Last updated: August 2026
Global rank: Worldwide · 2026-08
#140,227
AI visibility: Grade A+
92
SEO health: Latest audit
70
Visits
3.2K
per month, estimated
Keywords
1.3K
ranking in Google
Organic share
100%
3.2K organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of amp.com.au
amp.com.au Web Traffic Statistics
Key findings
- AMP (FinTech, Finance & Insurance) is ranked #140,227 worldwide in our August 2026 domain ranking, up 5,480 places from #145,707 in July 2026.
- It is estimated to receive about 3,212 visits a month from search, 100% of it organic, across 1,256 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 170 lines.
- Its last technical audit scored 70/100, with "Optimize Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #140,227 | ▲ 5,480 |
| July 2026 | #145,707 | ▼ 19,150 |
| June 2026 | #126,557 | — |
| May 2026 | #126,557 | ▲ 16,598 |
| April 2026 | #143,155 | ▼ 15,778 |
| March 2026 | #127,377 | ▼ 10,180 |
| February 2026 | #117,197 | — |
What this company does
AMP stands as one of Australia's longstanding financial services giants, offering a full spectrum of solutions from everyday banking to long-term wealth building. Founded over 170 years ago, they've evolved into a trusted name for personal banking, home loans, superannuation, and retirement planning. Whether you're a first-time home buyer crunching numbers on a mortgage or a high-net-worth individual plotting retirem…
Our read on the site
The overall SEO health of amp.com.au is moderate, with significant room for improvement in performance and content strategy. While the site has a solid HTTPS implementation and a well-structured sitemap, the performance score of 44 indicates critical issues that need addressing to enhance user experience and search vis…
amp.com.au Traffic and Visitor Engagement
Search engines send amp.com.au an estimated 3,212 visits a month. Effectively all of it is organic — about 3,210 visits from unpaid results. Paid search contributes only about 2 visits a month. Spread across 1,256 ranking keywords, that averages roughly 2.6 organic visits per keyword.
Monthly visits
3.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.2K
100% of all traffic
Paid visits
2
0.06% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
amp.com.au AI Visibility
amp.com.au scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
amp.com.au LLMS.txt
The llms.txt on amp.com.au runs to 170 lines (7,979 characters) across 12 sections, last generated in May 2026. It introduces the site as "AMP – Banking, home loans, super and retirement". It tells AI engines the business works in Banking, Superannuation, Wealth Management and Home Lending. It describes 5 products, with prices such as AMP Everyday Transaction Account at Free, AMP Home Loan at From 5.99% p.a. and AMP Superannuation at 0.45% p.a.. Services it lists include Financial Planning, Retirement Planning, Business Banking Advisory and Mortgage Broking. The audience it names is Australian families, professionals, retirees, SMEs, aged 25-65 (Australia). Technologies it mentions include HTTPS, Mobile Banking App, Online Calculators, Responsive Web and Sitemap.xml. The keywords it claims start with "AMP banking", "home loans Australia", "superannuation" and "retirement planning". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
170
In the file
Size
8.0K
Characters
Sections
12
Updated May 11, 2026
What the file says
# AMP – Banking, home loans, super and retirement ## About AMP has been a cornerstone of Australian finance since 1849, delivering comprehensive services in banking, home loans, superannuation, and retirement solutions. They serve everyday Aussies with transaction accounts and term deposits, while helping first-home buyers navigate mortgages amid rising rates. Super funds from AMP focus on growth options with ethical investments, crucial for millennials eyeing retirement. Business owners get dedicated banking with lending flexibility for expansion. Their financial planners craft bespoke strategies, from debt reduction to portfolio diversification. Post-royal commission, AMP prioritizes transparent advice and fee clarity. Digital tools like the AMP Bank app streamline payments, balances, and loan apps on the go. Retirement products turn super into lifelong income, factoring longevity risks. Community initiatives boost financial literacy in schools and regional areas. In competitive banking, AMP blends heritage trust with modern fintech touches. Wealth management arms cater to HNWI with tailored portfolios. Overall, they're about empowering that 'wealthy you' through smart, accessible finance across life stages. **Areas of Work:** Banking, Superannuation, Wealth Management, Home Lending ## Things to Remember - **Website:** https://amp.com.au - **Address:** Sydney, New South Wa
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- AMP Everyday Transaction AccountFree
- AMP Home LoanFrom 5.99% p.a.
- AMP Superannuation0.45% p.a.
- AMP Term DepositUp to 4.5% p.a.
- AMP Investment BondsContact for pricing
Services it tells AI about
- Financial PlanningFee-for-service
- Retirement PlanningContact advisor
- Business Banking AdvisoryCustom
- Mortgage BrokingCommission-based
- Wealth Management1% AUM
Competitors it names
Audience it targets
Australian families, professionals, retirees, SMEs · 25-65 · Australia
Company type
Public · actively hiring
amp.com.au Organic Keywords
Google lists amp.com.au for about 1,256 keywords, which together bring an estimated 3,210 organic visits a month.
Ranking keywords
1.3K
Found in Google for this domain
Visits they bring
3.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
amp.com.au SEO Audit
The latest technical audit of amp.com.au scored 70 out of 100 overall. Performance is its weakest area at 44, while accessibility scores highest at 84. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalOptimize Page Load Speed
- HighAdd Missing Alt Text to Images
- HighRevise Title Tags for Clarity
- HighEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
amp.com.au Competitors and Alternatives
AMP's company profile names https://www.commbank.com.au, https://www.westpac.com.au, https://www.nab.com.au and https://www.anz.com.au as competitors. Its own llms.txt adds https://www.suncorp.com.au and https://www.macquarie.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are westernaustralia.com, appthemes.com, neetcode.io and yespo.io.
amp.com.au Company Profile
AMP stands as one of Australia's longstanding financial services giants, offering a full spectrum of solutions from everyday banking to long-term wealth building. Founded over 170 years ago, they've evolved into a trusted name for personal banking, home loans, superannuation, and retirement planning. Whether you're a first-time home buyer crunching numbers on a mortgage or a high-net-worth individual plotting retirem…
Founded in 1849 (about 177 years ago), AMP is based in Sydney, Australia. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Wealth Management, Superannuation and Home Loans. Products on record for it: AMP Bank Everyday Accounts, Home Loans, Superannuation Funds and Retirement Income Streams. Reported revenue is $8.3B (2023), and total funding is listed at Publicly Listed. Its tagline reads: "Whatever your goal, AMP is here to help".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- Sydney, Australia
- Founded
- 1849
- Employees
- 5001-10000
- Revenue
- $8.3B (2023)
- Funding
- Publicly Listed
- Products
- AMP Bank Everyday Accounts, Home Loans, Superannuation Funds, Retirement Income Streams
amp.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
amp.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for amp.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to amp.com.au
Neighbours of #140,227 in our worldwide ranking — each with its own report.
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