 3,318 ranking keywords, that averages roughly 1.8 organic visits per keyword.

Monthly visits

6.1K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

6.1K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

aspinallfoundation.org AI Visibility

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aspinallfoundation.org scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.

97out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health20/20

100/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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aspinallfoundation.org LLMS.txt

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The llms.txt on aspinallfoundation.org runs to 155 lines (8,831 characters) across 12 sections, last generated in April 2026. It introduces the site as "The Aspinall Foundation". It tells AI engines the business works in Wildlife Conservation, Endangered Species Protection, Sustainable Tourism and Animal Welfare. It describes 4 products, with prices such as Animal Adoptions at £50+/year and VIP Experiences at £200+. Services it lists include Donation Programs, Volunteering Opportunities, Educational Workshops and Rewilding Expeditions. The audience it names is Animal lovers, eco-tourists, philanthropists, aged All ages, families 25-55 (UK, Europe, Global). Technologies it mentions include HTTPS, robots.txt, sitemap.xml and Viewport Meta. The keywords it claims start with "Aspinall Foundation", "animal conservation", "wildlife protection" and "endangered species". It gives the company type as Non-Profit.

Status

Published

AI engines can read it

Lines

155

In the file

Size

8.8K

Characters

Sections

12

Updated Apr 26, 2026

What the file says

# The Aspinall Foundation

## About
The Aspinall Foundation is a dynamic conservation charity dedicated to protecting endangered animals through innovative breeding and rewilding initiatives. Operating from its stunning wildlife parks in Kent, it breeds rare species like gorillas, rhinos, and leopards before releasing them into secure wild habitats across Africa and Asia. This hands-on approach has led to over 160 successful reintroductions, proving that captive breeding can work when done right. They blend conservation with sustainable tourism, where park visitors contribute directly to anti-poaching and habitat projects via ticket sales and experiences. Educational programs engage schools, families, and volunteers, spreading awareness about biodiversity loss. Community partnerships in release countries build local stewardship against threats like poaching. The foundation's vets and keepers use top-tier care to ensure animals are wild-ready, from health checks to behavioral training. Donors adopt animals or fund specific projects, seeing real impact reports. Amid global extinction pressures, their targeted programs for 20+ species offer a beacon of hope. Successes include Vietnam's gorilla releases and Congo rhino protections. They serve wildlife first, but inspire humans through immersive safaris and talks. Revenue from tourism sustains fieldwork without compromising ethics. 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Wildlife ConservationEndangered Species ProtectionSustainable TourismAnimal Welfare

Keywords it claims

Aspinall Foundationanimal conservationwildlife protectionendangered speciesanimal welfareconservation charitysustainable tourismwildlife rescue storiesgorilla conservationrhino protection

Technologies

HTTPSrobots.txtsitemap.xmlViewport Meta

Products it tells AI about

  • Park Entry TicketsContact for pricing
  • Animal Adoptions£50+/year
  • Safari LodgesContact for pricing
  • VIP Experiences£200+

Services it tells AI about

  • Donation Programs
  • Volunteering Opportunities
  • Educational Workshops
  • Rewilding ExpeditionsContact for pricing
  • Corporate Partnerships

Competitors it names

https://wwf.org.ukhttps://wildlifeaid.org.ukhttps://rspca.org.ukhttps://thewildlifetrusts.orghttps://zsl.orghttps://nature.org

Audience it targets

Animal lovers, eco-tourists, philanthropists · All ages, families 25-55 · UK, Europe, Global

Company type

Non-Profit

aspinallfoundation.org Organic Keywords

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Google lists aspinallfoundation.org for about 3,318 keywords, which together bring an estimated 6,068 organic visits a month.

Ranking keywords

3.3K

Found in Google for this domain

Visits they bring

6.1K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Wildlife ConservationNon-ProfitEndangered SpeciesSustainable TourismSafari LodgesAnimal AdoptionsPark Entry Tickets

aspinallfoundation.org SEO Audit

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The latest technical audit of aspinallfoundation.org scored 83 out of 100 overall. Performance is its weakest area at 63, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

83

Overall

100

SEO

Excellent

63

Performance

92

Accessibility

Excellent

Fix these first

  • CriticalOptimize Page Speed
  • HighAdd Alt Text to Images
  • HighEnhance Mobile Responsiveness
  • MediumImplement Structured Data

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

aspinallfoundation.org Competitors and Alternatives

Compare competitors

The Aspinall Foundation's company profile names https://wwf.org.uk, https://wildlifeaid.org.uk, https://rspca.org.uk and https://thewildlifetrusts.org as competitors. Its own llms.txt adds https://zsl.org and https://nature.org. Outside its market, the domains ranked closest to it in our worldwide ranking are maxbolts.com, rmcbfmplay.com, nuvo.net and terrylove.com.

https://wwf.org.uk
https://wildlifeaid.org.uk
https://rspca.org.uk
https://thewildlifetrusts.org
https://zsl.org
https://nature.org

aspinallfoundation.org Traffic by Country

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Top customer markets

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