Last updated: September 2026
Global rank: Worldwide · 2026-09
#619,006
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
26
per month, estimated
Keywords
121
ranking in Google
Organic share
100%
26 organic visits
LLMS.txt
Published
80 lines AI engines can read
You're seeing the free preview of aon.nl
aon.nl Company Profile
Aon plc stands as a powerhouse in the professional services arena, primarily focused on risk management, insurance brokerage, and human capital consulting. With a presence spanning over 120 countries, the company helps businesses and individuals navigate complex risks through tailored advisory services. Their expertise spans everything from property and casualty insurance to cyber risk and supply chain resilience. Ao…
Aon was founded in 1982, about 44 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as more than 50,001 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Professional & Business Services, Insurance Brokerage and Risk Management. Products on record for it: Risk Management Solutions, Insurance Brokerage, Health & Benefits Consulting and Reinsurance Services. Reported revenue is $13.2B (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Leading global professional services firm delivering risk, retirement, and health solutions".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- London, United Kingdom
- Founded
- 1982
- Employees
- 50,001+
- Revenue
- $13.2B (2023)
- Funding
- Publicly Traded
- Products
- Risk Management Solutions, Insurance Brokerage, Health & Benefits Consulting, Reinsurance Services
aon.nl Web Traffic Statistics
Key findings
- Aon (FinTech, Finance & Insurance) is ranked #619,006 worldwide in our September 2026 domain ranking, up 443,700 places from #1,062,706 in August 2026.
- It is estimated to receive about 26 visits a month from search, 100% of it organic, across 121 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 80 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #619,006 | ▲ 443,700 |
| August 2026 | #1,062,706 | ▼ 27,656 |
| July 2026 | #1,035,050 | ▼ 366,406 |
| June 2026 | #668,644 | — |
| May 2026 | #668,644 | ▲ 503,535 |
| April 2026 | #1,172,179 | — |
What this company does
Aon plc stands as a powerhouse in the professional services arena, primarily focused on risk management, insurance brokerage, and human capital consulting. With a presence spanning over 120 countries, the company helps businesses and individuals navigate complex risks through tailored advisory services. Their expertise spans everything from property and casualty insurance to cyber risk and supply chain resilience. Ao…
aon.nl Traffic and Visitor Engagement
aon.nl draws an estimated 26 visits a month from search engines. Effectively all of it is organic — about 26 visits from unpaid results. Spread across 121 ranking keywords, that averages roughly 0.2 organic visits per keyword.
Monthly visits
26
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
26
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
aon.nl AI Visibility
On our AI visibility scale aon.nl earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
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aon.nl LLMS.txt
The llms.txt on aon.nl runs to 80 lines (4,088 characters) across 12 sections, last generated in May 2026. It introduces the site as "Aon Nederland". It tells AI engines the business works in Insurance, Risk Management and Consulting. It describes 5 products, including Aon Risk Advisor, Cyber360 and Impact Forecasting. Services it lists include Insurance Brokerage, Risk Consulting, Pension Consulting and Health & Benefits. The audience it names is Business executives, risk managers (Netherlands, Global). Technologies it mentions include HTTPS and Modern Web Framework. The keywords it claims start with "verzekeringen", "risicomanagement", "verzekeringsmakelaar" and "pensioenadvies". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
80
In the file
Size
4.1K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Aon Nederland ## About Aon is the world's premier professional services firm, specializing in risk management and insurance solutions. Operating in the Netherlands through Aon.nl, they provide localized expertise backed by global resources. Services include comprehensive insurance brokerage, helping Dutch businesses secure optimal coverage for property, liability, and specialty risks. Their risk consulting leverages proprietary data analytics to identify vulnerabilities and build resilience. Aon also excels in health and benefits consulting, designing employee programs that enhance wellness and retention. Reinsurance solutions protect carriers against catastrophic losses. With deep knowledge of the Dutch market, Aon advises on cyber threats, supply chain disruptions, and ESG compliance. Their team of experts delivers personalized strategies that turn risks into growth opportunities. Clients range from multinationals to local SMEs across sectors like manufacturing, logistics, and finance. Aon's technology platforms provide real-time insights and scenario modeling. The firm prioritizes sustainable practices, integrating climate risk into advisory services. Through mergers like WTW, Aon has amplified its capabilities in pensions and talent management. Dutch operations benefit from this scale while maintaining local agility. Aon's commitment to innovation ensures clients stay pr
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Aon Risk AdvisorContact for pricing
- Cyber360Custom enterprise pricing
- Impact ForecastingContact for pricing
- Health360Enterprise subscription
- Talent360Contact for pricing
Services it tells AI about
- Insurance BrokerageCommission-based
- Risk ConsultingProject-based fees
- Pension ConsultingRetainer
- Health & BenefitsConsulting fees
- Reinsurance PlacementCommission
Competitors it names
Audience it targets
Business executives, risk managers · Netherlands, Global
Company type
Public
aon.nl Organic Keywords
Google lists aon.nl for about 121 keywords, which together bring an estimated 26 organic visits a month.
Ranking keywords
121
Found in Google for this domain
Visits they bring
26
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
aon.nl SEO Audit
The latest technical audit of aon.nl scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
aon.nl Competitors and Alternatives
Aon's company profile names https://www.marsh.com, https://www.wtwco.com, https://www.howdengroup.com and https://www.arthurj.com as competitors. Its own llms.txt adds https://www.marsh.com/nl, https://www.wtwco.com/nl-nl, https://www.howdengroup.com/nl, https://www.arthurj.com/nl, https://www.ajg.com/nl and https://www.bbh.com/nl. Outside its market, the domains ranked closest to it in our worldwide ranking are trac-technik.de, cotrolia.com, associazionelucacoscioni.it and neness.pl.
aon.nl Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
aon.nl Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for aon.nl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
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