amnesty.org.uk — August 2026 traffic, keywords & AI visibility

Search engines send amnesty.org.uk an estimated 17,700 visits a month. Effectively all of it is organic — about 17,700 visits from unpaid results. Paid search contributes only about 9 visits a month. Spread across 4,173 ranking keywords, that averages roughly 4.2 organic visits per keyword.

amnesty.org.uk scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (18/20).

The llms.txt on amnesty.org.uk runs to 137 lines (6,125 characters) across 12 sections, last generated in March 2026. It introduces the site as "Amnesty International UK". It tells AI engines the business works in Non-Profit, Human Rights and Advocacy. It describes 3 products, with prices such as Human Rights Advocacy at Free / Donation-based, Research and Reporting at Free / Donation-based and Campaigning and Mobilization at Free / Donation-based. Services it lists include Human Rights Education, Volunteer Opportunities and Legal Support and Advocacy. The audience it names is Activists, Students, Professionals, Concerned Citizens, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, CMS (Drupal/WordPress) and Google Analytics. The keywords it claims start with "human rights", "advocacy", "justice" and "equality". It gives the company type as Non-Profit and says it is hiring.

# Amnesty International UK

## About
Amnesty International is a global movement dedicated to the promotion and protection of human rights. With a presence in over 150 countries, the organization works tirelessly to combat injustice and inequality, advocating for the rights of individuals and communities. Through research, advocacy, and grassroots mobilization, Amnesty seeks to hold governments and corporations accountable for human rights violations, ensuring that everyone can live with dignity and freedom.

**Areas of Work:** Non-Profit, Human Rights, Advocacy

## Things to Remember
- **Website:** https://amnesty.org.uk
- **Address:** 1 Easton Street, London, WC1X 0DW, United Kingdom
- **Contact:** [email protected]
- **Phone:** +44-20-74135500
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/London
- **Currency:** GBP
- **Company Type:** Non-Profit
- **Employees:** 700 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Yes, actively hiring

## Products
- **Human Rights Advocacy** (Free / Donation-based): Advocacy programs aimed at protecting and promoting human rights globally through campaigns and policy influence.
- **Research and Reporting** (Free / Donation-based): In-depth research and reports on human rights violations to inform policy and public awareness.
- **Campaigning and Mobilization** (Free / Donation-based): Organized campaigns and mobilization ef

Google lists amnesty.org.uk for about 4,173 keywords, which together bring an estimated 17,700 organic visits a month.

The latest technical audit of amnesty.org.uk scored 93 out of 100 overall. Performance is its weakest area at 87, while accessibility scores highest at 95. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Amnesty International's company profile names hrw.org, icrc.org and unhcr.org as competitors. Its own llms.txt adds aclu.org and oxfam.org. Outside its market, the domains ranked closest to it in our worldwide ranking are jiuhuax.com, elmercurio.com, modulbank.ru and nonghyup.com.

hrw.org

icrc.org

unhcr.org

aclu.org

oxfam.org